Christina L. Spurgeon

Christina L. Spurgeon
Queensland University of Technology | QUT · Journalism Media and Communication

About

34
Publications
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379
Citations

Publications

Publications (34)
Article
A significant body of literature examines the under-representation of people with disability in the media. In news and fictional portrayals, people with disability are often defined by disability first, personhood second, perpetuating stereotypes of people with disability as different. Activists attempt to change how media portray people with disab...
Article
It is misguided to assume that social media platforms compensate people who live with disabilities from exclusion from social life; participation in broadcast media still eludes 20 per cent of Australians who live with disability. Barriers such as costs, technological inaccessibility and social attitudes mean that digital media can fail to deliver...
Research
Full-text available
This report describes a dynamic ‘Co-creative Media System’ that is emerging in the social space bounded by the following institutional pillars: • major cultural institutions (including screen culture agencies, libraries, museums, galleries and public service broadcasters) • the Community Arts and Cultural Development sector (historically supporte...
Article
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The adaptation of market segmentation to political communication is identified here as a neglected explanation for why young people often figure in popular political debates as both the cause and symptom of declining social values and civic participation. New media also contribute to public anxiety because they enable new forms of mediated civic en...
Article
Full-text available
Computational journalism involves the application of software and technologies to the activities of journalism, and it draws from the fields of computer science, the social sciences, and media and communications. New technologies may enhance the traditional aims of journalism, or may initiate greater interaction between journalists and information...
Article
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This chapter reports on Australian and Swedish experiences in the iterative design, development, and ongoing use of interactive educational systems we call ‘Media Maps.’ Like maps in general, Media Maps are usefully understood as complex cultural technologies; that is, they are not only physical objects, tools and artefacts, but also information cr...
Article
Full-text available
This paper reports findings from a study of user behaviours and intentions towards online news and information in Australia, undertaken by the Queensland University of Technology Creative Industries Faculty and the Smart Services Cooperative Research Centre. It has used a literature review, online survey, focus groups and interviews to explore atti...
Article
Full-text available
We all know that the future of news is digital. But mainstream news providers are still grappling with how to entice more customers to their online sites. This paper provides context for a survey currently underway on user intentions towards online news and entertainment, by exploring: 1. Consumer behaviours and intentions with regards to accessing...
Article
This chapter looks at how text messaging has been used to bridge existting mass media such as television and new mobile media. New programme TV formats and genres have been developed to take advantage of the new commercial opportunities of convergence, including 'participation TV' which is considered in detail here. The chapter also provides an acc...
Article
This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, "Advertising and New Media" critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising...
Article
This paper considers a neglected but crucial aspect of the new business of mobile interactivity: the premium rate data services industry. We provide an international anatomy of this industry model, and the ways in which it has been used to capitalize upon the surprising success of short message service (SMS) to provide a basis for the development o...
Article
The use of SMS as a feedback channel or return path (that is, a new communication channel) in broadcasting is increasingly commonplace. But, what is the real significance of these SMS-mediated television events? Is this massive shift in the new digital mobile messaging landscape a lifeline for broadcast television, now struggling with its advertisi...
Article
This article takes a co-evolutionary approach to considering the influence of internet cultures and revenue sources on the development of the new commercial search media. The extent to which advertising revenues can be relied upon as a defining characteristic of commercial media in the global era is also problematised. A comparative consideration o...
Article
Something of a design after-thought, mobile phone SMS (Short-Message Services) have been enthusiastically adopted by consumers worldwide, who have created a new text culture. SMS is now being deployed to provide a range of services and transactions, as well as playing a critical role in offering an interactive path for television broadcasting. In t...
Article
How do advertising practices need to adapt and change in order to effectively engage new media consumers? Integration has been an important, overarching industry response in recent decades (Cappo 2003; Turow 1997). More recently, branded content has attracted a lot of attention as an integrated technique that is potentially well-suited to nationall...
Article
Full-text available
This paper looks at recent developments in the Chinese magazine industry to illustrate trends in advertiser-funded media associated with China's accession to the World Trade Organisation (WTO). It argues that advertising services are an integral part of the WTO "wrecking ball" now being wielded to reform the marketplace and promote innovation and e...
Article
Full-text available
This paper reports on the introduction of media mapping in media education programs in three Australian universities. ‘Media mapping’ aims to integrate students’ theoretical and ‘real world’ knowledge of the media. It involves investigating media organisations, analysing their operations, developing data base profiles and then organising and creati...
Article
This article looks at various factors that have contributed to the apparent erosion of classified advertising revenues for metropolitan dailies, a trend which has become more pronounced in recent years. Factors considered include the rise of the suburban press as a source of competition for classified advertising, the intensive commercial developme...
Article
The role of advertising in the service of popular culture has been recognised, researched and debated in media and cultural studies for many decades. ‘National flagship’ advertising continues to evolve as an important space in which civic expectations about Australianness are represented, articulated and negotiated as part of the popular cultural l...
Article
In 1998 an international coalition of non-government organizations (NGOs) and national governments mounted a very successful campaign of opposition to the Multilateral Agreement on Investment (MAI). International demonstrations, from Seattle to Melbourne, continue to draw popular attention to ‘a kind of deficit of democracy at the international lev...
Article
Full-text available
Describes the East Timor Press Project, in which students in the School of Media Journalism at the Queensland University of Technology used the Internet to support the development of an independent press in East Timor. Assesses the strengths and weaknesses of the Project and reviews the benefits of the Project to the students, site users and East T...
Article
This paper attends to two key policy issues in the media and communications sector, and focuses on an innovative case study through which both are being addressed. The case study here is the Brisbane Media Map (http://bmm.qut.edu.au), a student-produced online directory of the Brisbane area’s media and communications industry and services. The Bris...
Article
Full-text available
This paper reports on Australian and Swedish experiences in the iterative design, development, and ongoing usage of an interactive educational system we call 'Media Maps'. Like maps in general, Media Maps are usefully understood as complex cultural technologies. That is, they are not only physical objects, tools and artefacts, but also information...
Article
In 2004 the first, national, statistically robust, quantitative assessment of the Australian community broadcasting sector's audience reach was undertaken. Conducted by McNair Ingenuity, this research provided a major breakthrough in the wider shift to a more audience-centred approach to managing the sector. The findings, significance and implicati...
Article
Full-text available
This paper considers the question, ‘what is co-creative media, and why is it a useful idea in social media research’? The term ‘co-creative media’ is now used by Creative Industries researchers at QUT to describe their digital storytelling practices. Digital storytelling is a set of collaborative digital media production techniques that have been u...
Article
Marketers and commercial media alike are confronted by shifts in the social relations of media production and consumption in the global services economy, including the challenge of capturing, managing and commercialising media-user productivity. This trajectory of change in media cultures and economies is described here as ‘mass conversation’. Two...
Article
Full-text available
This paper summarises findings from a survey of user behaviors and intentions towards digital media and information in Australia. It was undertaken in the first quarter of 2009 by the Queensland University of Technology Creative Industries Faculty and was funded by the Smart Services Cooperative Research Centre. The survey targeted users of 2 news...
Article
Full-text available
How might media function as the infrastructure of democracy and nation building when the basic requirements for life have been devastated by civil war? Students in the School of Media Journalism at the Queensland University of Technology recently confronted this question when they participated in a Project that used the Internet to support the deve...
Article
Full-text available
We all know that the future of news is digital. But mainstream news providers are still grappling with how to entice more customers to digital news. This paper provides context for a survey currently underway on user intentions towards digital news and entertainment, by exploring: 1. Consumer behaviours and intentions towards digital news and infor...

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