Dale Miller

• Stanford University

Purpose The purpose of this paper is to better understand the voice of the internal stakeholder in a way that emphasizes the internal stakeholder as an active force and decision maker in brand co-creation, as part of the new emerging paradigm of internal branding. The main aim is to understand the active role of volunteers in internal branding that...

The focus of the paper is on better understanding volunteer retention. A broad-based survey of fourteen Australian nonprofit organizations develops an expanded quantitative model of volunteer retention by adding two new antecedents: values-congruency and altruistic motives to previous modeling. The study generates a more comprehensive set of rankin...

Purpose The purpose of this paper is to investigate the influence of a shopping companion on mall brand experience. Design/methodology/approach The quantitative multi-group structural equation model study contrasts three shopper types: those shopping alone; those shopping with friends; and those shopping with family. Two categories are shoppers...

Purpose The purpose of this paper is to expand on existing co-creation knowledge in order to accurately conceptualize, operationalize and contextualize the customer brand co-creation behavior concept from a customer perspective. Design/methodology/approach A quantitative approach is adopted in this study, using structural equation modeling to ve...

The idea of “brands doing good” is potentially intrinsic in all aspects of strategic and ethical branding. This study argues that city branding can be a site for “brands doing good”. City branding is consolidating its position in the branding literature. Two areas remain underdeveloped: the role of culture and a comprehensive answer to the question...

This paper seeks a holistic understanding of brand management in SMEs, incorporating both strategic and operational perspectives. The aim of the study is theory-building, contributing a typology of SME brand management. The typology has two dimensions, namely a primary strategic focus (internal or external) and a brand management capability/operati...

Purpose The study extends customer-led co-creation research to the related staff-led value co-creation domain. In particular, the purpose of this paper is to investigate the role of staff engagement as a facilitator of staff-led value co-creation. Design/methodology/approach A new conceptual framework develops a model of staff-led value-creation,...

Heritage is increasingly recognised to be a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance - and challenges - of corporate heritage formation and management. This scholar...

The context for this study is SME energy and waste management practices. A sample of 155 Australian SMEs in three industry sectors enables a quantitative analysis of environmental practices. The study’s scope includes business drivers and measurement of a wider range than usual of environmental practices. Conceptually, a new typology of environment...

Community organizations are increasingly adopting corporate rebranding to enhance brand equity. However, existing branding and rebranding studies indicate community organizations often fail to reach their full potential because of (1) a fuzzy brand vision that does not fully utilize their very powerful values, and (2) an incomplete buy-in to the br...

Purpose The purpose of this paper is to investigate the historical contributions of complex innovations (both creative and tactical components) in a formative period in a major Australian department store, David Jones Ltd. Design/methodology/approach The study uses a context-specific lens to examine complex retail innovation. The study adopts a lo...

Purpose This paper aims to examine mall consumer brand meaning through understanding consumer brand associations of shopping malls. Design/methodology/approach Building on the literature, a quantitative methodology is applied. A large sample ( n = 755) of an Australian shopping mall is surveyed, and the data are analysed using structural equation...

Customer-brand engagement is emerging as an influential area of modern marketing. Yet, the domain is at an early stage of development, reliant on conceptual reasoning. The purpose of this article is to provide clarity in the domain and to develop an integrated customer-brand engagement model. Customer-brand engagement is conceptualised and empirica...

Strategic orientations underpin the firm’s managerial decisions and influence its performance. Firms can combine multiple strategic orientations to achieve superior performance. Market orientation and brand orientation are well-developed, separate, strategic approaches. A 2013 study conceptually proposed a strategic hybrid orientation comprising tw...

Purpose – The purpose of this paper is to develop conceptual understanding in the area of customer brand co-creation. The research considers the factors influencing customers to co-create and the impacts of customer co-creation on the brand. Design/methodology/approach – Theoretical development is progressed through conceptualisation of a series o...

This paper reports on the empirical testing of a fundamental tenet of marketing theory, namely that different marketing strategies require different organizational capabilities. That nexus is explored using a study of apparel retailers in Eastern Australia. The key contributions of the research include the identification of four main components of...

We argue that retail competition, both between small retailers and between small and large retailers is best analysed in the context of strategic groups. This means that the small retailer should ascertain who else is using a broadly similar marketing approach and focus on this group. The key contribution of the research include the identification...

The most commonly used framework for analysing international market selection and entry is the classic, relatively formal planning model. This model emphasises detailed, numeric assessment of the export potential of different countries. The relevance of the formal model for small and medium sized firms has been questioned. A number of studies (incl...

The dominant paradigm for international market entry remains the classic formal planning model with its emphasis on a detailed, quantifiable assessment of the export potential of many countries. For small firms, some of the literature shows cases where more informal decision-making occurs. Small firms are commonly engaged in what Cavusgil (1984) te...

This paper shifts the debate on sustainable tourism destinations from an emphasis on ecotourism and eco-resorts towards sustainable urban tourism destinations. A quantitative online survey of visitors to Melbourne, Australia, examined tourists’ pro-environmental behaviours in four major categories: recycling; green transport use; sustainable energy...

City branding is linked to social inclusiveness in two ways. First, the study compares residents’ perception of city branding attributes in two Australian satellite cities. Second, the study analyses whether the city brand meaning differs across socioeconomic groups. In a quantitative research design, data were collected from two Australian satelli...

Purpose – The paper aims to examine the concept of brand-building. The emphasis is on corporate brand-building and brand heritage in the firm, and the differing influences of entrepreneurial family leadership and professional transformational leadership. Design/methodology/approach – The qualitative research design strategy draws on longitudinal c...

Purpose ‐ The research aims to investigate the nexus between retailer corporate brand and sustainability practices. The literature linking these areas is relatively sparse. The point of departure is an existing conceptual model, to which another antecedent, customer perception of retailer environmental management practices, is added. Design/methodo...

In the field of corporate rebranding, which is an emerging area of research, the literature consists largely of descriptive case studies that are scattered across diverse contexts. These studies take divergent theoretical perspectives that often inform only aspects of rebranding, leaving researchers and managers without a comprehensive understandin...

The evolution of corporate branding literature since the seminal paper by Balmer is evaluated. The literature exhibits signs of maturing, which is evidenced by multiple theoretical underpinnings and a widening scope. Four themes are identified: (i) corporate brand as differentiation; (ii) corporate brand as corporate communication; (iii) corporate...

Purpose The purpose of this paper is to explore whether multiple stakeholders imbue a single or multiple meanings to a city brand. Design/methodology/approach The branding literature hints at multiple stakeholders but most studies take a single stakeholder perspective. A two‐stage quantitative study was used to examine similarities and differences...

This paper explores a neglected area of product development research: New Retail Concept Development (NRCD). A case study is presented of a new retail concept for the Combination category of the NRCD taxonomy—Fash+Caf, a fashion + café combination. The eight stages of Fash+Caf’s development, their six success criteria, four key success factors (KSF...

The premise of segmentation theory is that different segments each have a discrete customer profile and behavioral characteristics. At a conceptual level, the recent branding literature recognizes that different sub-cultures or segments could experience different meanings of an organization's brand. However, few quantitative studies address the iss...

Corporate and product brands are increasingly accepted as valuable intangible assets of organisations, evidence of which is apparent in the reported financial value that strong brands fetch when traded in the mergers and acquisitions markets. However, while much attention is paid to conceptualising brand equity, less is paid to how brands should be...

Purpose Trust is the basis of business relationships. The purpose of this paper is to explore the antecedents of trust in the context of the relationship between shopping centre management and retail tenants, primarily from the retailer perspective, as a first test of trust in such business‐to‐business relationships. A contrast is made between neig...

City branding is a relatively new area of academic research in marketing. Earlier research focuses on city brand images and particularly the contrast in brand image between cities. Essentially that attention reflects the interest of policy makers in developing sound competitive brand positions, with the aim of achieving a competitive advantage. The...

Purpose – The paper aims to highlight the importance of corporate rebranding in branding practice, which is neglected in theoretical treatment, so an extended theory is to be developed. Design/methodology/approach – From the literature, the existing state of the theory of corporate rebranding is articulated. That theory is extended by the developm...

This paper describes a study that used newly developed instruments to investigate student expectations at two points in a semester-based course. Course conveners were able to make some changes in response to the feedback, explain to students how the feedback had informed the course processes, and work with tutors on delivery enhancements. The admin...

Usually destination branding is looked at from the visitor's perspective. However, previous literature does not adequately address the perceptions that residents have of their own place of residence. The residents are a major stakeholder in tourism and their perspective has been overlooked, other than their views about tourists. To analyze this per...

Retail development and activity in transition economies is the context for this paper. The paper examines if differences exist in how retailer brand attitudes and store loyalty are realized across cultures. The objective is to contrast the Estonian situation with that of a typical Western country, Canada. Retail service quality (personal service an...

In terms of managing the cluster, emphasis is given to how the diverging and converging interests of members can be managed. A stakeholder framework is used as a means of theoretically unifying the common interests of group members, which at the same time recognizes that they are independent entities. In terms of marketing the cluster, a key issue...

The department store as a retail format created special demands on the organization of staff and the creation of a harmonious and productive workplace. Despite a lack of theoretical knowledge of human resource management strategy, early 20th century department store owners used the business strategy to guide strategic decisions about internal commu...

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In terms of managing the cluster, emphasis is given to how the diverging and converging interests of members can be managed. A stakeholder framework is used as a means of theoretically unifying the common interests of group members, which at the same time recognizes that they are independent entities. In terms of marketing the cluster, a key issue...

Aaker’s (1997) brand personality constructs have been applied to Australian e-retailing in the context of an online department store, dstore. A confirmatory study has been designed to test the relative roles of functional and emotional brand associations in an e-retailing context. Within the limits of the study, empirical support was given to the A...

Fashion retailing has evolved in response to opportunities and market pressures. It has been both reactive and proactive. For example, Palmer, in 2001, analyses what might be called a partnership between Canadian department stores and European couture houses in the 1950s. Her work affords a rare overview of retailing's fit with fashion design and c...

Relatively little is known about consumer perceptions of retailers in Central and Eastern Europe. What store attributes do consumers in these markets emphasize? Do these attributes reflect the culture of the region? These questions are addressed in the case of Estonia. However our main objective is to contrast the Estonian situation with that of a...

The Australian supermarket industry has gone through a number of significant structural changes over the past forty years. Most of these changes have been driven by a series of radical innovations, which have dramatically changed the competitive positions of the retailers. At each phase there has usually been one major supermarket chain that has ta...

The nature of retail service varies from personal service to the provision of greater ambience. Indeed, anything that adds value to the merchandise itself can be considered part of the service provided by the retailer. The focus of this paper is on that part of retail service that involves direct interactivity between the store and the customer. Th...

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This paper examines the nature of SME (Small to Medium Sized Enterprise) international marketing strategies, using a framework developed by Merrilees and Tiessen (1999). This framework highlights two main types of marketing strategies: relationship-driven and sales-driven. The original study was developed using case studies of Canadian SMEs exporti...

This study analyzes the online consume shopping experiences with three Australian e-grocers ( Coles, Woolworths and greengrocer.com.au) using a consumer survey. The critical construct of online navigability was investigated. Confirmatory factor analysis was used on a sample of 127 users of the three grocery sites to demonstrate that the navigabilit...

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Not a lot is known about direct selling and especially the newer forms of direct selling, such as multi-level selling and Internet selling. What drives the effectiveness of these systems? The current study takes up one specific aspect of this question by comparing the effectiveness drivers from an Eastern country (China) and a Western country (Aust...

Not a lot is known about direct selling and especially the newer forms of direct selling, such as multi-level selling and Internet selling. What drives the effectiveness of these systems? The current study takes up one specific aspect of this question by comparing the effectiveness drivers from an Eastern country (China) and a Western country (Aust...

This article outlines the development of both food superstores and non-food superstores (referred to as category killers) in Australia. Ten retail categories have been identified where there is a moderate to high rate of adoption of the superstore format (more than 20 outlets). These ten categories have been analyzed to identify thesuccess factors...

An increasing number of conceptual and empirical studies have examined the relationship between best practices and business performances. Few of these studies have had a small enterprise focus. In our study we have detailed small enterprise human resource best practices, which we have summarised as checklists in two tables. These can be studied by...

Differences in judgments of self and judgments of others in the perceived consistency of behaviour across situations are assessed. Using S-R Inventories, judges made ratings on a number of modes of response to a variety of situations regarding two behaviours, anxiety and hostility. After Jones and Nisbett (1971), it was predicted that self-judgment...

This paper proposes an alternative dynamic and process-driven theory of innovation management. Attention is given to four types of innovations, namely marketing, people, process and technological, a typology which is a departure from previous research. The essential features of the model include strategic objectives, culture, innovation activities,...

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Capturing student expectations at several points in a one-semester course creates the possibilities of delivering real-time responsiveness to student expectations, concerns and intentions. In our discipline, best practice marketing is predicated on good market research. Using that platform, we argue that good marketing education should be responsiv...

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