Cristina Loranca-Valle

• Master of Business Administration
• Professor (Associate) at University of Alcalá

This study collates a thorough review of the academic-scientific literature on e-loyalty through a bibliometric study conducted on 238 references related to the loyalty of e-banking users between 1997 and 2022. The results of this analysis indicate that the main variables involved in banking e-loyalty are satisfaction, trust, service quality and wo...

Digital banking has become essential from the point of view of both the client and financial institutions. The restructuring of the banking sector is causing the closure of bank branches and the reduction of employees in search of greater profitability for the entities, which has caused an acceleration in client-entity relations through e-banking,...

Purpose: The main aim of this work is to design a model in which service quality receives satisfaction and trust and they have influence on happiness and loyalty. Design/methodology/approach: A SEM-PLS model is designed to explain the happiness of athletes. This is tested through a survey of Spanish karate federates. The sample proposes 693 respon...

Despite society’s growing interest in sports, the total membership of federations is the same as ten years ago. This study aims is knowledge about the principal factors that influence the “loyalty” of Spanish karate federation members. From a population of 72,910 members of karate federations a sample of 629 individuals was obtained, with a samplin...

E-sports games can drive the sports industry forward and sponsorship is the best way to engage consumers of this new sport. The purpose of this study is to examine the effect of sponsorship image and consumer participation in co-creation consumption activities on fans' sponsorship response (represented by the variables interest, purchase intention...

Sports management is booming, thanks to society’s growing interest in sports in general. This work provides an exhaustive review of the scientific literature of one of the variables most coveted by managers: loyalty. Antecedents positively related to loyalty are also conceptualized in this paper. The scientific literature search was limited to the...

There are several studies that analyze the relationship between happiness and the dimensions of commitment in the labor and religious scope. So, one of the novelties of this work is the analysis of commitment from the scope of sports. Likewise, in the present work the commitment of the federated in Spanish karate and its relation with happiness is...

Sports federations are non-profit organizations that compete for members and resources. These organizations are obliged to cooperate on the environment, nature conservation, and sustainability together with other public bodies. Given this situation and the necessity to differentiate themselves from commercial sports providers, it is essential for s...

Existen numerosos estudios que han vinculado el concepto de deporte y el de felicidad, ya que el deporte está asociado a una mejor salud, a la diversión, a la relajación, así como a otros términos indicadores de felicidad. Concretamente, en el ámbito del deporte, el karate es una disciplina deportiva que practican y en la que se federan fundamental...

Purpose: The main objective of the present work is first to analyze the causes of the scarce variation in the number of sports licenses in the last 10 years and consequently contribute strategies to attract and retain the affiliated member. One of the novelties of this work is that the main variables that affect consumer happiness are analyzed. Thu...

La relación entre el deporte y la felicidad es un hecho probado en multitud de ocasiones, el ejercicio físico aporta al deportista diversas sensaciones positivas todas ellas muy relacionadas con el término felicidad. Por tanto, partiendo del hecho de que la práctica deportiva produce felicidad, el objetivo de este estudio es de averiguar qué variab...

This works focuses on the advantages of being a Muslim-friendly tourist destination. We discuss the halal economy in general and in particular we define the concept of halal tourism, its economic importance and how non-Muslim countries are adapting their tourism offering to the Muslim segment. We will concentrate on Halal tourism in Spain. Our pape...