
Christo A BisschoffNorth-West University | NWU · WorkWell Research Unit
Christo A Bisschoff
Doctor of Commerce
About
111
Publications
177,325
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623
Citations
Introduction
Brand loyalty structural models for industries
Busines ethics and consumer ethical trends over the last 15 years
Additional affiliations
January 1992 - April 2020
January 1996 - present
January 1991 - December 1995
Education
January 1987 - March 1993
University of South Africa
Field of study
- Agricultural Marketing
Publications
Publications (111)
Orientation: Green consumption is a popular topic of conversation and research. Green initiatives are characterised by considerations, attitudes and behaviours.Research purpose: This article compares Korean and South African customers on five constructs plausibly associated with green customer citizenship attitudes or behaviours.Motivation for the...
As post-hoc analyses show, interactive marketing in the new media age has served as a fragmented technique for transitioning from traditional modes of operation to dynamic and customized environments that blur the lines between brands and consumers. Several research papers have been published on interactive marketing, the impact of social media eng...
Rapid advancements in information and communication technology have had a positive impact on education as well as every other aspect of life but the question remains if all gadgets are deemed necessary. In this study, the smart board is put up for consideration. Research areas related to the impact of smart board use on academic success were evalua...
Hierdie sewe-jaar longitudinale opvoedingstudie evalueer drie akademiese afleweringsmodusse vir deeltydse MBA-studente in hul Bemarkingsbestuursmodule, naamlik vol kontak (20172019), vol aanlyn tydens COVID-19 se harde inperking (2020-2021 en die daaropvolgende gemengde modus (2022-2023). Die studie het ten doel om te bepaal of die afleweringsmodus...
Orientation: The coronavirus disease 2019 (COVID-19) pandemic has changed how higher education institutions operate and the work from home (WFH) operating model being widely implemented.Research purpose: This study investigated the organisational commitment of academic personnel working from home within private higher education in South Africa duri...
Purpose: All institutions of higher learning including public universities in South Africa must participate in green programmes in order to be considered socially responsible. This requires a better understanding of the green environment and green initiatives. Hence, the primary objective is to identify and investigate the existing green initiative...
Orientation: During the coronavirus disease 2019 (COVID-19) pandemic, organisations, including higher education institutions, had to shift their thinking regarding traditional work models to new ones conducive to the lockdown.Research purpose: This study investigated employees’ levels of engagement during work-from-home (WFH) within a private highe...
Introduction
The growing need for environmental awareness accentuated the importance of green and sustainable business practices. This is also true for universities that modernly expanded their green training and research to engage in green operational practices.
Methods
This article summarises the main principles and factors of implementing green...
This paper explores the benefits and challenges of implementing green initiatives at South African Universities. The study's objectives are to identify the benefits and to find ways to overcome the challenges preventing green initiative implementation. In a mixed-method approach, eight senior personnel at prominent South African universities were i...
This article explores the benefits and challenges of implementing green initiatives at South African Universities. The study's objectives are to identify the benefits and to find ways to overcome the challenges preventing green initiative implementation. In a mixed-method approach, eight senior personnel at prominent South African universities were...
Customer loyalty has significantly evolved over the last decade, specifically with social media platforms. Marketers engage customers regularly with an omnichannel approach, which allows brands to interact with their customers, whether person-to-person or person-to-community. Customer loyalty is characterised in the literature as a psychological pr...
The study investigates the relationship between customers’ loyalty, trust and satisfaction concerning an organization’s reputation in the South African banking sector. High service levels exist in this highly competitive and price-sensitive market. Access to banking has also digitized significantly, and banks adapted their service strategies to com...
The suitability of 12 selected theoretical antecedents to measure brand loyalty in eight industries are evaluated to determine if these antecedents are relevant at all, which antecedents are generic across all the industries, or alternatively, which ones are industry-specific. Some 2035 questionnaires were collected and analyzed from the industry-s...
This study investigates the role of brand loyalty in South African banking. More specifically, the study identifies brand loyalty factors in South Africa’s banking industry. Brand loyalty can significantly impact a bank’s competitiveness. Loyal customers do not switch banks and use more banking products; this earns a better income for a bank in the...
South African universities experience increased pressure to comply with and implement environmentally friendly practices. Specifically, state-funded universities need to enhance environmental management efficiency and environmental awareness. However, measuring the implementation of green initiatives in higher education takes time and effort. South...
Abstract: This article postulates a model to measure the business performance
of a private higher education institution in South Africa. The broad theoretical
framework identified 15 antecedents and their respective measuring criteria to
measure business performance. Statistical scrutiny ensured that these criteria
are actual measures of the respec...
Int. J. Management Practice, Vol. 15, No. 6, 2022 771
Copyright © 2022 Inderscience Enterprises Ltd.
Measuring the performance of a private higher
education institution in South Africa
Christo Bisschoff*
North-West University,
Private Bag X6001, Potchefstroom,
2520, South Africa
Email: christo.Bisschoff@nwu.ac.za
*Corresponding author
Ridwaan Abdoo...
This study aimed to analyse the consumer ethics behaviour of South African managers when they make business decisions in their personal capacity. This means the decisions have a direct and personal impact on the manager; the manager suffers the consequences or gains benefits from their decisions and not the company they work for. The literature bas...
Hierdie artikel evalueer empiries die geskiktheid van 'n teoretiese model, bestaande uit 12 finale antesedente van handelsmerklojaliteit, om handelsmerklojaliteit in agt bedrywe te meet. Die primêre doel is om vas te stel of die antesedente relevant en geldig is om in alle nywerhede van toepassing te wees; die model sal dan geskik wees vir gebruik....
The purpose of the study is to measure behavioral, attitudinal and other brand loyalty antecedents, and to develop an operating model for measuring and managing brand loyalty of commercial banks clients. A random sample of 500 members of the South African Commercial Institute, who are also commercial banks’ clients, received a 5-point Likert scale...
This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study, while the Moolla and Bisschoff brand loyalty model was used to measure brand loyalty across twelve antecedents. This study aimed to, firstly, validate the model for use in online booking platforms, se...
This article investigates microinsurance (MI) in perspective to the insurance industry and as a role player in the South African economy. This is achieved by researching the factors that are resulting in serious deprivation in the provision of MI. Some of the factors are financial literacy, out of reach of customers, low commission/ fees for broker...
Although low-income insurance providers are becoming
more active in providing cover to low-income households, the
profitability component of those providers remain a challenge
as a result of low premiums and high transaction costs among
others involved by nature of the low-income insurance cover.
This paper reports on the profitability of the micro...
Although low-income insurance providers are becoming more active in providing cover to low-income households, the profitability component of those providers remain a challenge as a result of low premiums and high transaction costs among others involved by nature of the low-income insurance cover. This paper reports on the profitability of the micro...
Brand loyalty is regularly categorised as one of the most vital drivers for ensuring the long-term sustainability of any organisation. Advantages of having a brand loyal customer base include lower sensitivity to price increases, lower brand switching intentions, high level of customer word-of-mouth marketing exposure and increased consumer profita...
The study constituters a model to measure the service quality of pharmaceutical wholesalers in South Africa. Several pharmaceutical wholesalers distribute medical supplies throughout South Africa in a very regulated and competitive market where high service quality levels are anticipated. In this price-undifferentiated market, service quality can h...
Developing a conceptual model to measure business performance for private higher education institutions
Christo Bisschoff Related information
1North-West University, Private Bag X6001, Potchefstroom, 2520, South Africa
, Christoff Botha Related information
2North-West University, Private Bag X6001, Potchefstroom, 2520, South Africa
, Ridwaan Asvat...
Traditionally business constraints such as a lack of trust from the public, over-regulation and competition with state-funded public institutions, have constrained the growth of private education businesses despite an education-hungry South African market. Successful business performance of private higher education institutions depends on identifyi...
Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between peop...
This article identifies the latent variables embedded within the model to measure the performance of private business schools. In the quantitative research design, 247 questionnaires, using a five-point Likert scale, were analysed after completion by private business school supervisors and managers. The data has high reliability with a Cronbach alp...
Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between peop...
This article identifies the latent variables embedded within the model to measure the performance of private business schools. In the quantitative research design, 247 questionnaires, using a five-point Likert scale, were analysed after completion by private business school supervisors and managers. The data has high reliability with a Cronbach alp...
This paper explores a model to measure managerial and leadership competence of business school educated managers. It starts by reviewing the literature on general management and leadership, seeking to establish a broad theoretical framework to guide this study. After statistically ensuring that the respective theoretical measuring criteria selected...
The central focus of this study is to measure the level of brand loyalty in the Free State agribusiness environment using a validated model. This study uses the agriculturally validated Moolla-model to measure brand loyalty in the agribusiness industry. The model measures twelve of the most important antecedents that influence brand loyalty: brand...
Dié studie ondersoek die etiese tendense wat sedert 2007 tot 2016 onder Suid-Afrikaanse bestuurslui heers. Dieselfde reeks van 12 twyfelagtige individuele besigheidscenario's is deur die jare aan vergelykbare groepe bestuurders voorgehou om hul houdings teenoor die voorgestelde gedragscenario's te bepaal. Deur die jare is die houdings van 1 929 bes...
Soft drink consumption and child obesity are increasing in South Africa. Parents of primary school children influence their children directly through the choices they make when purchasing products. Parents often purchase a soft drink for the school lunch box, picnics, sporting events, and consumption at home. This study investigates the influence b...
In South Africa, social media has become a popular public relations research topic in non-governmental organisations (NGOs). This is because NGOs are increasingly integrating social media into their public relations strategies in an effort to engage with the variety of stakeholders by using communication platforms such as Facebook and Twitter that...
A theoretical model to measure managerial competence was developed by evaluating two previous models with similar aims. In addition to the original eight management competencies, another eight competencies were identified and applied to determine the management competencies needed in the Fourth Industrial Revolution with its fast-changing business...
The current study assesses attitudes towards both business ethics and consumer ethics among students at two South African universities. The universities are in two separate states characterized by their own cultural identities. The research indicates that there are numerous similarities across the two subcultures, but that some meaningful differenc...
Microinsurance is an insurance product offered to low-income earners charactrized by low profitability resulting from low premiums and high transaction costs. Insurance companies are socially challenged to also include this market segment in their portfolio of insurance products to contribute to economic development and servicing the lowincome mark...
This article compares an existing model to measure competence of managers educated within the business school environment to a similar model at another business school setting. The existing management model initially developed by Thekiso's is evaluated to determine if the model can be operationalised, hence can be regarded as valid, to apply to ano...
Fertilizer not only plays a major role in the profitability of the farmer’s business, but also represents an expensive farm input. The emerging farmer market segment is expanding and holds a great deal of potential for fertilizer companies to supply the growing need for fertilizer in this market. Almost all fertilizer marketing strategies of South...
This study aims to uniquely understand consumer buying behaviour of meat consumers in townships in South
Africa. The township, Ikageng, in Potchefstroom in the North West Province of South Africa served as geographical area where convenience sampling was used to select 300 participants from a total population of
87 701 consumers. Statistically, the...
The purpose of this seminar is to report on the use of Strategic planning/management by farmers in Southern Africa and where creativity and entrepreneurship fit into the whole strategic farm planning process. Creativity occurs in stages 1-5 of the strategic management model and entrepreneurship takes place in stage 6 (HOW) of the model described. M...
South African game farming traditionally consisted of extensive farming practices on large land where game roamed wild and hunters “worked” for a decent hunt, be that trophy- or meat hunting. However, the past decade went the way of a new market; that is to breed colour-variant indigenous game for high-priced hunting experiences. The golden wildebe...
This study compares patient propensity towards proactive health behaviour of South Africans and Americans. While the health care system of South Africa is severely stretched to deliver medical services, the United States maintains high levels of medical services for their countrymen, hence enjoying a much higher life expectancy. The South Africa da...
This study investigated the drivers which influence consumers’ beef buying behavior. A validated questionnaire was used to collect the data and to evaluate consumer beef purchasing behavior. Exploratory factor analysis was employed to analyze the data while Cronbach alpha coefficient was used to calculate the reliability of the drivers. Satisfactor...
While technology has provided opportunities for the introduction of many new technology-based products, it has also provided new operational opportunities. That is to say that technology is being used by marketers in ways that reach beyond the product variable in their marketing strategies. Hence the term technomarketing is used to represent these...
Green purchasing is an important part of sustainable consumption hence businesses quickly started analysing the green purchasing behavior of consumers in order to obtain a sustainable competitive advantage. This study attempts to close the gap by exploring the possible factors that influence green purchasing behavior. An existing model was used to...
This study evaluates the correlations between academic performance and the reading prowess of Executive MBA students in South Africa. The analysis peruses reading ability and academic performance of the first-year students from 2012 to 2015 of an Association of MBAs business school. A total of 63 students voluntarily participated in having their re...
This article identifies and analyses behavioral drivers of South African managers’ behaviour to proactive health care. More specifically, the results enlighten patients' attitude-driven behaviour aiming at how to avoid buying the unsought medical products and service. A convenience snowball sample of approximately 300 managers in
Gauteng and North-...
A model to measure the employee engagement was developed by researching historical employee engagement models. These models, consisting of employee engagement constructs and their measuring criteria, have been empirically validated and factorized into seven employee engagement factors. The seven employee engagement factors (of which factor one cons...
Swaziland is a small country situated in-between South Africa and Mozambique towards the southern tip of Africa. As former British colony, achieving independence in 1968, Swaziland has a history of colonial education based and built on diverse education in the past. This study focuses specifically on role that principals play as managers and leader...
Moolla en Bisschoff het 'n model ontwikkel om handelsmerklojaliteit te meet. Dit is in verskeie ondernemings getoets en betroubaar bevind. Hierdie navorsingstuk is 'n verlengstuk van hierdie navorsing. Die doel was om die model en sy akkuraatheid te verfyn en dit verder te ontwikkel tot 'n empiries werkende model wat handelsmerklojaliteit kan meet....
This paper reports the level of employee engagement exhibited by managers in South Africa. The model employed to measure employee engagement was validated as a measuring tool, and consequently the selection thereof as a measurement tool. The paper provides a brief rationale of the validation process, where after it continues to provide the demograp...
This paper deals with work stress within the Swaziland school education context. The objectives are to examine, understand, identify causes of workplace stress and examine how influences work performance. The discussion includes how unmanaged and/or unidentified it manifests itself in relation to the health, welfare and abilities of workers, specif...
This paper explores the theoretical perceptions of organizational politics, identifies common factors and proceeds to empirically measure perceptions of organizational politics at a national electricity provider in the SADC region. It is important to note that the degree of organizational politics varies from one organization to another but the rea...
Ophthalmology is a specialised medical service. The medical practitioner or specialist is subjected to a specifically challenging business environment. Firstly, medical practitioners and specialists in South Africa are restricted to market their practices and services as specified in their code of ethics. Secondly, a specialised service requires a...
The article reports on research to develop a model to measure employee engagement. In addition to presenting the developed model, the article also addresses a higher order objective, namely the validity of the model. The research employed exploratory factor analysis in addition to validity measures to achieve these objectives. A total of 300 questi...
Swaziland is a former British colony located on the South-Eastern tip of Africa. Resultant of colonization, the Swaziland education is based on English colonial system. However, the colonial education system, as applied in Swaziland resulted in differentiated and segregated education standards and, depending on regional location, local inhabitants...
The objective of the present study was to validate a theoretical model to measure business success of Microinsurance in South Africa. The empirical process of validation is based on literature research. The model was tested amongst 400 employees from four insurance companies offering Microinsurance (MI). 261 questionnaires were filled (a response r...
The present research investigates managerial practices for reducing negative politics at a national electricity provider in a Southern African Development Community (SADC) country. The study is triggered by rive organisational politics that has rendered the national electricity provider dysfunctional and less productive over the years. The present...
The present research investigates the effects of organisational politics. The research takes a slightly different angle of organisational politics, one that includes traditional conceptualisations of politics as typically having a negative connotation to the organisation and the other view of politics as a positive event within the contemporary org...
The postmodern ultra-competitive global marketplace makes it difficult for companies to hold on to customers. This is especially true for industries that are driven by commodity products, and the South African fertilizer industry is not excluded from this statement. It is therefore important that companies not only operate to create loyal customers...
The primary purpose of this study was to measure brand loyalty in the agribusiness environment by applying a validated model that measures brand loyalty. The measurement of brand loyalty in the agribusiness environment is based on Moolla’s brand loyalty framework for the FMCG (fast moving consumer goods) industry. The study aimed to determine wheth...
This article reports on research that aims to adapt a theoretical model that measures brand loyalty for application in the financial industry. The study employs a theoretical model (originally developed and validated for the fast moving consumer goods industry) in the South African banking industry to measure brand loyalty. As a result, it is imper...
Customer retention plays a pivotal role in contributing to the profitability of retail banks. Within this extremely competitive market it necessitates retails banks to follow a structured, data-driven approach to identify “at risk” customers and to launch proactive retention campaigns based on identified drivers of customer attrition.
The followin...
Business schools throughout the world strive to admit “quality” students to their MBA programmes. To achieve this, various measures are employed during the selection processes. These measures include various tests such as the General Management Admissions Test, Test of English as foreign language and the Common Admission Test, to name but a few. Al...
This paper provides an overview of the nature and extent of organizational politics at the National Electricity Provider in a Southern African Development Community country (SADC) with particular focus on the main players within the political environment, taking cognizance of the biographical profiles of the employees from the survey. The major rol...
This study measures service quality management in a private hospital in Gauteng, South Africa. This was done by determining the current standard of service quality management, identifying the gap between the value and the satisfaction of the service quality dimensions, as well as the influence of gender on the perception of service quality. Followi...
The paper develops a theoretical model to measure business success of micro-insurance in South Africa. This is achieved by researching historical MI models from the literature and to identify from these models the constructs that influence business success related to Micro-insurance. An exploratory research perspective examined a vast range of surv...
This study aimed to identify and investigate the marketing mix of the funeral Zimele-compliant micro-insurance product and its influence on business success of micro-insurance firms in South Afri ca. The influence of marketers' efforts to address the challenge of financial exclusion to the low-income households in South Africa with regards to micro...
This study determines the ethical profiles and dispositions of three groups of managers in South Africa. These groups consisted of (1) Managers from a specific company active in the agricultural sector in South Africa; (2) A collection of managersfrom diverse industries in South Africa; and (3) A group consisting of potential managers. The objectiv...
A brand loyalty model was developed, validated and tested in various industries by Moolla and Bisschoff. This paper is an extension of this research, and the objective is to simplify and further validate the model into an empirical working model that could measure brand loyalty. The original model employed a strong theoretical base to identify 26 b...
Creativity plays the key role in invention, innovation and problem solving that improve human life. The objective of this article was to develop and assess a tool to measure the creativity of university students. In doing so, a literature study of creativity was embarked upon to identify the underlying variables used to measure creativity. The iden...
The objective of this article is to develop a model to measure employee engagement. In doing so, the article firstly develops a theoretical model by identifying employee engagement constructs from the literature. Secondly, identifying measuring criteria of these constructs from the literature, and thirdly, to validate the theoretical model to measu...
Creativity is often misunderstood due to inconsistencies concerning the definition of creativity, the methodologies used to explain creativity as a phenomenon and the various measurement instruments to determine creative ability. This article aimed to compare two conceptual frameworks to identify the most reliable and valid conceptual framework t m...