Claudia Pezoa

Claudia Pezoa
Universidad Católica del Norte (Chile) · Department of Administration

Doctor of Business Administration

About

11
Publications
1,226
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
18
Citations
Introduction
Claudia received a Ph.D. degree in Business Administration and Management from the Universitat Rovira i Virgili (Spain), 2010. Since 2015, she has been an assistant professor at the Department of Administration at Católica del Norte University, Chile. Also, she is the author of several articles, being one of them published in the international journal Resources Policy. Her research interests include areas of management, engagement, innovation, territorial sector agglomerations, and proximity.

Publications

Publications (11)
Article
Full-text available
Engagement represents the commitment and bond between a brand and its customers, and achieving high levels of engagement is now a competitive advantage for companies. Determining the engagement index was a high-cost activity for organizations and consumers in the past decade due to the time and cost of data collection. The massive use of social net...
Article
Full-text available
Engagement represents the commitment and bond between a brand and its customers, and achieving high levels of engagement is now a competitive advantage for companies. Determining the engagement index was a high-cost activity for organizations and consumers in the past decade due to the time and cost of data collection. The massive use of social net...
Conference Paper
Full-text available
Clusters research, sectorial association of firms research, or simply, clusters research, can be defined as a discipline linked to many factors, for example: Some local competitiveness advantages like natural resources, geographic conditions, etc.Clusters research, sectorial association of firms research, or simply, clusters research, can be define...
Article
Full-text available
Recently, companies and consumers of the wine industry have changed their manner of two-way communication, with the rise of technology that introduces social networks and urges the spread of content. In this study, we identified the use and importance of engagement in social networks such as Facebook (2008 to 2018), Instagram (2012 to 2018) and Twi...
Article
Full-text available
This research aims to analyze the incidence of methodological innovation in the learning approaches of students enrolled in the commercial engineering degree at the Universidad Católica del Norte (Antofagasta, Chile). The study uses a quasi-experimental methodological design without a pre-test and with a quasi-control group. A design and implementa...
Article
Industrial clusters last if they can maintain over time the competitive advantages arisen from external economies and joint actions developed in the cluster itself. The trend towards relocation of activities outside the cluster, in other geographical areas, may be restrained by a number of inhibiting factors or barriers relating to the exit or aban...
Conference Paper
Full-text available
Many countries are investing a lot in sectorial agglomerations, or clusters, in order to support the development of their economies. A key step in this process is to know the evolution of the academic research in sectorial agglomeration. The aim of this study is to present the evolution of academic research in sectorial agglomerations between 1982...
Article
Full-text available
La importancia que tiene el territorio en estos últimos años para las aglomeraciones sectoriales territoriales es fundamental y un buen aprovechamiento de su capacidad para competir puede marcar una real diferencia, como es el caso de la innovación. El objetivo de este trabajo consiste en identificar y evaluar si la innovación es un mecanismo propu...
Article
Full-text available
Given the proliferation of the cluster phenomena, it is necessary to prove that an agglomeration of companies in a given territory is indeed a cluster, since not all groups of companies necessarily constitute one. Thus, the problem is how to identify and measure this type of industrial concentration in a given territory. The objective of this paper...

Network

Cited By

Projects

Project (1)
Project
The objective of the research is to identify the use and importance of engagement in digital social networks (Facebook, Instagram and Twitter: since the creation of their official accounts), through the analysis of 70,856 publications from the main wineries of Chile located in the Metropolitan Region, VI Region of Libertador General Bernardo O’Higgins and VII Region of Maule during the analysis period of a decade from 2008–2018. The methodology used for this study is mixed qualitative and quantitative approach, where it integrates the opinion of experts and subsequently proceeds to analyze the data statistically, implementing the calculation and analysis of engagement, in addition to a network analysis to characterize the behavior of the vineyards based on metrics from Facebook, Instagram and Twitter.