Dai-In Danny Han

Dai-In Danny Han
Breda University of Applied Sciences · Hotel and Facility Management

PhD

About

27
Publications
20,674
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652
Citations

Publications

Publications (27)
Article
In this research, we investigate consumer responses to technology-enhanced storytelling marketing via augmented digital humans in two different contexts. We test the role of an augmented digital human stimulus as a moderator for storytelling satisfaction in a technology-enhanced retail complex. Building on visual perception theory and information p...
Article
Full-text available
Virtual Reality (VR) experience escapes allow individuals to spend hours on end in immersive virtual environments and interact with content in a world that is providing shelter and illusion of an alternative reality – the metaverse. Discussions on possible risks have largely remained limited to usability challenges, while only a few studies reflect...
Article
Full-text available
Augmented reality (AR) mobile app advertising offers new opportunities for interactive consumer engagement to boost advertising effectiveness and elicit positive consumer responses. In this study, we investigate the role of escapism by analyzing its antecedents and consequences. We aim to shed light on how AR mobile app advertising can be used to e...
Conference Paper
Full-text available
The 24hr Food & Sustainability Hackathon Vol. IV: Tasteful Transformation is organized and presented by the IU International University of Applied Sciences (DE) and the Hotel Management School Maastricht (NL) with additional participation from students at the Julius Maximilian University of Würzburg (DE) and the University of Hohenheim (DE). The id...
Article
Paper for 50 days here.............................................................................. https://www.sciencedirect.com/science/article/pii/S026840122100075X?dgcid=author ................................................................................................................... The use of immersive technologies has changed the co...
Article
Full-text available
Immersive technologies are redefining and revolutionizing the staging of experiences and co-creation of value, implicating the management of customer experiences. However, limited studies have looked at the role of immersive technologies as part of the customer experience management (CXM) process. Incorporating the concepts of experience economy an...
Article
The popularity of Electronic Sports (esports) have grown tremendously in the last few years, becoming one of the most popular forms of digital entertainment. Despite continued growth, definitions and classifications of esports remain elusive, and the industry is still considered by many to be in its infancy. Understanding of esports originate from...
Article
Emotions are crucial ingredients of meaningful and memorable tourism experiences. Research methods borrowed from experimental psychology are prime candidates for quantifying emotions while experiences are unfolding. The present article empirically evaluates the methodological feasibility and usefulness of ambulatory recordings of skin conductance r...
Conference Paper
Full-text available
As the expanding awareness of AR technology has sparked more interest among businesses to design and enhance experiences, there is an emerging discussion on different ways MAR applications can contribute to the user experience. A prevalent way to make information more attractive to consumers is argued to be the employment of storytelling. This stud...
Article
A number of organizations in cultural tourism have started to explore the use of augmented reality (AR) to enhance visitor experience. While many studies have been conducted to identify adoption criteria of mobile AR applications, research exploring the adoption of augmented reality smart glasses (ARSG) is still limited. This paper contributes to t...
Article
Augmented reality (AR) has moved into the spotlight of technological developments to enhance tourist experiences, presenting a need to develop meaningful AR applications. However, few studies so far have focused on requirements for a user-centric AR application design. The study aims to propose a method on translating psychological and behavioral i...
Article
Purpose To stimulate the discussion in the fields of hospitality, tourism, and leisure on what exactly constitutes “an experience” and how to measure it, we unpack the experience construct into its core constituent elements, namely, emotions. Approach The paper reviews insights from psychology and cognitive neuroscience that define experiences as...
Conference Paper
Full-text available
As an increasing trend of digitalization suggests new tools and areas of technology implementation, understanding how these affect experiences and generate value for consumers is crucial. However, in the hospitality context few studies have focused on measuring the user experience (UX) of consumers interacting with technology that is fundamental fo...
Chapter
While research for the employment of information and communication technology in urban tourism settings has been conducted for many years, studies to apply Augmented Reality (AR) to enhance the tourist experience have emerged in recent years. This paper aims to investigate tourist requirements for the development of mobile AR tourism applications i...
Article
While Augmented Reality (AR) is increasingly being implemented across a number of industry sectors, an open issue remains over the emotional as well as experiential impacts of this new technology within urban cultural heritage tourism. Therefore, the purpose of this study is to create a tourist experience model for AR tourism applications in the co...
Article
Purpose Recent advancements in wearable computing offer opportunities for art galleries to provide a unique experience. However, to ensure successful implementation of this new technology in the visitor industry, it is essential to understand user requirements from a visitor’s point of view. Therefore, the aim of this paper is to investigate visito...
Conference Paper
The purpose of this study is to investigate tourist experience indicators for mobile Augmented Reality applications in tourism based on product features and resulting product characteristics. The data was collected through five focus groups with a total of 49 participants. A theoretical tourist experience model was developed based on Hassenzahl’s (...
Article
Full-text available
New technology has been seen as a way for many businesses in the tourism industry to stay competitive and enhance their marketing campaign in various ways. AR has evolved as the buzzword of modern information technology and is gaining increasing attention in the media as well as through a variety of use cases. This trend is highly fostered across m...
Chapter
Full-text available
The use of modern technology is becoming a necessity of many destinations to stay competitive and attractive to the modern tourist. A new form of technology that is being used increasingly in the public space is virtual- and Augmented Reality (AR). The aim of this paper is to investigate tourists’ requirements for the development of a mobile AR tou...

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Projects

Projects (2)
Project
The aim of Dublin AR project is to investigate how mobile augmented reality can add to the user experience around Dublin’s Independence Trail.