Chun-Hung Hugo Tang

Chun-Hung Hugo Tang
Purdue University | Purdue · School of Hospitality and Tourism Management

About

30
Publications
18,630
Reads
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1,129
Citations
Citations since 2017
10 Research Items
849 Citations
2017201820192020202120222023050100150
2017201820192020202120222023050100150
2017201820192020202120222023050100150
2017201820192020202120222023050100150
Additional affiliations
August 2008 - May 2010
Oklahoma State University - Stillwater
Position
  • Professor (Assistant)

Publications

Publications (30)
Article
This study analyzes the relationships between the performance of four tourism related industries (airlines, casinos, hotels, and restaurants) and GDP in the U.S., using cointegration and Granger causality tests. The results show no cointegration between economic growth and industry performance in the U.S. This suggests that mechanisms to increase t...
Article
Full-text available
The gaming industry has long been considered recession proof. However, the industry expanded exponentially over prior decades in addition to increasing its exposure to the lodging and conventions industries. The industry also struggled with declining gaming revenue during the recession in 2007. This study uses the Las Vegas region to investigate ga...
Article
Dual-branded hotels have received great attention in the industry recently. Our study uniquely examines the dual branding effects in two dimensions of synergy (operation and marketplace) and the role of dual branding composition in creating synergy. Based on the property-level data, this study conducts a systematic analysis to verify these benefits...
Article
This study investigates the subjective well-being of Chinese rural-urban migrants by examining the effects of nostalgia and perceived authenticity in the context of rural tourism. Founded on the concepts of tourist motivation and nostalgia and drawn on selected Chinese philosophical values, this study identifies the unique Chinese philosophical val...
Article
Purpose This paper aims to examine whether employee subjective well-being acts as a mediator in the relationship between perceived supervisor support and turnover intention within the context of select-service hotels. Design/methodology/approach The sample included hourly employees in select-service hotels in the Midwest USA. The significance of...
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Full-text available
Dual-branding is drawing interest in the industry because it offers cost and operational efficiencies. However, when two branded hotels are located on the same property, consumer evaluation toward one brand might be affected by the other brand. This study examines the brand anchoring effect on customers’ willingness-to-pay and booking intention and...
Article
We treated electronic word-of-mouth (eWOM) behavior as a multidimensional construct and investigated the salient predictors for each individual eWOM behavior in this study, with an emphasis on hotel attribute performance. The results show that hotel attribute performance, previous eWOM experience, and platform convenience are the drivers of eWOM be...
Article
The restaurant industry’s increased portion sizes have led to accusations that they contribute to food overconsumption. Reducing excessive food portions in restaurants, however, may be considered risky by foodservice operators concerned about consumers’ perceived value of the food. Two quasi-experiments were conducted examining how changes in porti...
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Full-text available
The transition toward a post-capitalist knowledge-oriented economy has resulted in an increasingly competitive academic environment, where the success of faculty is dependent on their research productivity. This study sought to fill a gap in the literature by examining the personal and institutional determinants of the quantity and quality of the r...
Article
Mobile travel sales for leisure and unmanaged business travel grew from $26.14 billion in 2014 to $52.08 billion in 2015. With this rapid growth, mobile distribution channels have become an important component of hospitality and tourism suppliers' strategy in moving sales to direct channels. But the impact to shareholders is still to be determined....
Article
This study investigates children’s influence over parents with regards to the selection of family dining-out options. To further understand the connection between children’s influence on family dining and practical behaviors, this study examined children’s roles in relation to family communication patterns. Additionally, children’s demographic char...
Article
The objectives of this study are to match the motivations for posting about hotel experiences with the online media chosen and to identify the electronic word-of-mouth (eWOM) motivations that are affected by hotel attribute performance. The results show that altruism and platform assistance motivations were positively correlated with consumer opini...
Article
The objectives of the present study were to (1) investigate the level and the extent of commodity price risk exposure in the restaurant industry and (2) identify the determinants of risk exposure. The risk exposure was estimated by 60-month rolling regressions based on equity returns. The determinants of equity risk exposure were proposed based on...
Article
Full-text available
This study empirically tests whether there are differences in the employee satisfaction premium among people- and possession-processing service firms, information-processing service firms, and goods-producing firms. The employee satisfaction premium is measured using the long-run abnormal returns of firms with high employee satisfaction ratings, ad...
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Chinese travelers have become a priority market source and segment, particularly for resort vacationing, the rising star of the hospitality industry. Using survey data collected from recent resort visitors, the results show that the overall Chinese resort market is relatively homogeneous. The Post-1980s share similar resort preferences with prior g...
Article
For the last several decades, marketing research and finance research have developed with little interconnection. Traditionally, marketing research has emphasized the product market and finance research has focused on firm profitability and shareholder value. However, contemporary management strategies increasingly seek to enhance profitability and...
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Full-text available
This study attempts to bridge the research fields of politics and destination choice through testing political ideology's effect on leisure domestic U.S. destination choice. Both the travelers and the states visited were characterized by their reported and actual political ideological standings on a liberal / conservative scale. Included in the inf...
Article
As weather volatility increases, weather risk has become a critical management issue in weather sensitive industries. This study uses ski resorts as an example to examine two promising weather risk management strategies: geographical diversification and financial hedging. The empirical analysis results suggest that financial hedging might be a more...
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The primary objective of this study was to investigate the value of international diversification in hotel firms. The results show that although diversification discounts exist, the relationship between international diversification and excess value is curvilinear (U-shaped), suggesting that highly diversified hotel firms could still benefit from i...
Article
For nature-based tourism businesses, unpredictable weather patterns impose not only operational challenges but also financial costs. With the increasing volatility of weather patterns and the subsequent financial impacts, managing weather risks has become an essential component for increasing the company value of nature-based businesses, such as sk...
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Full-text available
In the present study we investigate the effects of leverage and growth opportunities on the extent of hedging under financial distress. Contrary to the theories, the results indicate that hedging and leverage decisions are not endogenous. We also found that when the level of financial distress is low, the incremental tax benefits of debt and growth...
Article
This study examines international diversification and financial leverage in a simultaneous equations model to understand how they affect profitability after accounting for the endogeneity between strategic and financial decisions. An analysis of hotel companies showed an inverted U-shaped relationship between financial leverage and profitability, i...
Article
Under the influence of regulatory requirements, REITs have evolved into entities that have distinct financial and organizational characteristics from their C-Corporation counterparts. This study aims to investigate whether hotel REITs are more profitable than hotel C-Corps and how REIT regulations contribute to this difference. The results indicate...
Article
To understand financing behaviors in the hotel industry, this study used canonical correlation analyses by examining the interrelationships between cross-balance-sheet accounts of hotel companies. The study confirmed that hotel companies followed the four common practices about the cross-balance-sheet interdependencies identified in the other indus...
Article
This dissertation consists of three studies of the applications of financial hedging in the hospitality and tourism industry. In the first study presented in chapter 2, the author proposes a novel approach to mitigate the cash flow volatility arising from snowfall fluctuation in ski resorts: using snowfall index based forwards. Based on the histori...
Article
This study validates the contradiction between capital structure theories and previous empirical studies, and it further identifies lodging firms’ unique leverage behavior through a comparison to software firms, using a generalized least squares analysis. This study also explores the joint effects of key financial leverage determinants. The finding...

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