Concepción Rodríguez ParadaUniversity of Barcelona | UB · Departamento de Biblioteconomía y Documentación
Concepción Rodríguez Parada
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This project will identify and examine some of the networks, professionals and book distribution channels historically involved in the Spanish book trade. The objective is to identify the growth of the distribution channels organized by booksellers and publishers over history and to describe the systems used for the purposes of trade, including specific distribution channels, agents and advertising, with a special focus on international trade with Latin America. The examination of the different trade routes and practices associated with book distribution will help us characterize and understand certain types of distribution within the context of the global networks that have joined Spain and the Atlantic World during modern and contemporary history.
To identify opportunities for collaboration between the public library and health services. To demonstrate the value of public libraries as a resource for quality health information
This project will address the identification and analysis of the dissemination channels and the mechanisms for advertising books in Spain from the fifteenth to the twentieth centuries. The aim is to detect and describe the various means of advertising books and locate brochures, catalogs, posters, ads, etc., in order to reconstruct the mechanisms of advertising books. The research will cover the dissemination and circulation of news about book printing by studying the channels used by booksellers, printers and publishers for putting both national and foreign production on the market. As a result, this understanding of advertising provides researchers with an overview of the means of disseminating new publications and the scope of supply –whether of new books, used books, rare books, etc.-- meant for either local consumption or global distribution. By studying the different types of advertising, their functions at every step, and the practices related to each case, we can outline and define some ways for spreading news about books and contextualize them in the sphere of the commercial networks for books in Spain during the modern and contemporary ages. The project will focus on case studies for each aspect so as to show what happened in the leading publishing centers as well as in outlying areas. A novel component of the project will track the presence of Spanish books in international catalogs, which will reveal the means of disseminating Spanish printed material at the European level and the dissemination of printed material in Spanish or from Spanish writers, published and distributed by catalog. This perspective will challenge certain platitudes regarding the poor circulation abroad of books printed in Spain and identify the evolution of their presence in Italian, French and English sales catalogs. It also will offer an overview of foreign catalogs featuring sections of books in Spanish, demonstrating the impact of foreign editions in the distribution of books in the Spanish and Latin American markets. Networks circulating books in the Americas will be analyzed through catalogs and lists of shipped books, thus providing an overview of the books circulated and of distribution strategies. A special focus will be on catalogs printed in Seville, Cadiz, Valencia, Barcelona, etc. intended for markets in the Americas and the existence of sections of Spanish books in catalogs from Lyon and Geneva with an intended distribution in Spain and the Americas. These latter aspects will be analyzed through some of the networks that guided distribution, especially in southern Europe, such as Anisson or Tournes. These testimonies are supplemented with historical, literary and iconographic sources that refer to the sale and distribution of books, to enable understanding the use and cultural practices of consumers depending upon these advertising channels for being informed. The correspondence, exchanges and gifts of books as well as the relationship between book professionals and readers, critics, collectors, librarians, etc., will reveal key aspects of the consumption of printed works.