Christopher Newman

Christopher Newman
University of Mississippi | UM · School of Business Administration

PhD Marketing

About

26
Publications
19,810
Reads
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785
Citations
Introduction
Christopher Newman is an Associate Professor of Marketing at the University of Mississippi, where he also holds the P.M.B. Self Chair of Free Enterprise and serves as the Marketing Doctoral Program Coordinator. His research interests include consumer health, food marketing, and retailing. His work has been published in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Public Policy & Marketing, and Journal of Business Research, among others. In 2018, he was selected as the Emerging Scholar by the AMA’s Marketing & Society Special Interest Group. The Ole Miss Business School has twice given him the Outstanding Publication Award, and twice named him Outstanding Junior Researcher. Please visit www.christophernewmanphd.com for more.
Additional affiliations
July 2018 - present
University of Mississippi
Position
  • Professor (Associate)
January 2018 - present
University of Mississippi
Position
  • Managing Director
August 2012 - June 2018
University of Mississippi
Position
  • Professor (Assistant)

Publications

Publications (26)
Article
Full-text available
Many nutrition labeling studies only consider how consumers process health information about a single food product (i.e.,in a noncomparative processing context). However, consumers also often comparatively evaluate many different food products at once in more complex shopping environments (i.e., in comparative processing contexts). Directly address...
Article
Full-text available
A myriad of front-of-package (FOP) nutrition labeling systems have been developed by both food retailers (e.g., Walmart, Safeway, Hannaford) and manufacturers (e.g., Kellogg's, General Mills) to help consumers identify more healthful options at the point-of-purchase. Given the uniqueness of these different approaches, two studies examine the effect...
Article
Full-text available
Purpose: Mobile apps represent an emergent self-service technology (SST) that has greatly contributed to the rise of mobile shopping. However, the existing services and marketing literature offer little insight on consumer app usage. Further, little is known about how this app usage might affect important outcomes such as consumers’ intentions to u...
Article
Full-text available
How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public health community. We propose a conceptually-based hierarchical continuum to guide predictions regarding the effectiveness of several FOP systems...
Article
Full-text available
This comment is a response to Al-Hamdani et al. (forthcoming) in this issue. The authors of that paper advocate plain packaging and warning label regulation for cannabis drawing on research from Canadian tobacco labelling and based on the public health dangers of cannabis. While we acknowledge the harmful effects of cannabis for some vulnerable con...
Article
Full-text available
Social marketers and health advertisers often use statistical health information to craft customized messages for specific consumer segments. However, the composition of these segments can vary greatly, inherently resulting in different base rate percentages about the same health issue (e.g., "51.9% of all COVID 19-related deaths in the U.S. occurr...
Article
Full-text available
Extant research examining the link between market orientation and performance offers few insights into how the interplay between a firm's market orientation (MO) and its key supplier's MO influences the firm's performance. Using archival and survey dyadic data from 876 firms (438 firm-supplier dyads), we explore the impact of MO fit (i.e., fit betw...
Article
Full-text available
Extant research examining the link between market orientation and performance offers few insights into how the interplay between a firm's market orientation (MO) and its key supplier's MO influences the firm's performance. Using archival and survey dyadic data from 876 firms (438 firm-supplier dyads), we explore the impact of MO fit (i.e., fit betw...
Article
Full-text available
Despite the evidence in other domains that Black individuals can experience discriminatory treatment, marketing research offers few insights into how Black salespersons (as compared to White salespersons) are perceived and treated within buyer-seller negotiations. We address this limitation in the literature by conducting three studies. First, our...
Article
Full-text available
Research on marketing in society has become increasingly prevalent in the field of marketing and beyond. Accordingly, several sub-groups with diverse research approaches have emerged in this growing domain. Two such groups are the Transformative Consumer Research (TCR) and Public Policy and Marketing (PPM) communities. We aim to better define and d...
Article
Full-text available
Purpose Retailers are continuously seeking to improve upon the in-store shopping experience for their customers. The present research aims to examine consumers’ responses to one such initiative – the shopper solution – that, despite its growing marketplace prominence, remains largely unexamined in academic literature. Design/methodology/approach T...
Article
Substantial research recognizes the importance of understanding employee-customer interactions in order to optimize the customer experience. While most retailing and services research focuses on frontline employees' handling of customer complaints, the present studies take an inverse approach by examining a relatively unexplored phenomenon: custome...
Article
Full-text available
Menu calorie labeling is now required nationwide for chain restaurants in the United States; however, a number of studies have found that calorie labeling does not reduce average calories ordered. This research examines how different food value orientations are associated with divergent consumer responses to restaurants providing calorie informatio...
Article
Full-text available
It has been a widely held notion that firms can benefit from using preferential treatment in their customer relationship management strategies. For example, many firms provide select customers (i.e., recipients) with exclusive promotional offers that they purposefully do not extend to other customers (i.e., non-recipients). However, today’s empower...
Conference Paper
Although much research focuses on customers’ post-complaint behavior and firms’ service recovery efforts in traditional settings, research on customer responses to firms’ service recovery efforts on social media (SM) platforms has received far less attention. Customer complaint behavior, as well as firm responses, may be different on social media p...
Article
Full-text available
Consumers are increasingly exposed to nutrition and health information on food packages. In particular, front-of-package (FOP) nutrition labeling has become a popular way for food marketers to communicate information to customers about the healthfulness of their products. With so many disparate types of FOP labeling systems currently in the marketp...
Article
Full-text available
As nutrition labeling initiatives continue to be widely debated, recent legislative changes in the European Union have mandated the nutrition labeling of the majority of pre-packaged foods in Europe. Thus, this research compared effects of several practically relevant nutrition labeling formats on consumers’ food choices (i.e., the nutrition table,...
Article
Full-text available
In three studies the authors seek to extend prior research by examining the simultaneous effects of positive (halos) and negative (horns) health-related inferences. How the provision of objective point-of-purchase nutrition information moderates the effects of these pre-existing health halo and health horn effects on food evaluations and choices is...
Article
Full-text available
Recent legislation by the United States and European Union governments now mandates the provision of country-of-origin (COO) information at the point of purchase for a variety of meats, fruits, vegetables, and other assorted food products. To better understand the significance of these regulatory changes, two decades of existing COO food labeling r...
Article
Full-text available
Purpose: To assess whether state-sponsored agricultural marketing programs had a positive influence on adult consumers' fruit and vegetable consumption. Design: Differences in fruit and vegetable consumption between 2000 and 2005 in states that initiated marketing campaigns during this period and those that did not were examined. Subjects: A r...
Article
Full-text available
Purpose – The purpose of this paper is to validate a shortened measure of consumers’ satisfaction with the service quality at sporting events. The scale's ability to predict both customer satisfaction and future behavioral intentions is also measured. Design/methodology/approach – The measure, entitled Eventserv‐Short, was tested across the five m...
Article
Full-text available
It is becoming increasingly evident that current patterns of consumption are not sustainable in the long term. Clearly, the need to persuade consumers to adopt more sustainable lifestyles has never been more urgent. The present research contributes to our understanding of the effects of message framing by considering the potential moderating influe...
Article
Full-text available
This study has undertaken a qualitative approach in the context of mountaineering in the continental United States. We have explored the risky behavior associated with this extreme activity to understand participants’ motivation for participation. We found two significant sources of motivation: an internal psychological drive and an externally-focu...

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Project (1)
Project
Social marketers and health advertisers often use statistical health information to craft customized messages about specific consumer segments (e.g., men over 60; teen girls). However, the size of these referent groups can vary greatly, inherently resulting in the communication of different base rate percentages about the same health issue (e.g., “Obesity affects 8.4% of children aged 2-5” vs. “Obesity affects 22.4% of Hispanic adolescents”). Therefore, this research examines how consumers process and respond to manipulated health information base rates. Study 1 replicates and extends prior research by demonstrating that higher base rates increase consumers’ healthy behavioral intentions by elevating their risk perceptions. Study 2 reveals a more complex serial process underlying the impact of base rates on consumers’ intentions to follow recommended behaviors in health messages. Importantly, we demonstrate a critical effect reversal such that higher base rates actually have an unintended negative impact on consumers’ healthy behavioral intentions when message involvement is lower (vs. higher). Overall, our findings show how the use of base rates in health marketing can serve as a “double-edged sword”.