Clecio Araujo- Doctor of Business Administration
- Professor (Associate) at Pontifical Catholic University of Rio Grande do Sul
Clecio Araujo
- Doctor of Business Administration
- Professor (Associate) at Pontifical Catholic University of Rio Grande do Sul
Marketing Professor
About
66
Publications
25,174
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Introduction
Doctor in Business Administration at PUCRS / UCS - Brazil (2018), CAPES / PDSE fellow. Visiting Ph.D. Student at Terry College - the University of Georgia - USA (2017). Master in Business and Management at PUCRS (2014). Received from Emerald Publishing Group the "Winner at Awards for Excellence - 2017" and "Highly Commended Award - 2012".
Current institution
Additional affiliations
September 2023 - December 2023
August 2020 - July 2021
March 2017 - August 2017
Education
February 2014 - January 2018
Field of study
- Cognitive Psycology and Consumer Behavior
January 2012 - March 2014
Publications
Publications (66)
Consumers do not always act in accordance with their environmental concerns and intentions.
Researchers have posited that Perceived Consumer Effectiveness (PCE), or the belief that one’s behaviors are efficacious in ameliorating environmental impact, is a more appropriate explanatory variable. Yet, there have been contrasting results regarding the...
We propose that entrepreneurial alertness plays a critical role in translating creativity into positive entrepreneurial outcomes. We conducted a multilevel meta-analysis, and our findings suggest that entrepreneurial alertness channels creativity toward more promising opportunities, innovation, and firm performance. By integrating Schumpeterian and...
Contributing to ongoing conversations about the central role of
creativity in entrepreneurship, we propose that creativity leads to
positive entrepreneurial outcomes through a crucial mediating
mechanism: entrepreneurial alertness. We conducted a multilevel
meta-analysis of 92 published studies with 209 effect sizes
extracted and a cumulative sampl...
Purpose
Environmental disasters have caused various human, ecological, and economic damage worldwide. To reduce the potential damage and save lives in the short term, the volunteers are involved in support in disaster situations. Given this scenario, studies on volunteers who work in disaster contexts in Brazil proved to be an interesting and neces...
RESUMO Este estudo investiga a interação em serviços entre estudantes universitários e funcionários, explorando seu impacto na identificação do estudante com a universidade e o boca a boca positivo resultante dessa identificação. Utilizando teorias de identidade social, impacto social e a perspectiva de cadeia serviço-lucro, a pesquisa analisa como...
As instituições de ensino superior (IES) estão desenvolvendo práticas de sustentabilidade como parte das suas intervenções. Contudo, poucos estudos investigaram como as ações de sustentabilidade nas IES afetam o comportamento de compra pró-ambiental e verde dos estudantes universitários. Para tanto, este estudo utilizou uma abordagem empírica usand...
Previous literature uses first‐order meta‐analyses to overcome the divergent theories about customer relational benefit, which produced mixed results in terms of the associations found. Originally conceptualised as unidimensional, customer relational benefit is an integrative multidimensional concept that includes trust, commitment, loyalty, satisf...
The importance of Knowledge sharing (KS) within organizations is well recognized. Despite efforts by firms to facilitate KS, employees are sometimes unwilling to share their knowledge. Inefficient KS can lead to reduced productivity and innovation and increased employee frustration. Knowledge hiding (KHi) occurs when someone withholds knowledge whe...
Purpose
The purpose of this paper is to present a model that connects predictors of customer satisfaction considering Service Domain-Logic assumption and convenience and quality of service as sources that were identified as relevant aspects for customer satisfaction related to financial services.
Design/methodology/approach
Survey of a sample of s...
Entrepreneurial alertness (EA) has attracted increasing attention in scholarly work, and a multitude of empirical studies have examined the antecedents and outcomes of entrepreneurial alertness. Although there is consistent evidence for significant associations, ambiguities exist concerning the directions and magnitude of the relationships. The pur...
O marketing verde é percebido como o compromisso de uma empresa ou organização com o desenvolvimento de bens e serviços seguros e ecologicamente corretos. Nesse sentido, o propósito deste artigo é analisar as pesquisas sobre práticas de marketing sustentável no varejo na base Web of Science. Para tanto, realizou-se uma revisão sistemática da litera...
Objetivo: O presente estudo tem como objetivo analisar o papel mediador do comportamento pró-ambiental entre a relação da percepção de eficácia do consumidor e bem-estar subjetivo. Metodologia: O estudo emprega um modelo de mediação construído através da técnica CB-SEM bootstrap, em uma amostra de 218 consumidores. A construção das hipóteses utiliz...
Customer–company identification (CCI) has been highlighted as an important mechanism that explains the relationship between corporate social responsibility (CSR) and customer outcomes such as customer loyalty and word-of-mouth (WOM). However, findings on when and how this mechanism works are mixed. To uncover the viability and strength of CSR’s ind...
Goal: The main objective of this study was to understand the food consumption behavior of children aged 8 to 12 years old in a northwestern municipality of Rio Grande do Sul State using an adapted ZMET. Method: This is a qualitative descriptive study conducted through a field study. An adaptation of the Zaltman Metaphor Elicitation Technique (ZMET)...
Purpose: The present study investigates the role of body dissatisfaction in mediating the relationship between physical appearance concern and the use of slimming products. Design/methodology/approach: It employs a mediation model built using the PLS-SEM technique among a sample of 835 adult women. Findings: The results show body dissatisfaction pa...
O Encontro Adacêmico Muzenza (EncaMUZENZA) nasceu a partir da percepção de uma grande quantidade de praticantes e professores de capoeira do Grupo Muzenza que estavam inseridos no universo acadêmico (estudantes de graduação e/ou pós-graduação, professores e/ou profissionais, pós-graduados especialistas/mestrados/doutorados e professores do ensino s...
The purpose of this paper is to present a model that connects predictors of customer satisfaction considering Service Domain-Logic assumption and convenience and quality of service as sources that were identified as relevant aspects for customer satisfaction related to financial services. Based on a field survey of a sample of six hundred and eight...
Objetivo: Este artigo busca analisar a relação entre o estilo de vida dos consumidores e a gestão da experiência do consumidor.Método: Optou-se por uma abordagem multimétodo de pesquisa, através de um estudo de caso da marca Gang. A pesquisa foi composta por uma etapa qualitativa, onde foram realizadas entrevistas em profundidade, observação direta...
The interaction between dysfunctional customers and other customers can cause the domino effect (i.e., the dissemination of a dysfunctional client’s behavior to other nearby clients). However, it is not understood if this effect will manifest under certain levels of damage to the company. This study thus aims to verify if the amount of damage from...
Technological advances have increased the ease with which consumers can avoid traditional advertising messages. Brands have thus sought alternative ways to communicate with their consumers (Lee and Faber 2007). Product placement in mass media programming is one of the alternative methods adopted by brands, and it has maintained its import both to p...
Purpose
This paper aims to analyze how judgment bias (optimism vs pessimism) and temporal distance influence self-control decisions. This research also analyzes the mediating role of perceived control on judgment bias and temporal distance.
Design/methodology/approach
Three studies (one laboratory and two online experiments) analyze how judgment...
Purpose – The purpose of this paper is to propose a framework to distinguish between various types of antecedents and consequences of impulse buying. The authors tested it using a meta-analytical approach.
Design/methodology/approach – The authors examined 12 databases and analyzed 178 relationships in 100 articles. For the quantitative data analys...
Purpose – To evaluate how different consumer profiles react to the adoption of new technologies through the replication and validation of the TAP scale in Brazil.
Design/methodology/approach – We designed a descriptive study of a quantitative nature applied through a survey. Exploratory and confirmatory factorial analysis procedures were performed...
Purpose
Hedonic and utilitarian shopping values have been researched since the mid-1980s in the fields of marketing, retail and specially on consumer behaviour. A number of studies have found evidence of their effects on satisfaction, buying intention and loyalty, but others have found no such effects or negative results. The purpose of this study...
Purpose – Materialism has been gaining ground in the academic field, especially from the 1980s on, given the relevance of understanding sentiments connected to possessing and acquiring goods. Thus, this meta-analysis was carried out to assess the antecedents and consequents of materialism.
Design/methodology/approach – Based on a systematic review...
The Unconscious Thought Theory (UTT), a theory about human thought, is able to bring a new perspective for the marketing field. Marketing researches appropriate from the conscious thought, which represents only 5% of our brain capacity. By the time UTT starts to be incorporated as a new lens for a wide range of marketing topics, the outcomes may br...
The Unconscious Thought Theory (UTT), a theory about human thought, is able to bring a new perspective for the marketing field. Marketing researches appropriate from the conscious thought, which represents only 5% of our brain capacity. By the time UTT starts to be incorporated as a new lens for a wide range of marketing topics, the outcomes may br...
Learning oriented organizations possess unique characteristics that allow them to be ahead of competitors and achieve competitive advantage. These firms are able to gather, process and use cutting-edge information and knowledge that take them to a higher baseline, developing compe-tences able to transform members 'mindsets, foresee and adapt itself...
Investigações anteriores têm demonstrado o uso eficaz das promoções de vendas como uma ferramenta de marketing. Para tanto, comerciantes e varejistas precisam estar atentos ao tipo de promoção mais adequado e à forma mais eficaz de utilizá-lo, considerando o atual mercado competitivo. Com base nesse pressuposto, surge o conceito de “orientação de c...
This reflection aims to contribute to this debate on the importance of meta-analytical studies, introduce a look
on the replication and generalization relationships, constructs and theories, from the perspective of the meta-analytical studies. Since the evidence generalizable may assist marketing to be seen as science.
Esta reflexão visa contribui...
Purpose
The purpose of this paper is to present a systematic framework with a meta-analytical approach to distinguish various types of antecedents and consequences of satisfaction in the banking sector.
Design/methodology/approach
The authors conducted searches in 13 databases and analysed 811 relationships in 210 articles. For the quantitative da...
O presente artigo propõe uma meta-análise dos antecedentes e dos consequentes do comportamento materialista entre crianças e adolescentes. Foram identificados 42 estudos científicos localizados em cinco bases de dados, os quais geraram 53 effect sizes, envolvendo uma amostra acumulada de 9.283 crianças e adolescentes. Foi proposto um modelo teórico...
O presente trabalho tem como objetivo refletir sobre co-criação, a partir da aplicação das premissas fundamentais da Lógica Dominante do Serviço, no contexto de smart city. A aplicação dessas premissas fundamentais ajuda a compreender de que forma os gestores de smart cities podem adicionar a participação do cidadão no desenvolvimento de novos serv...
As campanhas promocionais podem ser divididas em monetárias e não monetárias. Estas podem agir como moderadoras na intenção de compra. Nesse contexto, o presente estudo tem o objetivo de analisar os efeitos moderadores do tipo de promoção nas relações entre consumo conspícuo e percepção de marca na intenção de compra de um produto em oferta. Para i...
O consumo de remédios sem prescrição médica, over-the-counter (OTC), tem aumentado em vendas no varejo farmacêutico do Brasil. Devido a esse crescimento, o presente artigo procurou analisar este fenômeno através dos estudos de influência interpessoal existente no marketing. Assim sendo, teve-se como objetivo identificar os principais fatores que to...
The specific domain of a product and the perception of innovation are topics that aroused interest in research in the last twenty years, especially after the development of the domain-specific innovativeness (DSI) construct. This paper conducted a meta-analysis to assess the consequents of the DSI. To this end, a total of 276 works were identified...
Purpose
In specifically examining uses of freemium applications for children, this study aims to investigate the effects on user well-being after the experiential value by examining the influence of experiential value in terms of domain-specific innovativeness; the impact of domain-specific innovativeness in terms of child well-being; the moderatin...
RESUMO O presente artigo tem como objetivo analisar se um cenário de presentear, dentro de uma distância temporal, pode ser influenciado pela frustração de um objetivo não alcançado. A partir de um plano experimental, foi verificando a indulgência com os outros e consigo ao presentear no natal (Estudo 1), a influência das frustrações própria (Estud...
O presente artigo tem como objetivo analisar se um cenário de presentear, dentro de uma distância temporal, pode ser influenciado pela frustração de um objetivo não alcançado. A partir de um plano experimental, foi verificando a indulgência com os outros e consigo ao presentear no natal (Estudo 1), a influência das frustrações própria (Estudo 2) e...
The authors conducted a meta-analysis aggregating empirical findings on satisfaction in the tourism and hospitality literature. This article features this meta-analysis (k of conditions = 125; o of conditions = 292, and N = 82,913) of empirical studies and aims to identify the related dimensions of satisfaction in tourism and hospitality by evaluat...
Higher education has a key role in creating change and addressing issues of fundamental interest for human beings, such as inequality and social justice, globalization and development, environmental protection and sustainability (Tormey, Liddy, Maguire, & McCloat, 2008). Recently, some Higher Education Institutions (HEIs) have developed action and...
Economic growth in Latin America is reflected also in auto market. On the contrary of established markets, car manufactures are attracted by the consumers’ disposition in buying a new car. Auto market grows around 10 % per year, pushed specially by Brazilian market increase. Brazil represents 68 % of the Latin America auto market (Powers 2012). The...
Objective:
This paper aims to assess the moderating effects of the type of sales promotion on the relationship between perceived value, attractiveness and purchase intention.
Design/methodology/approach:
An experiment was carried out with 1161 respondents. We examined the direct relationship of perceived value (utility and hedonic) with the format...
No presente artigo teve-se como objetivo analisar as influências dos constructos de primeira e segunda ordem da escala Ecologically Conscious Consumer Behavior (ECCB) no consumo consciente de cosméticos. Para alcançar esse objetivo, foi realizada uma survey com 554 consumidores de três marcas de cosméticos na grande Porto Alegre. Os resultados apon...
O consumo de remédios sem prescrição médica, over-the-counter (OTC), tem aumentado em vendas no varejo farmacêutico do Brasil. Devido a esse crescimento, o presente artigo procurou analisar este fenômeno através dos estudos de influência interpessoal existente no marketing. Assim sendo, teve-se como objetivo identificar os principais fatores que to...
In the present paper, customer citizenship behavior (CCB) is assessed as a manifestation of value co-creation in the costumer-organization relations. Considering the extant marketing literature proposition that postulates that value co-creation, in the long run, is translated to the organization into customer purchase and repurchase behavior, as ex...
Os estudos de intenção de compra tem crescido na área do marketing, principalmente aqueles que tentam associá-los a lealdade e a imagem da marca. Dentro deste contexto, o presente artigo procurou analisar os antecedentes da intenção de compra de produtos esportivos de clubes de futebol, por seus respectivos torcedores. Para isto, foi elaborado um m...
Resumo: Pesquisas anteriores mostram que o autocontrole é influenciado pela distância temporal. Esta pesquisa estende esses achados e propõe que a distância temporal projetada em uma ação de autocontrole é influenciada através de vieses otimistas ou pessimistas. Os resultados de três experimentos indicam que vieses de otimismo (vs. pessimismo) infl...
O presente artigo tem como objetivo avaliar o efeito moderador da originalidade/pirataria na relação funcional das dimensões da brand equity na intenção de compra de camisetas. Para isso, aplicou-se questionários a trezentos torcedores. Estes foram expostos a situações de consumo de camiseta original e não oficial. Logo após, os dados foram analisa...
É crescente o interesse de pesquisadores e de gestores pela compreensão dos fenômenos
vinculados a como outros consumidores afetam a experiência de consumo. Entretanto, ainda é recente a formulação de instrumentos para a mensuração desses efeitos no ambiente de entrega de serviço. Neste artigo, foi conduzida a adaptação e validação de um dos mais r...
Persuasion can be understood as an active effort to change attitudes. Within this context, this paper analyzes the influence of persuasion in the hedonic and utilitarian values within a materialist view of consumption. To this end, an survey was conducted with Brazilian mothers and daughters who frequented shopping centers. The initial results show...
Satisfaction studies have become crucial to improve the relationship between guests and hotels. With that in mind, this study analyzes the functional relations interfering in customer satisfaction in the hotel sector, based on the analysis of two elements: consumer background, related to previous experience and expectation; and consumer experience,...
As práticas ambientais vêm se tornando estratégias consolidadas em diversas Instituições de Ensino Superior (ies). No entanto, não se tem, ainda, na literatura administrativa, uma noção clara de quanto essas práticas influenciam os estudantes de administração a serem mais conscientes no que tange à sustentabilidade. Dentrodeste contexto, o presente...
Purpose
The paper's aim is to analyze the functional relationships between factors related to the prescription of medical drugs in Brazil.
Design/methodology/approach
A survey was conducted among 232 medical doctors in Brazil. Data were collected using a structured questionnaire. Five hypotheses on the factors impacting drug prescription were prop...
Os estudos do processo de integração produtiva entre países tiveram um aumento considerável na década de setenta. Estes estudos foram analisados por diferentes abordagens, entre elas: as estratégias de global sourcing e os recentes estudos em integração produtiva. Com base nestas abordagens, o presente artigo teve como objetivo distinguir e analisa...
Studies of the process of productive integration between countries have increased considerably in recent decades. This fact led to various theoretical approaches to study this phenomenon. To better understand this phenomenon, this article aims to distinguish the factors that influence the strategies of global sourcing and production integration pol...
QUADRO INSTITUCIONAL E INTERNACIONALIZAÇÃO: UM ESTUDO DE CASO DA BRASIL SUL FITNESS NO MERCADO ARGENTINO RESUMO Pesquisas em temas internacionais têm ganhado significativa relevância em estudos acadêmicos. Desde o fim do século passado, o Brasil vem passando por um processo de prospecção de novos mercados, o que permite a empresas brasileiras busca...
QUADRO INSTITUCIONAL E INTERNACIONALIZAÇÃO: UM ESTUDO DE CASO DA BRASIL SUL FITNESS NO MERCADO ARGENTINO RESUMO Pesquisas em temas internacionais têm ganhado significativa relevância em estudos acadêmicos. Desde o fim do século passado, o Brasil vem passando por um processo de prospecção de novos mercados, o que permite a empresas brasileiras busca...
