Cokki Cokki

• Doctor of Management and Business
• Lecturer at Tarumanagara University

Customer satisfaction with service quality is determined by comparing their perceptions of the services received with their initial expectations. Based on the Ministry of Health's Community Satisfaction Index (IKM), the quality of service at RSUD Ciawi is still not meeting the minimum service standards that have been set. Suboptimal provision of he...

This study aims to examine how hospital image, perceived medical quality, and word of mouth affects patient revisit intention at the Internal Medicine unit at Ciawi Regional Hospital, Bogor Regency. The research employs a descriptive design with a cross-sectional approach, utilizing 19 indicators and a sample of 227 respondents. Data analysis is co...

The purpose of this study was to examine the impact of gacha addiction and good price on the intention to purchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze survey data collected from 208 Genshin Impact p...

This study aims to analyze the influence of attitudes toward human and virtual influencers on attitudes toward product placement and brands. The study employs a post-test experimental design without a control group, involving 287 participants: 136 participants are human, and 151 participants are virtual influencers. Data were collected through ques...

Teknologi saat ini berkembang pesat, khususnya di bidang teknologi informasi. Manusia telah terkena dampak dari keberadaan teknologi informasi, dan masyarakat kini dapat dengan cepat mendapatkan semua informasi yang mereka butuhkan secara online. Tujuan dari penelitian ini adalah untuk menguji pengaruh pengalaman produk, pengalaman pengiriman, dan...

The high level of psychological issues faced by young adults in Indonesia is a pressing problem that needs immediate attention, as it can impact an individual's life satisfaction. The strategy employed in this PKM (Student Creativity Program) is mindfulness practice using a keychain. The keychain, designed for a week-long mindfulness practice, is n...

Industri kecantikan saat ini sangat kompetitif dengan perkembangan sekitar 4,59% setiap tahunnya. Penelitian ini mengisi senjang pengetahuan pada penelitian sebelumnya dengan menggali lebih dalam tentang niat konsumen untuk membeli sebuah produk dan melengkapi penelitian-penelitian sebelumnya yang masih terbatas diteliti mengenai variabel keamanan...

Due to the coronavirus pandemic, electronic wallets have emerged as a preferred alternative to traditional payment methods, mitigating physical touch concerns. This research aims to investigate the effects of security, health, and other determinants on the intention of Generation X’s members living in Java Island, Indonesia, to adopt electronic wal...

This study aims to analyze the impact of service quality on inpatient and outpatient satisfaction at the Central Java Regional General Hospital. This study uses descriptive research methods with a cross-sectional approach. The sample size was 193, taken using convenience sampling technique, and then analyzed using PLS-SEM. The results showed that s...

Hospitals as places of health services must provide quality services so they are required to improve the quality of their services. These service efforts are carried out comprehensively and continuously. To achieve services that are in line with people's expectations, there are indicators of 5 dimensions of service that can be carried out, namely r...

TikTok sebagai platform media sosial yang berfokus pada video kini menghadirkan fitur TikTok Shop di dalam aplikasinya memungkinkan pengguna untuk aktif berbagi video sekaligus menjual dan membeli produk atau layanan melalui platform tersebut. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas layanan dan ulasan produk terhadap kepua...

Badan Penyelenggara Jaminan Sosial (BPJS) is a health institution established to manage quality and health insurance plans to help people at all levels of society meet their health needs. Currently there are many negative comments regarding service quality and different treatment between BPJS and Non BPJS users, thus BPJS users state that the servi...

This study aims to examine the influence of celebrity credibility and social media marketing on the purchase intention of Pocari Sweat, with brand credibility as a mediator. The research employs a survey method with an online questionnaire as the data collection tool, and the sample consists of 484 Pocari Sweat consumers in Indonesia selected using...

In the dynamic landscape of mobile marketing, understanding the intricate factors that drive in-app purchase decisions is pivotal for crafting effective strategies. The sale of virtual objects has become a key driver of revenue in the mobile gaming industry. This study focuses on the Malaysian Gen-Y mobile gamers, exploring the key drivers influenc...

This research was conducted to analyze online customer experience (OCE) whether information quality, website credibility, customer support, and web personalization affect client buying intentions and customer trust in the context of B2B relationships and carry out a comparative analysis of 3 websites that are the object of research in the human res...

This study aims to examine the effect of customer-perceived value and electronic service quality on customer satisfaction and customer loyalty. Then test customer satisfaction as a mediation between customer perceived value and electronic service quality on Shopee customer loyalty in Jakarta. This study used 350 samples selected by using the conven...

This study aims to examine the factor influencing customer loyalty directly or indirectly toward customer loyalty through customer satisfaction as a mediating variable. This study's sample size was 200 Mixue ice cream and tea shop customers in Jakarta. The data collection method used in this study is convenience sampling by distributing online ques...

Research in developing countries is still limited, especially regarding product placement in Korean music. This study aims to determine the effect of brand prominence and music involvement on brand recall. This study used the pre-test and post-test experimental method. The Korean music video, namely "It G Ma", was presented to 55 students. The resu...

Research in developing countries is still limited, especially regarding product placement in Korean music. This study aims to determine the effect of brand prominence and music involvement on brand recall. This study used the pre-test and post-test experimental method. The Korean music video, namely "It G Ma", was presented to 55 students. The resu...

Dear Butter is a croffle franchise business that was founded during the covid-19 pandemic and is one of the croffle franchise businesses that is booming rapidly during the covid-19 pandemic. This study aims to examine the effect of product quality, taste, price perception, and packaging on customer satisfaction and customer loyalty. This study used...

Seeing the development of economic transaction patterns that are starting to change due to the pandemic, BCA has taken adaptive steps to focus on digital transactions. BCA launched a digital application called Blu by BCA Digital. Even though it is launched by BCA Group (PT Bank Digital BCA), Blu by BCA Digital also has challenges because there are...

Berdasarkan data Riset Kesehatan Dasar atau Riskesdas yang dilaksanakan oleh Kementrian Kesehatan Republik Indonesia pada tahun 2018, diketahui bahwa angka obesitas di Indonesia meningkat pada setiap tahunnya. Untuk mengatasi obesitas, banyak alternatif solusi yang tersedia, namun demikian, ada suatu metode tanpa resiko yang juga dapat menjadi pili...

Product placement literature has two gaps, namely research in developing countries including Indonesia and song as media placement. This study aims to fill this gap by testing the effectiveness of product placement in Indonesian rap songs on three aspects of consumer behaviour. The research design used pretest and post-test experiments without a co...

This research was conducted to analyze whether perceived price, service quality, reputation, sharia compliance, and involuntary switching affect customer switching behavior in the Indonesian banking industry, especially customers domiciled in Jabodetabek. This study used 302 samples selected using the convenience sampling technique and analyzed usi...

This study determined the influence of product knowledge and perceived value on organic personal care purchase intention. Examined the attitude towards purchase intention as the mediator of product knowledge and perceived value towards purchase intention also perceived behavioral control as a moderator between attitude towards purchase intention an...

Penelitian ini menguji pengaruh aktivitas pemasaran media sosial terhadap niat beli melalui percakapan elektronik dan kesadaran merek. Sampel dari penelitian ini adalah 250 pengikut akun TikTok Scarlett Whitening yang dipilih dengan metode sampel kenyamanan. Data dikumpulkan melalui kuesioner daring dan dianalisis dengan PLS-SEM. Hasil penelitian i...

This study aims to measure the role of packaging, price perception, brand image, and perceived quality to predict the purchase intention of power tools products. Data collection was carried out using a questionnaire instrument. The sample selection technique used is purposive sampling. Respondents were 160 power tools consumers in the province of D...

This study aims to test the effect of social media marketing activities and brand ambassadors on brand awareness. The sample used was 245 undergraduate students who were selected using convenience sampling. Data were taken using a questionnaire and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this study...

This study aims to examine whether brand image, product involvement, and brand awareness affect the purchase intention of consumers of bottled water in the Crystalline brand in Jakarta. This study surveyed with random sampling from 279 respondents in Jakarta. Data was taken using a questionnaire. Data were analyzed using Partial Least Square-Struct...

Tujuan dari penelitian ini adalah untuk menguji pengaruh kemenarikan avatar, dan kustomisasi avatar terhadap loyalitas pemain, serta menguji identifikasi avatar sebagai mediasi antara kemenarikan avatar, dan kustomisasi avatar dengan aliran, dan juga menguji aliran sebagai mediasi antara identifikasi avatar dengan loyalitas pemain. Sampel yang digu...

Tujuan dari penelitian ini adalah untuk menguji pengaruh religiusitas terhadap niat pembelian melalui gaya hidup dan sikap. Sampel dari penelitian ini melibatkan 150 responden wanita yang menggunakan produk Wardah di Jakarta, yang dipilih dengan menggunakan convenience sampling. Data diambil dengan menggunakan kuesioner secara online dan diolah men...

The purpose of this study was to examine the effect of the service landscape on customer loyalty, through place attachment and customer satisfaction. The population of this research is 119 coffee shop customers in Dharmasraya, West Sumatra. Convenience sampling method was used to distribute questionnaires online, then processed using Partial Least...

The purpose of this study was to examine the effect of website quality on customer loyalty, directly and indirectly through trust and customer satisfaction. The population of this study was 140 Tokopedia website customers in Jakarta. The data collection technique used is convenience sampling by distributing online questionnaires. Data analysis used...

The purpose of this study was to examine the effect of Playfulness, price, reward on mobile game loyalty and in-app purchase intention and to test mobile game loyalty as a mediation between playfulness, price, reward and in-app purchase intention. The population of this research is 150 Clash of Clans players in Jakarta. Convenience sampling method...

The current study proposes to search the relationship between work overload, burnout, and job satisfaction for lecturers. The questionnaires were distributed among 69 lecturers at the faculty of economics and business using convenience sampling. Data were processed using Partial Least Square-Structural Equation Modelling (PLS-SEM). The finding indi...

The purpose of this study is to test the effect of service quality, price perception, and trust directly on customer loyalty or indirectly through customer satisfaction. The population of this study was 100 Pertamina gas station customers in Jakarta. The data collection technique used is convenience sampling by distributing online questionnaires. D...

The purpose of the study is to test whether the hedonic pleasure can affect customer engagement with brand trust and brand love as mediation. The population of this research is Oppo’s smartphone users who residen in West Jakarta, of the entire population researchers only use 100 people in the sample chosen using convinience sampling methods, by han...

The purpose of this paper is to examine relevant practices, potentials, and opportunities of tourism industry at Kulon Progo District. Tourism is expected to be a supporter of sustainable economic growth so that various regions will compete to develop local destination and maintain local wisdom. The number of foreign and domestic tourist arrivals t...

The goal of this study was to assess the advantages of rural tourism development at Kulon Progo County based on 800 visitors who were observed about their perception of strength, weakness, opportunity, and threat on eight rural destinations. Respondent consists of tourist, local residents, and destination providers. SWOT and QSPM analysis were used...

Currently the number of smartphone users has increased over time, where the iPhone is one of Apple's most popular devices. The purpose of this study was to examine whether aesthetics, brand attitude, and perceived price were positive predictors of iPhone purchase intention at Tarumanagara University Faculty of Economics and Business students. This...

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner...

This study examines the effect of brand equity on Starbucks’ coffee taste preference. The design of this research is experiment. The sampling technique used convenience sampling. Participants are 53 undergraduate students of Faculty of Economics of Tarumanagara University in Jakarta. The treatment used is 50 mililiters Starbucks’ coffee. Data were...

This study aims to determine the characteristics of Indonesian brand product placement, viewers’ attitude, and the form of viewers’ attitude towards web series on Youtube website. Data were taken from 16 brands covering 94 episodes in 21 web series. Data were analyzed by frequency distribution and content analysis. The results showed that the chara...

This study examines the effect of attitude toward the actor on attitude toward the brand through attitudes toward the product placement and attitude toward the film. The design of this research is experiment. The sampling technique using convenience sampling. Participants are 30 students of Faculty of Economics of Tarumanagara University in Jakarta...

Penelitian ini bertujuan untuk mengembangkan ukuran preferensi rasa kopi pada konsumen kopi di Indonesia. Penelitian ini menggunakan desain eksperimen pasca tes tanpa kelompok kontrol. Teknik pemilihan sampel yang digunakan adalah convenience sampling. Partisipan adalah 42 mahasiswa Fakultas Ekonomi Universitas Tarumanagara di Jakarta. Perlakuan ya...

ABSTRAK Kebun Teh Nglinggo merupakan salah satu dari destinasi Wisata Menoreh di Kabupaten Kulonprogo Yogyakarta. Tujuan dari studi ini yaitu untuk memastikan praktek pengelolaan dan pengembangan destinasi Kebun Teh Nglinggo sesuai dengan konsep eco-wisata bukan sekedar branding eco-wisata. Pada studi ini, peneliti melakukan pemetaan potensi Kebun...

Penelitian ini bertujuan untuk meneliti pengaruh kebutuhan akan tubuh, ketidakstabilan emosi dan kesesuaian terhadap respon rasa takut. Desain penelitian ini adalah eksperimen hanya pasca-tes tanpa kelompok kontrol. Partisipan adalah 80 mahasiswa Fakultas Ekonomi Universitas Tarumanagara di Jakarta. Perlakuan yang digunakan adalah iklan keselamatan...

This study examined the influence of argument quality and peripheral signals on batik advertising to batik consumers' attitude moderated by their involvement with batik. As a sample, 168 undergraduate students were chosen as participants and given the same batik ads treatment, 84 participants were selected from 168 participants and divided into 2 g...