Cristina Mora

Cristina Mora
Università di Parma | UNIPR · Department of Food and Drug

PhD

About

76
Publications
35,506
Reads
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1,526
Citations
Citations since 2016
37 Research Items
1397 Citations
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20162017201820192020202120220100200300
20162017201820192020202120220100200300
20162017201820192020202120220100200300
Additional affiliations
January 2014 - present
Università di Parma
Position
  • Professor (Associate)

Publications

Publications (76)
Article
Full-text available
Introduction: The years spent at university are critical in terms of altering people's dietary patterns. This study aimed to: (1) understand the main dietary changes that students experience after starting university; (2) determine the personal and objective factors that hinder healthy eating, and (3) define possible strategies to facilitate healt...
Article
Reduction of meat intake and increase in vegetable consumption have attracted considerable attention from researchers and food businesses. We conducted a field experiment in a university canteen with the aim of investigating the main behavioral factors determining the consumption of a blended meat-mushroom burger. 296 students who consumed the blen...
Article
Aquaculture has increased significantly in recent decades and, if managed sustainably, it could contribute to food security and safety. However, several studies have found the evidence that European consumers prefer wild fish relative to farmed fish. Hence, it becomes crucial to provide accurate information on aquaculture products. This study aims...
Article
The opportunity to use insects as protein sources for poultry has many environmental advantages. Moreover, the administration of insects to poultry can provide animal welfare and health benefits, allowing the expression of their natural behaviour, reducing aggression, and supplying nutrients. However, there is limited research on consumer’s accepta...
Article
Full-text available
The inclusion of insects as a protein source in feed production is not only related to technical, economical, and normative restrictions but is also affected by consumer acceptance. In this study, we evaluated consumers’ attitudes, intention to purchase and eat, and willingness to pay for meat obtained from a farmed duck fed with insect-based meal...
Article
Full-text available
College students’ lifestyle and eating habits strongly affect their health. Among many healthy eating behaviors, including whole grain food in the diet is known as providing health benefits such as maintaining a steady blood sugar, lower cholesterol, and since it is rich in fiber and minerals, it is essential for the well-being. However, consumers’...
Article
Full-text available
Healthy food choices are crucial for a healthy lifestyle. However, food choices are complex and affected by various factors. Understanding the determinant factors affecting food choices could aid policy-makers in designing better strategies to promote healthy food choices in the general public. This study aims to evaluate the food choice motivation...
Article
In recent years, the rise in meat consumption has been criticized for health, environmental, and ethical reasons. This trend has fostered the shift from a meat-centric diet to a plant-forward diet. A prime example of this is the introduction of “blended meat products” that mix plant-based ingredients into meat-based foods. This study designed and i...
Article
Full-text available
Seafood products are important sources of protein and components of a healthy and sustainable diet. Understanding consumers’ preferences for fish products is crucial for increasing fish consumption. This article reports the consumer preferences and willingness to pay (WTP) for different fish species and attributes on representative samples in five...
Article
Full-text available
Health messages may be an important predictor in the selection of healthier food choices among young adults. The primary objective of our study is to test the impact of labeling whole grain pasta with a health message descriptor displayed at the point-of-purchase (POP) on consumer choice in a campus dining setting. The study was conducted in a larg...
Book
This book explores one of the most discussed and investigated novel foods in recent years: edible insects. The increasing demand for alternative protein sources worldwide had led the Food and Agriculture Organization of the United Nations (FAO) to promote the potential of using insects both for feed and food, establishing a program called “Edible I...
Chapter
In recent years there has been a growing number of studies analysing consumer acceptance, preferences, choices and willingness to pay for insects and insect-based products as food.
Poster
While including meat in human diet can be a source of nutrients, (i.e., proteins and vitamins), meat production and (over)consumption contribute to a broad range of environmental issues and diet-related chronic disease (Donati et al. 2016). To promote a balanced and healthy diet, mixed products with less meat content and an increased proportion of...
Article
Full-text available
Overweightness and obesity rates have increased dramatically over the past few decades and they represent a health epidemic in the United States (US). Unhealthy dietary habits are among the factors that can have adverse effects on weight status in young adulthood. The purpose of this explorative study was to use a qualitative research design to ana...
Article
Full-text available
The aim of this study was to investigate how sensory-liking attribute perceptions (appearance, taste and organoleptic characteristics) can change between a readily visible vs a processed insect product before and after tasting. Results indicate that texture and appearance of the insect are perceived as stronger barriers than the taste attribute. Mo...
Article
Full-text available
Il nuovo regolamento sui Novel Food potrebbe creare i presupposti per lo sviluppo di un mercato di nicchia per i prodotti a base di insetti. In questo studio viene investigato l’interesse e il comportamento dei consumatori riguardo l’entomofagia. I risultati mostrano che la food neophobia è negativamente correlata alla disponibilità al consumo e ch...
Poster
PrimeFish. Consolidating the economic sustainability and competitiveness of European fisheries and aquaculture sectors to reap the potential of seafood markets – EU H2020 PrimeFish project is developing an innovative market orientated prediction toolbox. It allows strengthening the economic sustainability and competitiveness of European Seafood o...
Article
Full-text available
The yield of several commodity crops is provided in large part by genetically modified crops in North and South America. However, reservations exist in Europe due to possible negative effects on human health or environment. This paper aims to analyse the current research priorities identified in EU countries and to engage European stakeholders into...
Article
Insects are a potential ingredient of food preparations, providing nutrients (e.g. proteins) with a low environmental impact. Despite the benefits, consumers in Western countries generally reject the practice of eating insects. This work aims to measure the intention to and the behaviour of eating novel food products containing insect flour in the...
Article
Vegetables consumption is decreasing among young people in Italy. This paper aims to understand the main determinants of vegetables consumption among young adults to suggest possible intervention strategies to promote it. A cross-sectional study was conducted on a samples of Italian students (n = 751), using the theory of planned behaviour (TPB) as...
Chapter
This chapter focuses on the properly bred, handled and prepared, edible insects which are considered safe for human consumption and which can lead to a high-quality diet, provided other common dietary recommendations (e.g., variety in food items and portion control) are respected. Edible insects as food source might help to feed developing countrie...
Article
Full-text available
In the last twenty years there has been a large interest in sustainable winegrowing initiatives worldwide. As a consequence, the wine sector has seen the growth of “environmentally-friendly” and ethical claims according to specific eco-certification schemes and labelling programs. Thus, sustainable claims are becoming credence attributes that compe...
Article
Full-text available
Edible insects as a food source might help feeding poor developing countries and at the same time be a complementary food/ingredient for developed countries. However, in the Western countries the majority of people refuse the idea of eating insects, for mainly cultural reasons. The main purpose of this study is to investigate the expectations about...
Poster
The overall aim is to strengthen the economic sustainability of European fisheries and aquaculture sectors on Local and Global markets.
Article
Full-text available
l objetivo general de la presente innovación es reconocer el juego como un referente metodológico. A partir de este objetivo se desprenden otros como identificar las diversas concepciones que se tienen del juego y sus clases: juego de roles, juego libre y lúdica; así como el valor educativo que se la ha dado en diferentes contextos. Otro objetivo e...
Article
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Purpose – The purpose of this paper is twofold: first, to explore the concept of consumers’ perception of sustainable wine and second, to investigate different clusters based on three factors identified (belief about environmental protection, beliefs about sustainable wine certification and attitude towards sustainable-labelled wine) and willingnes...
Conference Paper
In a near future, edible insects as a food source might be a complementary food/ingredient of the diet in developed countries. The main purpose of this study is to investigate the perception and behavior towards the consumption of edible insects in a Western country. The analysis was conducted on the basis of the Theory of Planned Behaviour.
Article
Full-text available
Purpose – This paper aims to investigate, using an exploratory approach, how environmental values and beliefs about sustainable labelling shape consumer attitude towards sustainable wine. Design/methodology/approach – Data were collected with an online survey from 495 Italian wine drinkers in 2013. The survey was advertised through websites, blogs...
Research
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This research is focusing on the main attributes which influence purchase decisions. Results will be of significant relevance for all the stakeholder of the fish industry as well as distribution channel.
Conference Paper
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This poster aims to identify knowledge gaps and future research needs on the effects of genetically modified organisms (GMOs). It will present the results of a mapping exercise of existing research activities on the effects of GMOs in the EU, and the main outcomes of a workshop with relevant experts and stakeholders, European institutions, and civi...
Article
Full-text available
Although fruit and vegetable consumption is highly recommended for a healthy and balanced daily diet, several European countries do not meet these recommendations. In Italy, only 45% of young people are consuming at least one portion of vegetables per day. Therefore, this paper aims to understand the main determinants of vegetables consumption amon...
Book
Full-text available
One of the main challenges of the future will be to feed a worldwide population of 9 billion people by 2050. To achieve this goal, the agro-food system will have to value those farming systems that produce high quality food and at the same time protect the ecosystem in which we live. After all, the agriculture sector strongly effects our environmen...
Article
Food traceability standards aim to reduce the risk of food-borne disease by facilitating the withdrawal of food and feed products and to provide consumers with targeted information. This paper analyses consumers' attitude and behaviour towards traceable food in two different European countries: Italy and France. A survey has been conducted on two s...
Article
The interdisciplinary EC consortium (the PEGASUS project) aimed to examine the issues raised by the development, implementation, and commercialisation of genetically modified (GM) animals, and derivative foods and pharmaceutical products. The results integrated existing social, (including existing public perception) environmental and economic knowl...
Article
Full-text available
The aim of the study was to gain a better understanding of the consumption and perception of processed fruits in Western Balkan countries in order to support consumer-oriented product development. In-depth interviews (n ¼ 183) were used to explore the consumption of processed fruits, the motives to consume such fruits and the barriers to doing so i...
Article
Full-text available
The production of genetically modified (GM) animals is an emerging technique that could potentially impact the livestock and pharmaceutical industries. Currently, food products derived from GM animals have not yet entered the market whilst two pharmaceutical products have. The objective of this paper is twofold: first it aims to explore the socio-e...
Article
Full-text available
This paper presents ongoing results of the EU project PEGASUS (Public Perception of Genetically modified Animals – Science, Utility and Society, 7th FP).The overall objective is to provide support for future policy regarding the development, implementation and commercialisation of genetically modified (GM) animals, both terrestrial and aquatic, tog...
Article
Increasing demand for fish must be satisfied sustainably, and genetically modified (GM) fish will probably be part of the solution. This article aims to describe the future trends in the salmon-farming sector and the potential effects of GM salmon introduction on the salmon industry. We have developed a qualitative scenario analysis based on a lite...
Article
Full-text available
This paper aims to analyse the preferences of consumers for Uht (ultra high temperature) partially skimmed milk attributes like brand, countryof- origin labelling and traceability certification. A choice experiment, used to determine consumer value for these attributes, was submitted to a sample of 203 respondents. Results obtained with a multinomi...
Article
Full-text available
In response to consumers’ increasing concerns about food safety, both supply chain operators and public authorities have developed, in the last decade, labelling schemes to provide markets with more information. Although some level of traceability is necessary to provide consumers with valuable information (such as country-of-origin, production pro...
Article
Full-text available
1. Obiettivi La rintracciabilità degli alimenti è un argomento che, negli ultimi anni, ha riscosso sempre maggiore attenzione a livello comunitario sia per l'introduzione di normative e regolamenti che ne prescrivono l'applicazione in campo agroalimentare, sia per le implicazioni che questo strumento può avere a livello aziendale da un punto di vis...
Article
Full-text available
Although several studies have investigated consumer preferences for olive oil country-of-origin labelling (COOL), very little is known on consumers’ preferences for new health claims (EC Reg. n. 1924/2006). This paper aims to analyse the introduction of these attributes, providing more insights into Italian consumer perception and preferences for d...
Article
Full-text available
Food traceability is generally considered as a tool which provides consumers with targeted information and which can facilitate the withdrawal and recall of food and feed products. The aim of this research is to examine Italian consumers’ perception of traceability. Two different products, chicken and honey, were examined in order to evaluate the m...
Article
Biotechnology stands out as a clear-cut example of an industry where legislation on new technologies has been shown to be linked with public attitudes. Indeed, consumer consultation has played a leading role in the acceptance of GM food as well as in government policy and legislation. This paper examines the evolution of consumer attitude toward ge...