Christina Soyoung Song

• Ph.D
• Assistant Professor at Illinois State University

The manifestation of “Artificial Social Intelligence (ASI)” stands as a cornerstone of a social robot system development that influences users' interactions and experiences overall in the ever-evolving landscape of user-centric HumanRobot Interaction (HRI). Recognizing the pivotal need to evaluate a socially interactive system accurately, this pape...

Drawing upon a theoretical foundation within service-dominant logic, this study analyzed multi-group networks of humanoid service robots (HSRs) and investigated the differences in the structures and relations between groups that adopted and rejected HSRs. Moreover, it explored the most important and central predictors in each network among value co...

Through the lens of self-regulation theory (SRT), this study investigates the following: (1) the ways in which consumers' personality traits of conscientiousness, openness, and agreeableness increase their self-regulated mindsets of frugality and green efficacy; (2) whether frugality facilitates green efficacy; and (3) whether frugality and green e...

Anxiety toward robots is a pre-conditioned emotion that might inhibit the formation of positive attitudes about interactions with robots. In the context of consumer robotics, this study operationalizes anxiety toward robots as consumers’ anxious feelings and fears about robots in frontline retail encounters. The study evaluates item quality of the...

Based upon Computers-Are-Social-Actors and Social Exchange theories, this study investigated causal configurations of Human-Robot Trust (HRT), social intelligence, and retail assistance performance of humanoid robots that may increase consumers’ intention to visit a footwear store. A pretest and main study (n = 455) were conducted with a video-base...

The Retail Service Robot (RSR) is a humanoid robot that uses AI service automation to provide customized shopping assistance. Based upon Computers-Are-Social-Actors theory, this study investigates: (1) The way RSRs’ usefulness, social capability, and appearance facilitate Human-Robot Interaction (HRI); (2) whether anxiety toward robots inhibits the...

Background: Colorectal cancer screening (CRCS) rates remain suboptimal among Korean Americans despite recommendations from health organizations. Little is known about the mechanism underlying their CRCS adoption within complex systems. This study aimed to examine the multi-level predictors of CRCS adoption among Korean Americans using a decision t...

With the advancement of additive manufacturing technologies in their material processing methodologies and variety of material selection, 3D printers are widely used in both academics and industries for various applications. It is no longer rare to have a portable and small desktop 3D printer and manufacture your own designs in a few hours. Desktop...

This paper outlines an experiential project and teaching strategies for a fashion promotion and visual merchandising course developed by a fashion merchandising professor over a period of 10 weeks during Spring 2020. The paper addresses the importance of dynamic instructional projects as an effective teaching tool for textile and apparel educators....

This study investigates whether consumers' self-interests and social interactions predict their willingness to share their personal information with a fashion sales robot. The study develops hypotheses based upon the information sharing theory and tests them by building a decision tree predictive model. Using a video stimulus of a fashion sales rob...

High-visibility safety apparel (HVSA) is personal protective clothing that provides visual conspicuity to reduce police officers’ risk of fatality or injury from road traffic accidents. Under the current U.S. Department of Transportation’s Federal Highway Administration regulations, police officers on or near Federal-Aid highways are mandated to we...

Drawing upon the theory of human-robot interaction (HRI), this study examined the relations among perceived characteristics of fashion robot advisors (FRAs), consumers' negative pre-conceptions toward robots, and positive dispositions toward technology to identify network differences in adoption and nonadoption groups. For interviews, pretests, and...

With the increased awareness about ecological concerns and the growing popularity of sustainable fashion, thrift retail stores are growing fast both in number and sales. However, limited research has examined thrift stores as a distinct retail sector from a general second-hand retail sector that includes both non-profit thrift stores and for-profit...

This review of human-robot interaction technology (HRI) suggests how retailers can enhance customer service and improve their operations through the use of service robots. We have reviewed earlier studies and have identified current and emerging robotic technologies as potential retail game changers in business. The review of HRI technologies prese...

This review of human–robot interaction technology (HRI) suggests how retailers can enhance customer service and improve their operations through the use of service robots. We have reviewed earlier studies and have identified current and emerging robotic technologies as potential retail game changers in business. The review of HRI technologies prese...

In this study, we identify impure altruism as a duality of altruistic and egoistic warmth. We examine how these feelings motivate consumers to buy green apparel in response to advertisements. We test the effectiveness of the message orientation and its interactivity with a beneficiary and propose modeling impure altruism as the reason why consumers...

Drawing upon the theory of virtue ethics, this study builds a decision tree predictive model to explore the anticipated impact of good traits (i.e., virtuous and personality traits) on socially responsible consumption. Using R statistical software, we generate a classification tree (decision tree) and cross-validate the model on two independent dat...

This study uses a human-centered approach to environmental ethics to examine which perceived factors in advertising predict consumers’ intention to purchase “green”, or sustainably and ethically produced, apparel. We use eight different types of green apparel advertisements to build a decision tree model to determine the most influential factors th...

Strategy is a key concept in retail and business education. Yet, this important term has evolved to include many definitions, which can create confusion in the classroom environment. This paper proposes a standardized use of the term “strategy” in retail and business classrooms. It suggests a focused definition of strategy as “the principle that gu...

This study examines the personality traits of people who tend to engage in social media as opinion leaders in the context of the travel industry. Specifically, we investigate the extent to which openness, exhibitionism, and competence in interpersonal relationships and flow experience affect the propensity of opinion leadership (OLP) and opinion le...

Modeling the Consumer Acceptance of Retail Service Robots (Song, 2017): Doctoral Dissertation, University of Tennessee, Knoxville - https://trace.tennessee.edu/utk_graddiss/4655 - This study uses the Computers Are Social Actors (CASA) and domestication theories as the underlying framework of an acceptance model of retail service robots (RSRs). The...

The purpose of this paper is to address the pedagogical importance of and recommend methods for using social media as a strategic teaching tool for college/university-level textile and apparel educators. This social media project can be adopted in any courses related to apparel promotion, international retailing, or apparel global sourcing, whether...

The purpose of this study is to investigate how law enforcement officers’ attitudes toward occupational attributes of safety, appearance, and comfort affect their wearing behavior related to High-Visibility Safety Apparel (HVSA). The results suggest that attitudes toward safety and appearance positively affect HVSA wearing behavior, while attitudes...