Chunmin Lang

Louisiana State University | LSU · Textiles, Apparel Design and Merchandising

The purpose of this study is to identify how sustainable fashion brands communicate with consumers on social media, specifically, Instagram. By applying a data mining technique to analyze brand posts and consumer comments, we thoroughly examine how consumers engage with sustainable messages from each brand and how those engagements are associated w...

Fashion resale has emerged as a notable strategy for the fashion industry to reduce its environmental footprint by promoting fashion circularity. Despite extensive research on consumer awareness of resale and the purchase of pre-owned items, there remains a gap in understanding the factors that influence consumers’ participation in resale markets,...

This study investigates how intrinsic (i.e., shopping values, frugality, and perceived enjoyment) and extrinsic factors (i.e., perceived risks) influence Chinese consumers’ intentions regarding fashion renting. A quantitative study was conducted with data collected from a Chinese online research platform named Wenjuanxing. Data cleaning generated 3...

Fashion brands including luxury brands are embracing TikTok to access young consumers, but there is a notable absence of research on how luxury fashion brands can leverage TikTok. Video analytics is crucial for understanding marketing communications via TikTok, a video-based social media platform. This study aims to examine how luxury brands establ...

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Online apparel renting has become a popular type of consumption. However, the COVID-19 pandemic has disrupted the sharing economy, including online renting. This cross-sectional study examined the effects of expectancy values on intention towards online apparel rental during and after the COVID-19 pandemic and investigated the moderating role of pe...

There are long-standing arguments that challenge the resale business as a circular fashion model. Considering the whole fashion industry and market, luxury resale is still quite small. To scale the industry, it is critical to attract more consumers to embrace fashion resale and circular fashion. However, many of the customers most likely to embrace...

The core motivation for this study is the realization that the Sustainable Development Goals (SDGs) encounter temporary obstacles, conflicts, or inconsistencies that impede progress and generalization. According to the authors, sustainable development across social, environmental, and economic dimensions is unlikely to occur without redefining the...

Purpose This study aims to discover clothing consumption shifts and explore the effect of consumer resilience in changing clothing consumption patterns or establishing new clothing consumption routines after experiencing disruptions caused by the Covid-19 pandemic. Design/methodology/approach A two-phase multi-method approach was employed. The fir...

The purpose of this research is to investigate consumer values of secondhand fashion (SHF) consumption from online platforms in both the mass market and luxury market. The luxury SHF business is closely related to the business of SHF mass market. A cross-market value analysis would provide better insights to understand consumers’ motivations to pur...

Purpose The purpose of this research is to develop a multidimensional measurement of fashion domain entrepreneurial self-efficacy (FDESE) based on which fashion entrepreneurs will be able to better develop strategies to gain and sustain success in their business development. The research is crucial to advocate fashion entrepreneurship and will prov...

Understanding how consumers have shifted in clothing consumption in the midst of the global COVID-19 pandemic is critical for fashion clothing brands and businesses to identify what value means to consumers to locate growth opportunities. This exploratory study intends to provide a picture of consumers’ clothing consumption evolution while going th...

Understanding how consumers have shifted in clothing consumption in the midst of the global COVID-19 pandemic is critical for fashion clothing brands and businesses to identify what value means to consumers to locate growth opportunities. This exploratory study intends to provide a picture of consumers' clothing consumption evolution while going th...

The research aims to examine consumers’ behavioral intention to use the magic mirror to virtually try-on during purchasing clothing, and apparel in fashion retail shops. An extended Technology Acceptance Model (TAM) framework has been developed to analyze consumer behavior from technology, enjoyment, and privacy perspectives. A total of 200 usable...

Purpose This study intends to examine consumers' fashion customization experiences through a web content mining (WCM) approach. By applying the theory of customer value, this study explores the benefits and costs of two levels of mass customization (MC) to identify the values derived from style (i.e. shoe customization) and fit customization experi...

With the increasing demand for fashion products, the textile and apparel industry is facing huge challenges in resource management and environmental regulations. Fashion renting provides an option to reuse clothing products. Besides that, it also fulfills an individual’s fashion needs while reducing the production of new clothes. Though some studie...

The impact of gender is critical in consumer behavior; however, gender differences have been overlooked in consumer studies. The purpose of this study is to examine how behavior-inducing psychogenic needs (i.e., need for uniqueness, self-promotion, and social identity) influence the way individuals perceive apparel customization, leading to buying...

Transformable apparel offers two or more functional and/or alternative aesthetic styles through various manipulative methods, which is considered a sustainable alternative in the fashion industry to reduce excess clothing consumption. The study intends to identify the influences of environmental apparel knowledge, environmental beliefs, and persona...

Using social comparison theory, the purpose of this study is to examine how service employees' dress shapes employee-customer interactions and customer-brand relationship in full-service restaurants. An analysis of 437 useable customer responses collected via an online survey indicated that appropriateness of employee dress improves employee-brand...

Purpose The purpose of this paper is to identify the influences of perceived enjoyment, perceived risks and attitude on the intention to rent fashion products for both Chinese and American consumers. Furthermore, this study is expected to empirically identify the differences between American and Chinese consumers in terms of motivations for and bar...

Research in the field of entrepreneurship education has been studied extensively, but fashion domain-based entrepreneurship has been neglected and does not have nearly the same amount of extant literature. This study focused on the role of individual characteristics in the process of pursuing fashion entrepreneurship. A qualitative research method...

Textile wastes have been identified as a major threat to the environment, especially in China, which has the world's largest population and where a large number of textile wastes are generated each year. Clothing swaps provide a way for consumers to extend the lifespan of their existing clothes by exchanging them with others, which also gives consu...

Purpose The purpose of this paper is to determine the influences of consumers’ internal-oriented psychological factors (i.e. self- promotion, need for uniqueness, self-expression and self-monitoring) and external-oriented psychological properties (i.e. social identity and other-directedness) on the perception of customization and the sense of exte...

Personal style has been more frequently cited in the sustainable consumption discourse in recent years. The purpose of this research project is to conceptualize and operationalize clothing style confidence (CSC), defined as confidence about the individual way people express themselves with clothing and accessories. This study aims to advance a syst...

Access-based consumption, a growing trend in today’s society, provides the consumer with an opportunity to have access to new and diverse products without the burden of ownership. As one form of access-based consumption in the fashion industry, fashion renting still lacks development and popularity. The purpose of this study is to identify how perc...

Purpose The purpose of this paper is to identify whether fashion leadership is an obstacle or catalyst to consumers’ purchasing intention in sustainable clothing product-service systems (CPSS), which include sale of redesigned clothing, clothing repair/alteration service, clothing renting, clothing swapping and style consultancy service. Design/me...

Consumers’ desire for novelty and uniqueness drives consumers to consistently seek new products that differentiate them from others. New goods are purchased frequently and disposed of quickly by consumers, which provide a short-term experience of novelty and newness but increase landfill wastes. Apparel customization provides consumers with an opti...

Fueled by increased affluence and modernization process, China is experiencing dramatic changes in its culture, social value, and consumption values. For Chinese people, the satisfaction of functional needs has been taken place by social, emotional, and experiential needs in apparel consumption. This transformation indicates that Chinese consumers’...

Over-consumption and a throwaway culture contribute to increased textile waste, which is a growing environmental concern. Collaborative consumption may encourage the reuse of products and reduce new purchases to prevent excessive textile waste. The purpose of this study was to identify the influence of personality traits on consumers’ intention to...

This paper reports outcomes from a research study whereby fashion-oriented students experienced life where the ability to acquire new clothing was removed. Students volunteered to participate in this experiential learning challenge, titled the Fashion Detox: to abstain from clothing acquisition for 10 weeks and reflect about the experience. This le...

The purpose of this study is to identify the relationships between consumer’s tendency for creative choice counter-conformity (TCCC) with the acceptance of new sustainable apparel retail models, including sale of redesigned clothing, clothing repair/alteration, renting, swapping, and style consultancy services, in addition to determining the role o...

Clothing disposal practices that contribute to increased textile waste is a growing environmental concern. In addition to industry and retail initiatives, consumers' personal factors also drive disposal practices. Little research has been done to explore the proposition that individuals with varying personal attributes and demographics may dispose...

The clothing industry is currently characterized by a fast metabolism, utilizing many resource inputs yet creating few productive environmental or social outputs. The concept of fashion is utilized by the clothing industry like an excess dose of carbohydrates, yielding a short-term high followed by an energy deficit that can only be satisfied by co...

The purpose of this study was to understand how fashion-oriented females in two different countries evaluate three use-oriented product–service systems (PSS): clothing consultancy, renting and swapping. A mixed-method approach was utilized, including focus group interviews and a questionnaire. Both countries exhibited a higher level of interest in...

There is an inherent conflict of interest between the product developer and the need for improved environmental health, as material consumption in the apparel industry is synonymous with revenue. This paper aims to explore the potential of product service systems (PSS), an emerging business concept in the sustainable design milieu, as a conduit for...

Clothing products remain important in today's consumer culture, but the sustainability of that consumption is questionable, as it often leads to excess waste. The purpose of this study was to explore the drivers of clothing waste, and to investigate the influence of demographic factors and personal attributes on disposal frequency. An online survey...

Community brand identity, as measured by brand image and positioning symbols, typically fails to reflect the perceptions of the residents of the community. The current study, focused on residents in four rural and culturally distinct communities in the mid-western United States, finds that residents feel neither agreement nor disagreement with eith...