Christopher J. Parker

Loughborough University | Lough · Loughborough Design School

Purpose Fashion retail has faced immense changes in the rapid development of e-commerce, creating significant uncertainty about physical stores’ future. To improve the consumer shopping experience and increase sales revenue for fashion retailers, this paper investigates how Augmented Reality (AR) can be implemented within high-street fashion retail...

Fashion retail has faced immense changes in the rapid development of e-Commerce. This has created significant uncertainty for traditional shopping, and Covid-19 worsens this situation. To improve the consumer shopping experience and increase sales revenue for fashion retailers, we need to reveal what category of AR solution is most useful for diffe...

Purpose To develop compelling augmented reality (AR) experiences, this paper aims to examine AR value to physical fashion retail, defines the most effective form (e.g. app vs magic mirror) and assesses AR’s impact on consumer behaviour. Design/methodology/approach This study comprises two phases. Phase one conducted three co-design workshops with...

With the recent growth in demand for skilled user experience (UX) practitioners, there has been a significant expansion of higher education UX degree courses. Yet, despite increasing educational provision, UX design industry figures criticize UX degree courses for not meeting industry’s needs. To examine the issue, this study asks: (1) What compete...

Fashion retailers, marketers, and app designers must captivate their dominant consumers: Generation-y women. Nevertheless, existing research and design practice is grounded in older apps and older generations: Generation-x. Through 27 semi-structured interviews, we define generation-y’s unique interaction with – and perception of – fashion m-commer...

The fashion industry cannot use 3 D Body Scanning to create custom garment patterns because its measurements fail to meet ISO 20685:2010’s tolerances. To advance 3 D Body Scanning’s precision, we present Gryphon: an algorithm that removes the two most extreme measurements from five body scans; removing potentially erroneous data. We assess Gryphon’...

This paper demonstrates the effects of slight differences in measurement definitions on resultant body shape classification. Ergonomic researchers consider the Female Figure Identification Technique (FFIT) a ‘gold standard’ body shape classification system to describe variation in a population’s 3D profile. Nevertheless, researchers use FFIT withou...

Electronic Commerce (e-commerce) has transformed the retail environment and has become an ever increasingly important channel of the global economy. Within this, fashion retail has been a driving force, with increasing brand growth and profit deriving through Mobile Commerce (m-commerce). While the high-street fashion retailers have been key driver...

Purpose High-street fashion retail faces an uncertain future because of fluctuating consumer shopping habits. To revive fashion retailers, adopting disruptive technologies such as virtual reality (VR) becomes important to offer highly valued consumer experiences. Yet v-commerce designers still lack sufficient guidance to create effective retail env...

Highly valued consumer experiences occur when designers understand how emerging technology—such as Virtual Reality—is presented in an emotionally engaging format. For fashion retailers to ensure longevity through new retail models, designers must understand how Virtual Reality can offer an exceptional retail experience. Our research addresses this...

Abstract This paper through - the Diffusion of Innovation Model - shows that while 3D Body Scanning brings some refining and improvements of existing methods, it does not introduce new concepts that depart from traditional retail practices. 3D Body Scanning is - potentially - a powerful way of approaching size and fit in apparel and one that presen...

To secure the future of the UK retail sector, retailers must understand how to present emerging technology in a format that facilitates consumer purchase behaviour, based on established consumer investigation methods (Parker & Wang, 2016). Despite being worth over £60,800 million (Dover, 2018), the UK fashion retail sector faces an uncertain future...

Purpose The purpose of this paper is to establish the influence of shopping motivations on Chinese fashion retail engagement relative to demographics, monthly spend on fashion items and high street/electronic commerce (e-commerce) preference. This is to determine how international fashion retailers should design more effective retails channels, exp...

To increase the effectiveness of social commerce (s-commerce) in marketing and retail, the way corporations engage in social media for promotion needs addressing. The emergence of Web 2.0 has changed the way businesses run, moving away from only using a bricks-and-mortar setting to creating a complex web of platforms that showcase products from eve...

This literature review reveals the current research focus, underlying themes and prominent research gaps in the Virtual Reality (VR) literature. 89 journal articles from the 22 years are thematically analysed in order to non-obvious reveal interconnections and themes, including research focus over time and underlying themes by research discipline....

This literature review reveals the current research focus, underlying themes and prominent research gaps in the Virtual Reality (VR) literature. 89 journal articles from the 22 years are thematically analysed in order to non-obvious reveal interconnections and themes, including research focus over time and underlying themes by research discipline....

This literature review reveals the current research focus, underlying themes and prominent research gaps in the Virtual Reality (VR) literature. 89 journal articles from the 22 years are thematically analysed in order to non-obvious reveal interconnections and themes, including research focus over time and underlying themes by research discipline....

The fast fashion business model has often been criticized, as it fosters unsustainable behaviour such as hyper consumption and a throw away culture (Bédat, 2016; Siegle, 2014). The ever increasing speed of the fashion life-cycle, with companies producing new styles and fashion lines every fortnight, has contributed to the fashion industry being not...

To assume all body scanning measurements are valid for apparel product development is wrong. While human measurement forms the basis for product development and body scanning represents a significant development in the collection of human measurements [1], a distinction must be drawn between measurements suitable for product development (pattern cu...

3D Body Scanning provides access to a greater breadth and depth of anthropometric data for industry applications and scientific research than at any other point in history. However, while the potential of this technology for revolutionising industrial and scientific practices has been established, little exists addressing its appropriateness in ter...

To unify the methodology of Virtual Fit platforms and allowing cross platform integration of 3D Body Scanning, the current Virtual Fit platforms need to be assessed in terms of their size recommendation approach and user interaction. Digital data, interactivity, and internet technology are changing the ways we interact in online shopping, with the...

This report presents 90 of the most common body measurements for garment construction along with their associated allowable errors.

The PAD Scale (Donovan & Rossiter 1982) has become one of the core elements of academic understanding of emotional reactions (Sirohi et al. 1998; Baker et al. 2002), yet it is not a specific enough scale for investigating m-commerce experience, due to the interactive nature of this type of technology. An m-commerce specific scale is thus required....

Ergonomic measurement is central to product design and development; especially for body worn products and clothing. However, there is a large variation in measurement definitions, complicated by new body scanning technology that captures measurements in a posture different to traditional manual methods. Investigations of hip measurement definitions...

Purpose - This study explores the motivations of consumers engage with fashion retail applications (apps) from a consumer motivation perspective to inform the design for fashion retail apps. This is an area with increasing economic significance, yet of limited academic research to date. Design/methodology/approach - Through 18 in-depth qualitative...

This report looks at the difference between fashion mobile commerce (m-commerce) apps on the Apple App Store as of August 2016. Two of the key dimensions within fashion m-commerce is that of the app being a platform to purchase items (retail), or for the consumer to consume the experience of the brand (experience).

This white paper provides an overview of the variation in definitions for describing the hip and the position from which to take the hip for clothing related applications. Definitions were taken from retailers websites guiding on clothing size, pattern literature concerned with human measurement and pattern development and clothing related standard...

Social enterprises (SE) are valued as innovative solutions to complex problems but require conditions to nurture and support them. Most support systems rely on individuals who already have an SE idea, and there is very little research on understanding what conditions can support to cultivate the willingness and motivation to engage individuals in t...

This paper presents an empirical comparison of idea generation within the context of reducing the number of single occupancy car journeys to and from a UK university campus. Separate co-design and consultative groups were matched with respect to (1) creativity when problem solving, (2) normal commuting mode and (3) intention to adopt sustainable be...

This position paper questions the current and potential contribution that 3D printing has to the fashion retail industry in a mass customisation context. This is considered from a User Centred Design perspective, focusing on the ability and problems with utilising User Generated Design while curating brand loyalty, acceptance, and value. A series o...

This study investigates the impact of using a concept map-based ‘mashup’ (www.accessadvisr.net) to provide volunteered (i.e. user contributed) ease of access information to travellers with limited mobility. A scenario-based user trial, centred around journey planning, was undertaken with 20 participants, divided equally between (1) those who have p...

The waist is considered as an important measurement point for clothing and represents part of a control section from which lower body garments hang and garments are often required to fit. However, unlike many measurement sites on the body the waist has no single landmark from which to reference it for a population. The non-contact nature of body sc...

Unlabelled: This paper investigates the influence of presenting volunteered and professionally created geographic information to 101 wheelchair users through an interactive website that included information collected by wheelchair-using volunteers. The aim of this experiment was to understand the influence that (1) knowing a map-based website cont...

Inclusive Design focuses on understanding the broad spectrum of peoples' needs and abilities, with a view to developing more successful products and services. However, peoples' experiences with products and services are dynamic and multi-layered, presenting a unique set of challenges for Inclusive Designers. This paper presents the concept of Volun...

The use of Geographic Information or GI, has grown rapidly in recent years. Previous research has identified the importance of usability and user centred design in enabling the proliferation and exploitation of GI. However, the design and development of usable GI is not simply a matter of applying the tried and tested usability methods that have be...

Volunteered Geographic Information (VGI) has the potential to offer benefits to end-users over and above those of Professional Geographic Information (PGI). A multi-methods approach, consisting of participatory observation, focus groups and diary studies, was used to study how VGI and PGI were actually used by a target user group. A theoretical fra...

This thesis takes a multidisciplinary approach to understanding the unique abilities of Volunteered Geographic Information (VGI) to enhance the utility of online mashups in ways not achievable with Professional Geographic Information (PGI). The key issues currently limiting the use of successful of VGI are the concern for quality, accuracy and valu...

This paper explored the question of how volunteered and professional geographic information (VGI and PGI) can be used together in an outdoor recreation context. In particular, consideration is given to what makes each information source valuable to the user, and how this can be used to help developers of GIS provide more useful, usable and satisfyi...

Amateur Volunteered Geographic Information (VGI) has been used together with Professional Geographic Information (PGI) since its inception during the mid 00's alongside neogeography. While the geographic accuracy and quality of VGI has been demonstrated to be more than good enough, no previous research has been published on the influence VGI has on...

Volunteered Geographic Information has the potential to offer value and usability benefits to end-users over and above that of Professional Geographic Information. For this to be accomplished, the user centred factors of both information types must be understood in detail. Through a series of focus groups, the differences between volunteer and prof...

Volunteered Geographic Information (VGI) has huge potential for influencing the use of geographic information systems. However, there is a wide range of individuals involved in this process, each with their own motivations for contributing and using volunteered data. This paper investigates the range of stakeholders involved with VGI, their relatio...

This paper was presented at GISRUK 2010: http://gisruk2010.spatial-literacy.org/ Volunteered Geographic Information (VGI) has huge potential for influencing the use of geographic information systems. However, there is a wide range of individuals involved in this process, each with their own motivations for contributing and using volunteered data. T...

How accurate does geographic information (GI) need to be, when ompared to the real world, to gain user trust? To better understand the user experience, do we need to consider data structures, formats and user manuals as types of user interface? What caused KML to become a de facto standard, overtaking GML, which is seemingly well engineered? These...