Cristina Estevão

• University of Beira Interior

El sector turístico se caracteriza por una fuerte conexión entre sus operadores y los consumidores, y esta conexión se ha ido adaptando en función de las mejoras tecnológicas que se han ido produciendo, por lo que actualmente existe una gran influencia de todo el entorno digital que rodea a la sociedad actual. Con las últimas transformaciones digit...

This article reflects on the use of social media to communicate thermalism with a view to arouse curiosity about thermalism. Through strategic communication it emphasises both the medium (social media) and the objective (engagement with users). With the aim of researching and developing communication strategies in social media that can be used by t...

This study examines the current research landscape regarding the utilisation of social media within the tourism industry during crises, recognising the sector's susceptibility to external factors. A systematic review of 70 peer-reviewed articles published in English-language journals covered the years until 2022. The findings reveal the increasing...

The hospitality and travel sector has been one of the most affected sectors by Covid-19, which has resulted in a significant increase in the literature addressing the impact of the health crisis on tourism activities and tourists' perceptions and behaviours. Traditionally, socio-demographic variables have been instrumental in understanding consum-e...

This research aims to present a conceptual approach to the strategic importance of communication in the thermal sector. This therefore seeks to identify and analyse the scientific publications addressing the thermal sector from the strategic communication perspective. Furthermore, this also sets out the objectives and conclusions of the studies and...

This article assesses the risk perceived by hotel guests under Covid-19 by exploring clients’ perceptions in seven critical dimensions for customers’ safety perception: financial risk, front-desk digitalization, entertainment, front-desk service, hygiene and sanitation, hotel characteristics and space management, and food and beverage service. To e...

Purpose The purpose of this article is through a systematic literature review (SLR) to present a conceptual approach to the importance of communication for thermalism. An in-depth analysis of scientific publications provides a conceptual understanding about the definition of thermalism and the importance of communication in the thermal sector. The...

Based on a Systematic Literature Review (SLR), the aim of this article is to present a conceptual approach to the importance of communication in thermal destinations. Through an in-depth analysis of scientific publications, characteristics of thermalism are identified that may be important for the creation of a brand strategy to promote thermal des...

Tourism is a sector where social networks are vital for business communication. This study aims to explore the motivations and objectives of Algarve tourism businesses to use social media. A questionnaire was conducted to a sample of companies linked to the tourism sector, and 101 responses were obtained to achieve the objective. Based on the resul...

Rural tourism allows the consumer to enjoy a relaxing, authentic, and nature-surrounded experience. It brings benefits to regions and communities, contributing to destination competitiveness, local economic development, and revitalization of adjacent areas. Rural tourism also leverages the different types of entrepreneurship through the creation of...

Portugal and Spain have both cultural differences and similarities. The current study evaluates the hotel safety perception by Portuguese and Spanish tourists during the COVID-19 pandemic. It discusses the differentiated changes needed to be implemented by the hotel industry to address each country’s tourists’ safety concerns. A sample of 533 Portu...

Tourism growth has led to a number of environmental damages with the degradation of the natural heritage, and tourist taxes have become popular to address these environmental problems. This study aims to ascertain if tourists are aware of sustainable tourism issues and willing to pay more for sustainable destinations. To answer this purpose, an emp...

Considering that tourism is an industry with high growth potential, and with sustainability and health in mind, wellness is the preferred type of tourism for the tourist of the future. According to Buxton and Michopoulou (2021) and Csirmaz and Peto (2015) the recent growth of global health and wellness tourism is fuelled by people's increasing inte...

There is scarce evidence on the factors that contribute to regional development based on tourism connection with agri-food sector and related sectors. The aim of this research is to identify the main stimulating and inhibiting factors of this type of development tgrough the eyes of private agents in the tourism, agri-food and related sectors of an...

While tourism plays an extremely important role, both as a competitive tool and as a driver of regional development, there are nevertheless events that take place beyond the control of tourism destinations and that may jeopardise their attractiveness. Within this scope, the relationship between tourism and natural disasters has been subject to stud...

With the tourism sector playing an extremely relevant role as a tool for competitiveness and a driver of regional development and with tourist destinations facing increasing numbers of events beyond their control and potentially compromising their competitive and comparative advantages, it thus becomes pertinent to examine the ways in which the for...

Dynamic capabilities currently emerge as a vibrant field of study within the theoretical framework based on resource and strategic management. To this end, and as a complex field of study, we set out to conceptually map this approach. Hence, we carried out a bibliometric study with recourse to co-citations. For the multivariate analysis, we applied...