Colin Michael Hall

• BA(Hons) (West. Aust.), MA (Waterloo), PhD (West. Aust.), HonDoc (Umeå), HonDoc (Oulu), HonDoc (Lund)
• Professor (Full) at University of Canterbury

Purpose This study reports on service-related issues of newly arrived refugees in a host country, the role of fellow established refugees and value co-creation efforts during refugee-with-refugee (RwR) interactions. Design/methodology/approach This investigation employs data triangulation via a qualitative method by conducting semi-structured inte...

Frequently labeled the “greenest generation,” research often portrays Gen Z as a generation with strong pro-sustainability sensibilities. However, closer scrutiny exposes a disconnect between their stated intentions and actual behavior. This editorial reflection draws on the contributions to the Special Issue “Gen Z: The Sustainable Tourism Generat...

Purpose Drawing upon attachment theory, this work examines the antecedents (cognitive image, affective image and conative image) and consequences (festival identity) of place attachment (place dependence, place identity, place affect and place social bonding) in short video presenting Macau festival marketing. Design/methodology/approach SmartPLS...

Tourism green growth through technological innovation ABSTRACT The work seeks to assess the effect of technological innovation on the green growth of tourism across five continental regions using the STochastic estimation of Impacts by Regression on Population, Affluence, and Technology (STIRPAT) model. Employing panel Granger causality tests, pa...

This study examines the influence of environmental concerns on water conservation behaviors among Gen Z tourists in Iranian desert regions by extending the Norm Activation Theory (NAT). Adopting a quantitative approach, data were collected through a structured questionnaire from 330 Gen Z tourists (born between 1997 and 2012) who visited four Irani...

Plog's psychographic theory was developed to analyse tourist behaviour. The present study examines this theory as Plog's psychographic theory reaches its 50th anniversary. Replication is one of the most acceptable ways to assess scientific quality and reliability. Using categories of replications, the study systematically screened the citations of...

https://www.tandfonline.com/doi/full/10.1080/14724049.2025.2458536?src=exp-la ABSTRACT This study examines the co-evolution of tourism and the administration of Finnish protected areas (PAs), specifically focusing on how administrative legitimacy-seeking influences sustainable tourism governance. Drawing on concepts from new institutional theory...

Fifty years for Plog's psychographic theory: lessons to tourist behavior scholars Plog's psychographic theory was developed to analyze tourist behavior. The present study examines this theory as Plog's psychographic theory reaches its 50th anniversary. Replication is one of the most acceptable ways to assess scientific quality and reliability. Adap...

In response to the growing demand for sustainable practices in the hospitality industry, many hotels have concentrated on operational measures to reduce energy consumption. However, the potential for promoting voluntary customer-initiated energy-saving behaviors has been largely overlooked. This study fills that gap by investigating how environment...

Promoting public and active transport among tourists is key to lowering emissions, although this is challenging in areas with scarce public transport, such as non-urban areas. This study explores differences in sustainable tourism mobility between urban and non-urban residents, factoring in air quality, climate change mitigation, well-being, and sm...

This study delves into the pressing issue of promoting sustainable tourist behavior in vulnerable heritage villages that are under threat from mass tourism. By employing the Theory of Planned Behavior, we conducted a survey of 406 domestic tourists in Abyaneh, Iran, to evaluate the influence of attitudes, perceived behavioral control, and subjectiv...

Despite concerns over its sustainability, space tourism is an emerging luxury consumer service which is promoted to participants as providing a new connection to Earth and humanity. However, little research examines the potential connectivity between sustainability and space tourism, especially given the strong technological dimensions of space tou...

Living costs have been increasing at an unprecedented rate compared to average trends over the last decade due to increasing uncertainty from various global events, including the COVID-19 pandemic and geopolitical tensions. Previous research indicates that people prioritize essential consumption over leisure and tourism activities during high cost-...

Informed by political consumerism theory and employing a multi-case approach, this study examines the different factors influencing tourists' decisions to participate in or abstain from destination boycotts. Through an analysis of online narratives, the study identifies and discusses key manifestations of ethical dilemmas in tourists' boycott decis...

Gen Z's interest in ethical consumption, including tourism, is growing in response to pressing global challenges. However, there is limited research on the constraints tied to the ethical travel decisions of this young cohort of travelers. This qualitative study, grounded in the theory of constraints and ethical consumerism literature, addresses th...

Street food is a culinary attraction and cultural representation that includes a wide range of food and beverage options sold in public areas. However, despite growing interest in street food no clear and common definition exists. Based on a comprehensive literature review, this research examines the multifaceted dimensions of street food across si...

This study investigates how tourist presence influences word-of-mouth (WOM) and measures whether authenticity significantly mediates presence and WOM in the Augmented Reality (AR) museum tourism experience. The survey data was collected from the AR-presented Palace Museum in China. The study found that presence positively influences tourists' WOM,...

Climate change poses significant challenges to the tourism industry, making understanding the factors influencing businesses' adaptive responses crucial. This research investigates the complex interplay of social discourse, belief systems, perceived costs, risk perceptions, response efficacy, and self-efficacy in shaping tourism professionals' adap...

ChatGPT has gained increased attention as an artificial intelligence (AI)‐based tool in the field of tourism and hospitality education in recent years. This study investigates the impact of perceived ease of use, perceived usefulness and authenticity on student attitude and intention to use ChatGPT by incorporating the concept of authenticity into...

The rise of augmented reality (AR) technology offers potential opportunities for the tourism industry and academia. Drawing upon narrative transportation and presence theory, this paper investigates the relationship between vividness, narrative transportation, sense of presence, and visiting other AR destination. The empirical findings indicate tha...

Generation Z (Gen Z) is believed to be more socially and environmentally committed. While environmentally responsible behaviour is crucial to the success of sustainable tourism, little is known about Gen Z's specific environmental behaviours in tourism settings. In this research, the roles of Gen Z's consumption emotions and environmentally friendl...

The polar regions are increasingly at the center of attention as the hot spots of climate crisis as well as tourism development. The recent IPCC reports highlight several climate change risks for the rather carbon-intensive and weather-based/dependent polar tourism industry in the Arctic and the Antarctic. This study presents the scholarly state-of...

Space tourism is a growing industry sector that faces challenges of cost, risk, environmental impact, and sustainability. However, few studies address space tourism in an Asian culture, particularly in the context of artificial intelligence (AI), which is an increasingly significant topic both in the tourism sector and in society overall. To addres...

Despite growing interest in community-based ecotourism as a pathway to sustainable development, there is a critical lack of research on how localized configurations of marketing and policy factors shape ecolodge performance at the village level. This study addresses this gap by pioneering a comprehensive, contextually grounded analysis of the avail...

Dining plays a pivotal role in the travel experience, with numerous studies identifying the significant impacts of restaurant attributes on tourists’ destination experiences and their sense of place. The identified attributes include the origin of food produce, menu design, the physical and social servicescape, and restaurant reputation, all of whi...

Drawing on a wealth of knowledge and experience from leading tourism academics and journal editors, this practical How To guide offers clear-sighted advice on how to craft a high-quality paper in terms of contribution, positioning and submission. Accessible and comprehensive, it demystifies the process of getting published in the top tourism journa...

Since reusable launch vehicles have revolutionized access to space, space tourism has received enormous policy and research attention. However, such growth is occurring within a wider context of concerns over climate change, emissions, and space debris. Although the space industries have enormous environmental impacts, few studies have been underta...

Purpose This study explores the relationship between Tourism Systems and Smart Cities, aiming to identify what prevents public managers from including these systems in Smart City strategies. This separation neglects that increasing tourism attractiveness may also impact city resources, infrastructures and inhabitants. Design/methodology/approach T...

This study examines the impact of technological innovation on the green growth of tourism across four continents using the STIRPAT . Employing panel Granger causality tests, impulse response functions, and forecast error variance decomposition, the research reveals the bidirectional causal relationship between green growth and technological innovat...

Increasing tourist use of public transport is a potentially significant means of reducing greenhouse gas emissions. There are limited theoretically informed studies that focus domestic tourist use of public transport, particularly in an Asian cultural context (e.g., South Korea). To bridge the research gap, this study applies and tests an extended...

This study examines the influence of ChatGPT on tourist behavior using complexity theory. Factors such as media richness, anthropomorphism, trust in ChatGPT, and trust in online travel agencies are investigated to understand their effects on purchasing intentions and word-of-mouth, along with a moderator of sustainable-tourism action (practice). Re...

This study constructs a Sustainable Halal Tourism Composite Performance Index (SHTCPI) to evaluate the progress of the global halal tourism industry from a sustainable tourism perspective. To create the SHTCPI, this study uses four dimensions (environment, social, economic, and halal tourism) and 24 indicators covering the 2010 to 2020 period and 1...

Purpose This paper aims to provide an examination of the use of the concept of resilience and its use in service organisation, ecosystem-related literature and the wider social sciences. Design/methodology/approach This paper provides a critical review and commentary on the resilience literature in the social and business sciences and its relevanc...

This study explores the interplay between visitor engagement, authenticity, and destination image in shaping memorable tourism experiences (MTE) within the realm of domestic heritage tourism, as well as the potential moderating role of gender in these relationships. Data were collected in the historic city of Kashan, Iran through a self-administere...

While there's growing interest in gender and employment issues in tourism studies, a gap exists when examining the obstacles women face in career pursuits, especially in theocratic societies. Drawing on Risman's gender structure theory, this qualitative study investigates how Iranian women perceive the impact of gender power dynamics on their caree...

Purpose There is limited research on the behavior of different categories of space tourists as identified by different types of space tourism. To address this deficiency, the purpose of this study is to examine what factors make consumers participate in orbital and/or suborbital space tourism, along with three dimensions of motivation, constraint a...

This study examines wineries’ perceptions towards innovation within the context of wine tourism and sustainable winegrowing practices in New Zealand. In order to investigate and contextualize the current situation in New Zealand, the National Wineries’ Survey was revisited and extended to provide a longitudinal time series of data from the New Zeal...

The COVID-19 pandemic disrupted employment, education, and the vocational education and training (VET) sector across the worldwide economy. This study examines the impact of the pandemic on VET enrollment figures and employment outcomes for graduates in the travel and tourism industry in Australia using data from the Student Outcome Surveys conduct...

Finsterwalder, J., Chen, C., Hall, C.M., Prayag, G., & Tombs, A. (2023). Transformative places and the citizenship experience: a dynamic perspective of disasters, transitional servicescapes, and place attachment. Journal of Retailing and Consumer Services (forthcoming). A city can be regarded as a servicescape, serving its citizens by providing th...

Augmented reality (AR) is gaining attention as one of the methods for realizing metaverse experiences. Although previous studies identified authenticity and narrative transportation as positive predictors of tourist behaviors in AR tourism, few studies have explained why authenticity and narrative transportation can affect tourist behaviors in AR t...

This study regards a Child Play‐and‐Learn Area (CPLA) in a library as a third place and investigates its relationships with visitors through the concept of place attachment. To understand the influence of the CPLA, the study examined the relationships among visitors' place attachment, servicescape and behavioural intentions involving place scales....

Boycotting has long been acclaimed as an exemplary nonviolent tactic utilized in the pursuit of social justice. Guided by justice and political consumerism literature and using critical media discourse analysis, this study sought to investigate the portrayal of social justice in tourists' discourses surrounding travel boycott campaigns against Myan...

The purpose of this research is to examine the roles of benefits and awareness of AI, as well as the usefulness and knowledge of smart apps in shaping tourist public transport use in South Korea, considering senior and younger population segments and gender. This research utilizes a mixed-methods approach (partial least squares structural equation...

This review paper explores the acceptance of renewable energy (RE) installations and projects, focusing on the perspectives of local residents and tourists. While previous research has extensively examined community acceptance of RE, limited attention has been given to tourists' acceptance in tourist destinations. Despite extensive research, signif...

Space tourism is an industry with risks including health and safety, space debris, biological hazards, and sustainability concerns. However, there is limited research on the perceived risk of participation in space tourism, particularly regarding age and gender differences. An integrated research model was created and tested with four perceived ris...

Implementing appropriate policies is crucial for adapting the agricultural sector to climate change. However, adopting incorrect policies can exacerbate unsustainable development. Hence, this study investigated the unintended consequences of agritourism development policies as a climate change adaptation strategy in the villages of Shahrud, Iran. I...

Drawing substantially on epistemologies developed in the context of vulnerable populations and responding to calls for greater epistemic justice in marketing research, an intersectional framework involving positionality, partiality, reflexivity, and situated knowledges is proposed to reflect on undertaking market research with Muslim minority popul...

The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, clim...

This study examines the influence of the various attributes of smart tourism technologies (STTs) on tourists’ intentions to revisit locations and engage in word-of-mouth (WOM) activities regarding emerging and smart rural tourist destinations in Iran. A sample of 590 tourists who visited these destinations following the COVID-19 pandemic participat...

Fifty percent of emissions must be cut by 2030 and net zero emissions by 2050 to keep global warming below 1.5°C. Transport is a major component of tourism’s contribution to climate change. Therefore, encouraging tourists to use less energy intensive public transport is an important strategy in reducing tourism emissions. Despite the crucial role o...