Covadonga Aldamiz-echevarría González de Durana- PhD in Marketing & Business Administration
- Professor at Universidad del País Vasco / Euskal Herriko Unibertsitatea, Bilbao, Spain
Covadonga Aldamiz-echevarría González de Durana
- PhD in Marketing & Business Administration
- Professor at Universidad del País Vasco / Euskal Herriko Unibertsitatea, Bilbao, Spain
About
18
Publications
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Introduction
I am assistant professor at the University of the Basque Country where I teach Marketing management and International Marketing. I have also been visiting fellow for one year (2012-2013) at the University of Cambridge.
I do research on gender equality, social responsibility & family business succession
Current institution
Universidad del País Vasco / Euskal Herriko Unibertsitatea, Bilbao, Spain
Current position
- Professor
Additional affiliations
November 1993 - February 2017
November 1993 - February 2017
Universidad del País Vasco / Euskal Herriko Unibertsitatea, Bilbao, Spain
Position
- Professor
November 1993 - present
Publications
Publications (18)
Objective:
analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors.
Methods:
analysis of several studies on the motivations to give blood in Spain over the last six years, as well as past literature on the topic, the author...
NGOs need a thorough knowledge of the donor decision process in order to be successful in their strategies for raising awareness and fundraising. In this paper, we focus on particular types of nonprofit organizations: those whose aims are to contribute to the advancement of developing countries and, specifically, those trying to raise awareness of...
This work focuses on the perception about the succession process in family businesses regarding gender issues and why daughters may feel inhibited or encouraged to join those firms. To achieve this, the authors developed a qualitative research based on 60 in-depth interviews with incumbents and successors who were planning or had just completed the...
This work focuses on the perception about the succession process in family businesses regarding gender issues and why daughters may feel inhibited or encouraged to join those firms. To achieve this, the authors developed a qualitative research based on 60 in-depth interviews with incumbents and successors who were planning or had just completed the...
Este volumen es un estudio completo sobre el nuevo concepto de Responsabilidad Social de Género, (RSG) resultado de aunar la Responsabilidad Social Corporativa (RSC) de las empresas con la perspectiva de Género. Se estudia a varios niveles: interno de las empresas( gestión de recursos humanos, salud y seguridad laboral, gestión medioambiental), y e...
La igualdad de género es un objetivo social que las empresas pueden integrar de forma voluntaria en sus operaciones comerciales y en sus relaciones con sus interlocutores en el marco de sus iniciativas de Responsabilidad Social (RS). El presente artículo tiene como objetivo ofrecer un modelo para el desarrollo de actividades de RS que incorporen el...
El País Vasco es internacionalmente reconocido por su gastronomía y sus grandes cocineros; de hecho, es el territorio del mundo con más estrellas Michelin por kilómetro cuadrado. Esta notoriedad e imagen repercuten muy positivamente en todo el sector gastronómico y en la imagen y proyección turística del País Vasco y se ha logrado gracias a la labo...
This guide shows Spanish companies´practices supporting equality through the Corporate Social Responsibility (CSR) in Corporate Governance, Human Resurce management (recruitment, promotion, continuous training, remuneration and reconciling of work, family and personal life processes), Health and Safety, Adaptation to Change, Management of Environme...
RESUMEN Hasta la fecha, las reflexiones sobre la Responsabilidad Social de las Empresas (RSE) se han centrado más en cuestiones metodológicas y de contenido que en los análisis empíricos. El trabajo que presentamos pretende aportar evidencia empírica del impulso que se hace de la RSE desde la Administración. Concretamente, realizamos un estudio ent...
Radio Sobrarbe is a regional broadcasting/radio station belonging to the Sobrarbe community, in Huesca. Its staff is made up of two members, even though to the realization and broadcasting of programmes it counts on some volunteers’ help. Because of its small infrastructure and the scarcity of economic resources/the shortage of money, it broadcaste...
Radio Sobrarbe is a regional broadcasting/radio station belonging to the Sobrarbe community, in Huesca. Its staff is made up of two members, even though to the realization and broadcasting of programmes it counts on some volunteers’ help. Because of its small infrastructure and the scarcity of economic resources/the shortage of money, it broadcaste...
El presente trabajo tiene como objetivo establecer un perfil sociodemográfico del consu- midor ecológico, mediante una revisión de los trabajos empíricos más significativos realiza- dos en diferentes países. Aunque las variables sociodemográficas no presentan, en general, una gran capacidad predictiva de comportamientos ecológicos, su utilidad en l...
Contenido: Introducción; Singularidad del marketing en las Organizaciones no gubernamentales de desarrollo (ONGDs); Las ONGDs y su contexto de actuación; La extensión del marketing a las ONGDs; Análisis del público objetivo en las ONGDs; Identificación del público objetivo y aspectos influyentes sobre su colaboración con las ONGDs; Modelo de compor...
