Clare Farrukh

Clare Farrukh
University of Cambridge | Cam · Department of Engineering

About

64
Publications
55,452
Reads
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3,694
Citations
Citations since 2016
7 Research Items
1601 Citations
2016201720182019202020212022050100150200250
2016201720182019202020212022050100150200250
2016201720182019202020212022050100150200250
2016201720182019202020212022050100150200250
Introduction
Skills and Expertise

Publications

Publications (64)
Article
Roadmapping supports innovation, technology and strategic planning in a structured manner. However, its flexible and adaptable characteristics pose challenges to organizational implementation. We consider how one company, QinetiQ Group plc, a leading British multinational defense technology company, implemented roadmapping. Key dimensions we observ...
Article
There is an urgent need for technology development to make a sustainable or restorative contribution to the environment, with its inherent links to society and societal welfare. Forward-looking activities, such as firm level technology forecasting and technology intelligence, are increasingly important in providing positive impact that is complemen...
Article
Implementing roadmapping guides improved strategy development for organizations not only to produce new products or services but also to navigate the entire process of organizational capability development to accelerate innovation. However, keeping roadmapping alive in organizations is challenging due to the complex integration process with a broad...
Chapter
Scientists are becoming more entrepreneurial in trying to commercialise their findings as new technologies and products. However, academic research focuses very little on the commercialisation process and the management tools needed by entrepreneurial scientists. This paper looks at commercialisation from scientists’ viewpoint seeking to develop ne...
Article
Aligning technology and other functional perspectives for innovation and strategy is challenging. This is compounded by communication barriers arising from high levels of complexity, uncertainty and ambiguity associated with technologically intensive innovation. Conceptual frameworks, tools and methods such as roadmapping, portfolio matrices and sc...
Article
In today’s world, research institutes are playing an increasingly important role in bringing new technology to market. Researchers and scientists are becoming more entrepreneurial in trying to commercialize their findings as new technologies and products. However, academic research focuses very little on the whole commercialization process and the...
Article
Identifying problems that a technology can solve at an early stage in its development can enhance the exploitation opportunities for an organisation. Initiating an ongoing technology-commercial dialogue facilitates the process but can feel unstructured and lacking in focus. Current roadmapping processes, while supportive of the communication proces...
Conference Paper
Aligning technology and other functional perspectives for innovation and strategy is challenging. This is compounded by communication barriers arising from high levels of complexity, uncertainty and ambiguity associated with technologically intensive innovation. Conceptual frameworks, tools and methods such as roadmapping, portfolio matrices and sc...
Article
Roadmapping has become one of the most widely used approaches for supporting innovation and strategy, at both firm and sector levels. A key benefit is the communication associated with the development and dissemination of roadmaps, particularly for aligning technology and commercial perspectives. This article presents a workshop-based method for su...
Conference Paper
Full-text available
Academics have long been interested in understanding the nature of management tools such as roadmapping or scenario planning and to derive guidance on how they should be used. A typical approach to this challenge has been proposing rules and classifications to select and configure management tools. However, none of those proposed so far has been un...
Article
Technological investment is a key driver of innovation and the evaluation of technology potential is becoming increasingly important in this context. There is a range of approaches and tools for developing an understanding of the value of technology. However the process of communicating this potential to possible customers is not well documented in...
Article
When considering the potential uptake and utilization of technology management tools by industry, it must be recognized that companies face the difficult challenges of selecting, adopting and integrating individual tools into a toolkit that must be implemented within their current organizational processes and systems. This situation is compounded b...
Chapter
Evaluating and communicating the value of technology are key considerations for successful innovation. The critical issue of how to evaluate technology as it progresses from exploratory to more mature forms is explored in this chapter, proposing an iterative approach that encourages the alignment of technology and commercial perspectives. Managemen...
Chapter
Technology is a key resource in many firms, as a basis for generating competitive advantage, and as an enabler for many activities. Technology management frameworks, processes and tools provide the means through which this valuable resource can be managed to ensure that technological investments are aligned with business goals and systems. In this...
Chapter
Roadmaps support strategic alignment through the creation and use of structured visual representation of the various perspectives needed for successful business and innovation. The process of roadmapping is crucial to achieving this goal, as a means of involving the various stakeholders. Workshops often form a key element of the roadmapping process...
Article
Current technology valuation literature predominantly focuses on explaining the merits and implications of specific tools, but little research is available that takes a contextual process perspective. The aim of this paper is to further develop an integrative process framework that supports the structuring of the valuation process and the more syst...
Article
Technological investment is an important driver of innovation and the evaluation of technology potential is becoming increasingly important in this context. Although there is a range of possible approaches and tools for understanding and communicating the value of technology to potential customers, not all are useful or accessible in practice, wher...
Article
When considering the potential uptake and utilization of technology management tools by industry, it must be recognized that companies face the difficult challenges of selecting, adopting and integrating individual tools into a toolkit that must be implemented within their current organizational processes and systems. This situation is compounded b...
Chapter
Technology can represent a major source of competitive advantage and growth for companies. However, integrating technological considerations into business processes effectively is a complex task, requiring the consideration of multiple functions (technical, marketing, finance, and human resources). Technology, combined with highly motivated and pro...
Chapter
Printco develops and manufactures printing solutions for industrial applications, operating in more than 150 countries. The company headquarters are in Europe, colocated with core design and manufacturing operations, with regional centers and sales and support organizations based around the world. Printco employs 1500 staff, with a turnover in 2006...
Article
Technology managers have a wide range of methods and tools at their disposal for deciding whether to invest in early-stage technologies. However, these techniques are mostly focused on quantitative measures such as discounted cash flow and real options techniques, and in the early, uncertain stages of technology development they lack accuracy. By a...
Conference Paper
The industrial landscape is becoming increasingly complex and dynamic, with innovative technologies stimulating the emergence of new industries and business models. This paper presents a preliminary framework for mapping industrial emergence, based on roadmapping principles, in order to understand the nature and characteristics of such phenomena. T...
Article
The issue of assessing technology for business application remains a foremost concern for managers in industry. Many managers know that there is something unsatisfactory about the standard use of Discounted Cash Flow (DCF) techniques, particularly when there is high uncertainty and a need for strategic flexibility. However, whatever the lack of har...
Article
Roadmapping is widely used to support innovation, strategic planning and policy development, at company, network, sector and national levels. More than 900 examples of public-domain roadmap documents have been collected in order to explore their purpose and structure. Of particular interest are the graphical forms that roadmaps can take, because of...
Conference Paper
Assessing the benefits of a new technology can be a foremost concern for managers in technologically-intensive companies. Increasingly, technological complexity is combined with higher uncertainty (market and technology) and often decreasing budgets. This is particularly true in the case of converging technologies where markets have yet to fully em...
Article
Die Universität Cambridge hat ein Workshopkonzept für den schnellen Einstieg ins Technologie-Roadmapping entwickelt (T-Plan). Auf Basis einer kompletten deutschsprachigen Überarbeitung haben die Experten vom Fraunhofer IPA in diesem Praxishandbuch das Verfahren weiterentwickelt und um Methodenbausteine ergänzt. Das Buch ist für den Praktiker konzip...
Article
Appraising the benefits of new technologies is a commonly accepted challenge for any organization and is a prime area for technology management research. A wide variety of methods are available that intend to service this need, such as discounted cash-flow, real options, portfolio methods, roadmapping, etc. However, little evidence exists on who ap...
Article
Managers in technology-intensive businesses need to make decisions in complex and dynamic environments. Many tools, frameworks and processes have been developed to support managers in these situations, leading to a proliferation of such approaches, with little consistency in terminology or theoretical foundation, and a lack of understanding of how...
Conference Paper
Deciding which technology to invest in is a recurring issue for technology managers, and the ability to successfully identify the right technology can be a make or break decision for a company. The effects of globalisation have made this issue even more imperative. Not only do companies have to be competitive by global standards but increasingly th...
Conference Paper
Deciding to invest in early stage technologies is one of the most important tasks of technology management and arguably also the most uncertain. It assumes a particular significance in the rise of technology companies in emerging economies, which have to make appropriate investment decisions. Technology managers already have a wide range of methods...
Article
Effective systems for managing technology in complex business environments require integrated sets of management tools and processes, underpinned by well-founded conceptual frameworks. Understanding how such systems operate, and how best to implement them, represents an ongoing challenge, especially considering the multidisciplinary and multifuncti...
Conference Paper
Technology roadmapping is becoming an increasingly important and widespread approach for aligning technology with organizational goals. The popularity of roadmapping is due mainly to the communication and networking benefits that arise from the development and dissemination of roadmaps, particularly in terms of building common understanding across...
Conference Paper
Appraising the benefits of new technologies is a commonly accepted challenge for any organisation and is a prime area for technology management research. As the future potential of any technology is always associated with some level of uncertainty it is thus important to either reduce or better understand this uncertainty in order to make appropria...
Article
This paper ties together issues in the implementation of industrial sustainability and the contribution that technology management research has to offer. The idea of sustainability seems to be slowly attracting more attention. Discussion occurs not only amongst world governments, academics and NGOs, but also in industry. Industrial sustainability n...
Article
The lack of a systematic approach to managing technology hampers many companies in their drive for improved organizational effectiveness. A company can have a well-established new product development process but still come up against problems if it attempts to develop technology and products simultaneously. One way of addressing such problems is to...
Article
An overview is given of the application of technology roadmapping (TRM) within Royal Mail's research planning area, in collaboration with the University of Cambridge. Results demonstrate how the technique can be successfully applied within a service-based organization, and highlight the benefits of roadmapping as an effective tool to support strate...
Article
Technology roadmapping is a flexible technique that is widely used within industry to support strategic and long-range planning. The approach provides a structured (and often graphical) means for exploring and communicating the relationships between evolving and developing markets, products and technologies over time. It is proposed that the roadma...
Article
The technology roadmapping process is an extremely flexible and powerful technique for supporting strategic planning. This flexibility is both a strength and weakness in that it can be applied in many different contexts but must generally customized to fit the particular application. If the customization steps that have emerged from the over 40 app...
Article
Technology is a key driver for innovation and sustainable business growth. Whilst industrial interest in the area is growing, from an academic perspective the conceptual basis of the subject of technology management is fragmented and poorly defined. This paper describes a framework that has been developed to support practical and theoretical unders...
Article
The technology roadmapping technique is used widely in industry to support strategic technology planning. Roadmaps can take various forms, but the most flexible and generic type comprises a multi-layered time-based chart that links technology and product developments to market needs. In recent years, the approach has been used in sector-level fores...
Chapter
The importance of effective integration of technological considerations into business decision-making increases with the gathering pace of technological development. Companies require a technology management system with structure, processes and resources to tackle this challenging problem.
Chapter
Including technological considerations in business strategy and planning is crucial for many firms if commercial success is to be sustained, driven by the increasing pace, cost and complexity of technology development. It is important to understand how the likely advances in key technologies will impact on the firm, and to agree and communicate the...
Article
Product development collaborations present additional challenges over purely in-house projects, yet are an increasingly common feature of the new product introduction (NPI) process. This paper introduces the notion of collaborative maturity as a tool to examine the issues confronting firms that outsource a significant amount of design or developmen...
Article
Full-text available
As technological development increases in pace and complexity, it is ever more important for companies to understand the link between the technological resources at their disposal, their effective deployment, and the business goals that they aim to achieve. The cost of bringing inappropriate technologies to market may be damaging for an otherwise s...
Conference Paper
Technology roadmapping is a powerful and flexible technique for supporting strategic planning in a wide range of situations. The approach must generally be customized to suit the particular application, in terms of both architecture and process. This paper highlights some of the key learning that has emerged about how to customize the roadmapping m...
Article
Full-text available
Collaborative new product development is recognized as an increasingly important industrial activity. This paper reviews the development of practical techniques for the assessment of product development collaboration practices. The paper then describes their application within four companies currently involved in product development company collabo...
Article
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
Article
This paper explores how practical approaches to technology planning can support broadly based valuation decisions within manufacturing companies. A short review of the more traditional approaches to valuing technology is followed by a discussion of practices that are complementary in terms of linking technology, new product development and business...
Article
This paper addresses the issue of R&D programme prioritisation within a manufacturing company in the aerospace industry, in the context of an overall framework for technology management. A review of approaches to R&D project selection leads into a recent case, which describes how the company developed a practical methodology. The benefits of the pr...
Article
Full-text available
The effective management of technology as a source of competitive advantage is of vital importance for many organisations. It is necessary to understand, communicate and integrate technology strategy with marketing, financial, operations and human resource strategies. This is of particular importance when one considers the increasing cost, pace and...
Conference Paper
Summary form only given. Companies wishing to achieve superior financial results are advised to use a few tools well, concentrating on the mainstream tools for initiatives such as strategic planning and benchmarking. However, in a manufacturing company, both these initiatives need sound technological inputs to enable decisions to be taken about sho...
Conference Paper
Full-text available
Technology roadmapping is an approach that supports the integration of technological considerations into product and business planning. The method has been widely adopted by industry, although its implementation can represent a challenge to managers in terms of initiating the process, and then keeping it 'alive'. This paper describes a 'fast-start'...
Article
The effective application of technology is a key source of competitive advantage for modern industry. However, the integration of technology management systems into established business processes represents a continuing challenge to many firms. This paper describes the development of a practical technique for the assessment of technology management...
Conference Paper
Technology is an important strategic asset for many firms, and there is an increasing need to include technological considerations in strategy and planning processes. However, establishing and communicating the linkages between technology resources and company objectives presents a continuing challenge for many organizations. In addition, there is...
Conference Paper
The management of technology to support innovation is of increasing interest to both managers in industry and academics. A large number of practical approaches (or `tools') have been developed by managers, consultants and academics to support the management of technology and innovation, in the form of published guides, facilitated processes, method...
Conference Paper
This paper considers the dimensions of technology management tools and the characteristics of a tool catalogue that will meet industrial needs. Ongoing work to list and categorise existing tools in the context of strategic technology management is described and the insights derived into current industrial concerns in this area are discussed
Article
Over the last two decades there has been increasing practical interest in the integration of technology into the business planning process, while at the same time the output of research papers on this subject has grown apace. In this paper, we review the development of ideas in the field, drawing out common themes. The applicability and value of th...

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