Codruta Adina Baltescu

Codruta Adina Baltescu
Universitatea Transilvania Brasov | unitbv · Department of Marketing, Tourism and International Relations

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32
Publications
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143
Citations

Publications

Publications (32)
Article
It is widely recognized that the tourism and travel industry was among the most affected by the COVID-19 pandemic. Even in this context, the tourism sector has proven its strength to recover and adapt to the new tourist perceptions and behaviours, which have led to changes in travel patterns, resulting new travel trends. There is concern in the sci...
Conference Paper
Transilvania University of Brașov, Brașov, Romania.
Conference Paper
Full-text available
It is widely recognized that the tourism and travel industry was among the most affected by the COVID-19 pandemic. Even in this context, the tourism sector has proven its strength to recover and adapt to the new tourist perceptions and behaviours, which have led to changes in travel patterns, resulting new travel trends. There is concern in the sci...
Article
Full-text available
Sustainable development is a constant and a necessity of daily life in the restaurant industry. The restaurant industry has high consumptions of energy, water, detergents, and consumables, together with tremendous food waste. The COVID-19 pandemic highlighted many acute sustainable development problems. In this context, this article analyzes the pr...
Article
Full-text available
Tourism products have sustainable characteristics as far as they target both ecological and social aspects. The recent COVID-19 virus has generated major changes in economic activities and in our daily life. Tourism is among the most affected economic sectors, the tourism activities registering a worrying decline. The World Health Organization and...
Article
Full-text available
The practice of eating-out in a restaurant is a phenomenon marked by expansion. The unprecedented development of travel for tourism purposes, both in Romania and abroad, exerts significant pressures on restaurant's management decisions. The online word-of-mouth communication becomes essential in the restaurant industry. The process of selecting a r...
Article
Full-text available
The aim of this paper is to analyse the effects of the COVID-19 pandemic on leveraging technology to generate new opportunities for travel companies. Tourism is one of the sectors most affected by the Covid-19 pandemic, companies in this sector have never faced such a dramatic situation and their challenge has been to survive and find new ways to g...
Article
Full-text available
Digitisation is a constant of contemporary life. The generation most accustomed to using online resources and electronic devices is that of Millennials.Considered a rebel generation, Millennials have strong believes and values, are deeply connected to their peers and to the world, and also, important users of electronic devices and online sources f...
Article
Full-text available
The COVID-19 pandemic, the blocking of activity by the government and the restrictions imposed in Romania had detrimental effects on the activity of restaurants, imposing their adaptation to new situations and generating creative innovations that caused changes in the way restaurants deliver food to consumers through food order & delivery platforms...
Article
Full-text available
The paper analyzes the impact of some decisional factors that shape telework in Romanian enterprises. These factors give us an image at macro and micro levels on the influences and changes that manifest themselves on the behavior of Romanian managers who, during the COVID-19 pandemic, were forced to resort to the organization of telework. The resul...
Article
Full-text available
"Sustainable development is a key managerial concept for the management decisions of any company or organization. For the tourism industry, the need to assess sustainable development is all the greater, as tourism is inextricably linked to people and places.This article highlights the importance of responsible practices of tourism companies and emp...
Article
Full-text available
The tourism industry is largely dependent on preserving the environment, focusing attention on local and authentic resources, and also on the contribution to the development of local communities. Such results depend, to a large extent, on tourism stakeholders, and tourism intermediaries play an important role in this attempt. The article presents a...
Conference Paper
Full-text available
The main purpose of this paper is to establish the Brasov tourist destination profile, in the context of sustainable development. The paper takes into account the European Tourism Indicators System (ETIS) which provides a guide for using indicators that involves the following steps: Raising Awareness, Creating a Destination Profile, Forming a Stake...
Conference Paper
ABSTRACT The development of a tourist destination generates many influences on residents, both positive and negative. The main purpose of this paper is to identify the most significant aspects regarding the impact exerted by the tourism development in the destination Brasov County on the residents. In order to achieve this goal a qualitative marke...
Article
Full-text available
The article aims to identify the degree to which tourism managers who work in Romania in the area of the Carpathian Mountains have implemented sustainable development practices. It also assesses the quantification of their availability to be informed and to apply voluntary tools of sustainable development. Qualitative research based on the method o...
Article
Full-text available
On the fashion products market, the design and aesthetics elements are an important factor in the buyers' decision process. The present article highlights the influences of these elements on the fashion market from Romania. In this respect, a quantitative market research was conducted on a sample of 496 female subjects, having the identification of...
Article
Full-text available
This article aims to quantify the degree in which Romanian students' rights and interests are protected. The authors have conducted a comparative analysis of a descriptive type of five representative university centres in Romania, followed by a quantitative research among students within these centres. Through an exploratory empirical research of a...
Article
Full-text available
The increased number of road accidents, leading to deaths and serious injuries is a social problem facing most of the world countries, which can affect the sustainable development of a society. This has economic implications, because it impacts the increase of expenditure on hospitalization and the recovery costs of those injured. The current artic...
Article
Full-text available
The experience of many countries with a well-educated workforce highlights the important role of vocational counselling services for advantageous youth professional orientation. Researchers manifest in their turn, a growing interest to study the role of vocational counselling, from the perspective of increasing the efficiency of investment in educa...
Article
In time, a change of focus has been observed - from the general interest tourism, in which the tourist's main interest in the decision making process is selecting a destination, to a specific interest tourism, in which the main criterion in selecting a destination is a particular interest related to his/her desired experiences and activities. The p...
Article
Full-text available
Geographical regions, according to some authors, are defined and delimited by criteria that vary from one geographical school to another. These criteria may be: scenic, functional, political-administrative, mental etc. (processed after Cocean cited in Neguţ, 2011, p. 157). They also can be combined according to the objectives/strategies that are el...
Article
Full-text available
Although nowadays there are many controversies regarding the three regionalization dimensions (the positive-scientific regionalization, the symbolic- informal regionalization and the normativeformal regionalization) in terms of the modification of the third, due to the norms and principles of the accedence to the European Union and due to the acces...
Article
Full-text available
Nowadays, tourism destinations are increasingly determined to convey an unique and competitive identity within the consumer’s mind. Despite the fact that a growing attention has been paid to the destination brand, in practice there is an inconsistency and sometimes an inexplicable lack of empirical academic studies, thus in some countries (without...
Article
Full-text available
In a world where, lately, on one hand, more destinations can be “replaced” one for the other and the tourists’ desire to find a mean of expressing their own identities (Morgan, Pritchard, 2004, pp. 50-80) is more and more evident, and, on the other hand, the image is gradually replacing the identity, leads to the fact that the authenticity of every...
Article
Full-text available
Within a tourism industry characterized mainly by massive competition and similar offers, choosing a certain product significantly depends on the comfort degree and the existing facilities, on the quality and range of proposed services, on the time and distance to be covered, on safety, cleanliness, quietness and loyalty offers, all these represent...
Article
Full-text available
SMEs play an important role in fostering variety, self-fulfillment, and independence in society as well as essentially contributing to social and local integration. Because the tourism sector, especially the hospitality industry, in Europe is dominated by
Article
Brands are at the heart of marketing and business strategy. If a company's offer is perceived to be the same as those of the competitors, then consumers will be indifferent and will choose the cheapest or most accessible. The purpose of marketing is to create a preference for the company's brand. If customers perceive one brand as superior, they wi...
Article
Within a tourism industry characterized mainly by massive competition and similar offers, choosing a certain product significantly depends on the comfort degree and the existing facilities, on the quality and range of proposed services, on the time and distance to be covered, on safety, cleanliness, quietness and loyalty offers, all these represent...
Article
Full-text available
Between the economic-social developments that combine harmoniously the tourism in Barsei Plain there is a relationship of correspondence and reciprocity. The statement is based on the double implication that appears as a circuit, in the sense that the activities Specific to the tourism by their complexity contributes to the ensemble development of...

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Project (1)
Project
Destination Intelligent Management for Sustainable Tourism - un proiect prin care se urmărește crearea unei soluții de Business Intelligence care să contribuie la managementul durabil al destinațiilor turistice