Christine Gonzalez

• doctorate
• Professor at Le Mans University

Cette étude exploratoire porte sur les liens existant entre degré d'abstraction des labels, valeurs hédoniques et utilitaires de la visite d’un site Web et satisfaction du consommateur par rapport à l’environnement d’achat. L'analyse des entretiens montre que cette satisfaction varie en fonction du degré d'abstraction des labels, du contexte, de la...

Cet article se base sur les recherches sur la conception de site Web et sur l'environnement d'achat en magasin pour conceptualiser les liens entre la conception du site Web et le comportement du consommateur. Le cadre proposé ici retrace les liens entre la conception du site Web, la perception du site Web et les réponses du consommateur. Il postule...

RÉSUMÉ La consommation socialement responsable, c'est-à-dire la prise en compte par les individus de préoccupations sociales ou environnementales dans leurs choix de consommation, se diffuse. Cette nouvelle tendance est-elle due à une nouvelle façon d'ap-préhender la consommation ? L'objectif de cet article est d'identifier différents profils de co...

Cette recherche a été financée par l'ANR dans le cadre du projet ANR DOBA. Résumé : La diversité des pratiques de don a été mise en lumière par de nombreux chercheurs de toute discipline, mais peu d'entre eux se sont intéressés à l'évolution de ces pratiques au cours de la vie de l'individu et au gré de sa construction identitaire. Reposant sur les...

Contact tracing applications (CTAs) have been presented as important tools in the fight against the Covid-19 pandemic. In France, the government developed the ‘StopCovid' CTA which later became ‘TousAntiCovid.' This research aims at understanding the determinants of the use of this CTA and of the intention to integrate the health pass. To do that,...

This chapter considers the compatibility of digitalization and sustainable food. It addresses how digitalization also paves the way for interesting areas of reflection or action for particular target audiences and in specific contexts. Taking an interest in food consumption is inherently complex owing to its multifaceted nature. The issue arises of...

Nombreux sont ceux qui voient le marketing et le développement durable comme deux domaines complètement éloignés, voire opposés. Pourtant, le marketing occupe une position privilégiée pour encourager des transformations au niveau de la production et orienter les consommateurs vers des comportements responsables. Dès son origine, le marketing s’est...

This exploratory research aims to study social representations of food waste through the study of the regional daily press. Understanding social representations is the first step in adapting the communication strategies implemented by stakeholders to fight food waste and, ultimately, to change individual behaviour in a sustainable way. The lexical...

Brands and retailers wish to appear benevolent toward consumers. To this end, “servicial” mobile applications are being developed: they support brands’ value proposition on usefulness and convenience and/or try to modify consumers’ food behavior. However, these new technological devices remain rejected by consumers, in particular because of their i...

Les sites d’achats groupés ont été accusés de ne présenter que peu d’intérêt sur le long terme pour les prestataires, puisque les acheteurs seraient avant tout des « chasseurs » de bonnes affaires. Les recherches existantes sur les motivations de magasinage apportent une réponse imparfaite à cette assertion car elles ne prennent pas en compte de no...

Through their consumption choices and practices, individuals aim to build their own identity and strengthen their well-being. Based on a quantitative survey of 455 consumers, this research shows that the distribution channel impacts the consumer perceived well-being during shopping experience, in the context of fruit and vegetable purchasing. Key e...

Transportation companies as well as retailers strive to deliver customer value to differentiate from competitors and even to create a competitive advantage. The goal of this paper is to answer the following questions: Is there other dimensions in addition to dimensionality, moment of the evaluation, and nature of the experience that could structure...

Le modèle Groupon a fait l’objet de nombreuses critiques. Ainsi, travailler avec Groupon ou plus largement avec des sites d’achats groupés ne présenterait que peu d’intérêt pour les prestataires. Se pose notamment la question des motivations des acheteurs Groupon qui seraient avant tout des chercheurs de bonnes affaires. Les recherches actuelles ap...

M-commerce is a fast growing activity whose importance was acknowledged very soon by both managers and researchers (Balasubramanian et al 2002; Dholakia and Dholakia 2004). Models have been proposed to better understand the determinants of the intention to m-shop. Most of them have been based on mobile phones (Kleijnen et al. 2007; Ko et al. 2009)...

Nowadays, not‐for‐profit organizations and charities face the ageing of donors and a growing debate over monetary donation collection methods. They need to find solutions to attract younger generations of donors. Could this be done using the same methods applied to older generations? This present research investigates social representations (SRs) o...

Online private sales exist and have been successful since around ten years. They consist in putting on sales on a web site, for duration limited to a few days, limited stocks of famous brands products, at discounted prices. Only members of the web site have access to these sales. These strategies aim at provoking impulse purchase by playing on the...

Socially responsible consumption, that is the incorporation by individuals of social and environmental concerns in their consumption choices, is growing. Is this new tendency a consequence of a new way of considering consumption? The aim of this research is to verify the existence of different profiles of socially conscious consumers and to study t...

This article deals with antecedents of attitude toward sales in the clothing industry, and its behavioral consequences. After developing a measure of attitude toward sales and of its antecedents, we conducted several studies to test our conceptual framework. The results suggest that although most costs and benefits have the same impact on attitude...

Cet article s'intéresse aux antécédents de l'attitude par rapport aux soldes dans le domaine de l'habillement, ainsi qu'à ses conséquences en termes de comportement. Après avoir développé une échelle mesurant l'attitude par rapport aux soldes et ses antécédents, nous avons mené plusieurs études pour tester notre cadre conceptuel. Les résultats sugg...

For good or bad, shopping and gifting are intertwined. This research looks at sources of gratification associated with shopping for gifts. More particularly, the roles played by general and specific shopping orientations in shaping gift shopping value and satisfaction are examined. Results from testing a theoretical model suggest that gift shopping...

The purpose of this exploratory study is to analyze the links between the degree of abstraction of web site labels, utilitarian and hedonic values, and consumer satisfaction. The analysis shows that satisfaction varies according to label abstraction degree, context, and consumer personality, and allows us to isolate user expectations concerning lab...