Dagmara Wach

• PhD
• Professor (Assistant) at University of Gdańsk

Keywords: German Consumers, Polish Consumers, Confectionery Market, Generations, Survey

Theoretical background: Counterfeiting poses a significant global challenge, negatively impacting businesses and consumers. This issue has been exacerbated by the rapid growth of online shopping, which has increased the availability and accessibility of counterfeit products. Despite the growing prevalence of counterfeit goods in the online marketpl...

An empirical investigation into consumer behavioural intentions regarding the online acquisition of counterfeit goods and Systematic Literature Review in the context of digital market dynamics. Major objective: to identify consumers’ attitudes towards online purchasing of counterfeits.

This study aims to identify middle-class consumers' habits in four countries during the pandemic of 2020, with special attention to analogous consumers' reactions to extraordinary circumstances during the recession of 2008. Furthermore, this study tried to detect the impact of the pandemic on conscious shopping. Although the consequences of the ong...

This article, drawing on a survey conducted among 194 young potential employees in Poland, aims to explore their self-appraisal versus employers’ requirements for hard and soft competences on the international labor market. In the light of presented considerations, the enquiry results may be extended internationally, as young employees have become...

Objective: The objective of the article is to examine what attributes are assigned to family firms by consumers familiar and not familiar with family business in the context of trust-building and purchase intention. Research Design & Methods: A nationwide quantitative survey on a statistically representative random-cluster sample of 1 091 consumer...

Purpose This study aims to investigate the motives for and the benefits of authorized economic operator (AEO) certification in the supply chain. Also, whether there are significant differences in the perception of the AEO status as a necessity or privilege among cargo owners and service providers. Design/methodology/approach The research design in...

The chapter presents the results of the research on professional drivers in the context of their professional behaviour. Based on a development of the Ajzen’s Theory of Planned Behaviour, a questionnaire is constructed, in which four groups of variables which shape the drivers’ professional behaviour are analysed. The research sample consists of 12...

Availability of information is one of the most important factors for financial decision-makers. Having complete information about the probability of losing money should always leave decision-makers better off. However, in some situations financial decision-makers prefer to know less than more. In this study we investigated the impact of selected ch...

The dynamic development of urban areas poses increasingly more challenges for the provision of transport services for the population. The concentration of the economic potential and population in the metropolitan areas results in the occurrence of large transport needs, and when these needs are met at the same time, the phenomenon of congestion occ...

When making financial decisions, decision-makers should perceive having complete risk information as beneficial. Surprisingly, in some situations decision-makers prefer to know less than more, even when it may result in losing money. Some shareholders do not keep themselves informed about the company they have invested in, and some online customers...

The poster shows results of a finacially incentivised exeriment on predictors of preventive bahaviours in the context of genetic health-risk information.