Christina Öberg

Christina Öberg
Karlstads Universitet · CTF Service Research Center

Professor

About

226
Publications
37,289
Reads
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1,826
Citations
Citations since 2017
93 Research Items
1359 Citations
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2017201820192020202120222023050100150200250300
2017201820192020202120222023050100150200250300
Additional affiliations
March 2002 - December 2010
Linköping University
Position
  • Research Assistant

Publications

Publications (226)
Article
Full-text available
Trust is intimately connected with relational interactions, but does it also have a role to play in transactional exchanges? How would it differ? While trust has been discussed extensively in sharing economy research, the focus has been on trust cues created in exchanges between strangers, thereby approaching trust empirically rather than theoretic...
Conference Paper
This paper takes its motivation from an innovation initiative including mostly public sector, but also private sector parties, which displayed difficulties in implementing innovations developed external to the implementing public organization, despite them being carried forth by actors part of these organizations. Questions raised and discussed in...
Conference Paper
IMP researchers have been strong champions for the broadening of perspectives in M&A research. Through showing how M&As affect yet also are affected by the firm’s network, they have pointed at the need to include business network parties in M&A analyses. This paper describes and discusses the notion of networks in M&A research. A co-citation analys...
Conference Paper
Utilisation has emerged as a new concept and goal of university-industry interaction. Targeting the broad fulfilment of future challenges while broadening the pallet of activities, utilisation risks becoming a fuzzy concept with many different understandings. This paper describes and discusses various parties’ sensemaking related to the transformat...
Conference Paper
Utilisation has emerged as a new concept and goal of university-industry interaction. Targeting the broad fulfilment of future challenges while broadening the pallet of activities, utilisation risks becoming a fuzzy concept with many different understandings. This paper describes and discusses various parties’ sensemaking related to the transformat...
Article
Full-text available
Purpose Current online business development redistributes last-mile logistics (LML) from consumer to retailer and producer. This paper identifies how empirical LML research has used and defined logistic performance measures for key grocery industry actors. Using a multi-actor perspective on logistic performance, the authors discuss coordination iss...
Article
Full-text available
Purpose Although ecosystems have been researched extensively over the past decade, we know little about how they should be organised. Focusing on a knowledge ecosystem comprising a university and a regional strategic network (RSN), this paper aims to describe and discuss the mechanisms for knowledge development in knowledge ecosystems. Design/meth...
Article
Full-text available
Regional economic disparity and environmental sustainability are two prioritized areas of societal concern. By focusing on how societal support and company ambitions influence firms' decisions, this paper reveals the tension between environmental sustainability and attempts to create a balance between regions. The paper describes the consequences o...
Conference Paper
Utilisation has emerged as a new concept and goal of university-industry interaction. Targeting the broad fulfilment of future challenges while broadening the pallet of activities, utilisation risks becoming a fuzzy concept with many different understandings. This paper describes and discusses various parties’ sensemaking related to the transformat...
Article
Purpose Additive manufacturing has been described as converting supply chains into demand chains. By focusing on metal additive manufacturing as a contemporary technology causing ongoing disruption to the supply chain, the purpose of this paper is to describe and discuss how incumbent firms act during an ongoing, transformational disruption of thei...
Article
Purpose Universities, when collaborating with industry, are generally assumed to be the motors for innovation. Inspired by a case on a university’s collaboration with small- and medium-sized enterprises (SMEs) in a regional strategic network (RSN), this paper aims to put forth how the university makes important contributions through transferring kn...
Article
Full-text available
The sharing economy has gained traction in several industry sectors by establishing ever-new platforms, with digital intermediation and peer-to-peer exchanges at the heart of the business model. Most research on the sharing economy concerns the phenomenon level or focuses on the operations of single platforms. This paper connects various sharing ec...
Article
Purpose In tourism research, crisis management mostly refers to operational, on-location, chaotic measures taken as a crisis strikes a tourism destination. Related to COVID-19, this paper focuses on public initiatives representing strategic-oriented crisis management while showing that such initiatives may not help those needing support. More preci...
Article
Full-text available
This paper explores the interaction and interdependence between family firms and sparsely populated regions. Interactivity underlines the dynamics of the setting and how it changes based on activities between the firm and the context, whereas interdependence refers to how the family firm and the region become mutually reliant on one another. Five c...
Article
Full-text available
This article describes and discusses nominated procurement as a means through which buyers select sub-suppliers to achieve sustainability compliance upstream in emerging economies' supply chains. Hence, it critically examines the ways buyers articulate nominated procurement and the unfolding supply chain consequences. Based on in-depth interviews a...
Article
Full-text available
Purpose This paper describes and discusses company spin-ins and spin-outs as a means to understand company growth in a dynamic context. The following question is asked: How can growth be understood in spin-ins and spin-outs of innovative firms? The paper suggests return on capabilities as a measure to understand growth in an open innovation context...
Article
Purpose This article explores the various stakeholders' perceptions of the ways digital work is organised within the sharing economy and the social implications of the transformation of work. Design/methodology/approach Applying social media analytics (SMA) concerning the sharing economy platform Foodora, a total of 3,251 user-generated content wa...
Chapter
This chapter describes and discusses the role of e-learning for small and medium-sized firms' (SME) business development and does so specifically in university-SME interaction related to sparsely populated regions. It is based on the idea that e-learning may provide a valuable means for developing knowledge creation and expansion beyond its educati...
Article
Tension refers to contradictions and mostly implies any two parties disagreeing. This paper extends the lens from tension on dyadic levels to describe it in the smallest of networks: the triad. Adopting a multiple-case study methodology illustrating triadic relationships in three different settings, the paper points to how tension may occur among f...
Article
The sharing economy could be said to disrupt who does what in exchanges. This paper categorises the roles played by users, providers, and platforms in different interpretations of the sharing economy. It asks: What different roles do the users, providers, and platforms play in the sharing economy? And: How do the roles differ in various interpretat...
Article
Full-text available
Open marketing as conceptualized in this paper refers to how external parties take part in strategic, integrative marketing activities. To distinguish this more recent trend in marketing from traditional meanings of marketing, the paper provides a typology on roles and role keepers in marketing. Four types of roles and role keepers are outlined: ma...
Article
Full-text available
This paper aims to conceptually develop a business model typology in tourism. It focuses on digitalization and destination location as important contextual factors when developing the typology. The paper builds on prior research on business models and tourism research by adopting configuration theory to create a typology of business models in touri...
Article
Det är sedan länge känt att bakgrundsmusik kan påverka hur konsumenterna upplever och agerar på en marknadsplats. Vi vet däremot väldigt lite om personalens upplevelser av bakgrundsmusiken, samt vad effekterna blir om personalen i högre utsträckning kan påverka den musik som spelas i butiken. Det övergripande syftet med detta projekt har varit att...
Article
Purpose Gender diversity is extensively debated and researched in relation to corporate boards. The focus on the gender composition on single boards neglects an important issue: that of how the power of board members is impacted by their representation on other boards. Board interlocks refer to how a board member is also represented on other compan...
Article
Purpose Using the case of Foodora, this paper aims to assess the impact of technological innovation of an emerging actor in the sharing economy through stakeholders’ perceptions in the market and non-market domains. Design/methodology/approach Using a methodological approach called social media analytics (SMA) to explore the case of Foodora, 3,250...
Article
Full-text available
Purpose Incubators, as providers of advice and resources, suggest fostering the development of early-idea firms. Literature and practice seem to suggest an ever-increasing amount of incubator support. The creation of business relationships is at the heart of any business development, and this paper addresses whether a laissez-faire incubator foster...
Article
Purpose This paper aims to investigate the nature and dynamics of the interaction between university spin-offs (USOs) and academia. Design/methodology/approach The theoretical framework is grounded in an interactive view based on the industrial marketing and purchasing literature on USOs and their development. The concepts of activity links, resou...
Article
The acknowledgement of a research tradition by other disciplines shows its contribution to the development of the broader body of scientific knowledge. This paper investigates the contribution of IMP (Industrial Marketing and Purchasing) research to broader research disciplines by analyzing how researchers within and beyond IMP have cited core IMP...
Article
Purpose Digitally intermediated peer-to-peer exchanges have accelerated in occurrence, and as a consequence, they have introduced an increased pluralism of connotations. Accordingly, this paper aims to assess user perceptions of the interplay between the sharing, access, platform, and community-based economies. Design/methodology/approach The shar...
Article
Purpose Ambidexterity refers to the ability to balance contradictory items and has been extensively described in relation to technological advancement in large-sized manufacturing firms. Few studies on hospitality and tourism firms have described the balancing of innovative developments, often focusing on the operational level of firms. Ambidexteri...
Article
Full-text available
The effects of in-store music on consumer behavior have attracted much attention in the marketing literature, but surprisingly few studies have investigated in-store music in relation to employees. Conducting a large-scale field experiment in eight Filippa K fashion stores in Stockholm, Sweden, we investigate whether it is beneficial for store owne...
Article
Purpose With the overarching idea of disruptive technology and its effects on business, this paper focuses on how companies strategically consider meeting the challenge of a disruptive technology such as additive manufacturing. The purpose of this paper is to describe and discuss changes in positions and roles related to the implementation of a di...
Article
In innovation systems, venture firms, incubators and science parks may interact with universities to achieve commercialisable output. These various parties are connected to different guiding performance metrics - measures on each party's performance - that influence their behaviours. This paper illustrates and discusses the role of performance metr...
Article
Purpose The recording industry has gone through a far-reaching disruption, but the major record companies from the past continue to surge. The following question is addressed: Why has disruption in the recording industry not followed the patterns of generic examples from other sectors? The purpose of this paper is to describe and explain why the d...
Article
Full-text available
This paper is focused on automotive stamping tools and dies as well as the impact of 3D metal printing and metals related 3D-printing on design and production of such tools and dies. The purpose has been to find out the current industrial potential of 3D-printing as far as lead time, costs, shapes, material usage, metal piece size, surface roughnes...
Article
Full-text available
Purpose Additive manufacturing, that is, layer-based manufacturing technologies, is thought to change supply chain operations from global to local, while also affecting design processes and product structures. As this transformation happens, a power struggle among various actors relating themselves to additive manufacturing has emerged. The purpos...
Conference Paper
This paper investigates the role of networks when emerging-economy firms enter into advanced- economy markets. More specifically, it focuses on how advanced-economy market supplier networks are created by the emerging-economy firm to legitimate it vis-á-vis advanced-economy customers. The purpose of the paper is to examine how emerging-economy firm...
Article
Purpose -- This paper extends the discussion on stability and change through focus on specific relationship characteristics. Quality management systems prescribe established routines for supplier selection and monitoring, and may thereby designate the nature and longevity of customer–supplier relationships. The purpose of this paper is to describe...
Article
Full-text available
Additive manufacturing, that is 3D printing technology, may change the way companies operate their businesses. This article adopts a business model perspective to create an understanding for what we know about these changes. It summarizes current knowledge on additive manufacturing within management and business research, and it discusses future re...
Article
Purpose The purpose of this paper is to focus on emerging market companies that internationalize into advanced economies by means of acquisitions and to investigate brand management during post-acquisition integration from a multi-level perspective and to identify how a brand management strategy can be constructed. It takes into account the influe...
Article
Purpose Proximity – that is, the closeness of parties – has been increasingly emphasized in studies on innovation networks. The idea of closeness has been discussed in relation to geographic proximity, and has also been referred to as knowledge overlaps and shared understandings between parties. In most of the studies dealing with proximity in rel...
Article
Purpose The purpose of this paper is to examine how tension management as a means of achieving compromise and overcoming minor conflicts reduces the effects of the opportunism and bargaining costs of relationships on the evaluation of business partners. The paper proposes and tests a theoretical model with a full-information approach using structu...
Article
Full-text available
A business network consists of directly and indirectly connected companies, where social and economic ties help to understand these connection. Innovations could be seen to relate to business networks in two ways: they may result from interaction between business partners, or they would need to fit into, or through changes to interaction patterns a...
Article
Full-text available
Open innovation has rendered increased interest both in practice and research, and has expanded from dyadic transfers of ideas, to ecosystem levels. Knowledge is at the heart of open innovation, and this paper describes and discusses knowledge-transfer linkages for open innovation. It does so based on a literature review. The paper links together o...
Article
This article introduces Industrial Marketing Management's special issue on start-ups and networks. To begin with, we stress the relevance of understanding the context wherein entrepreneurship unfolds - a context filled with social, technical and economic connections to which the start-up needs to relate. We also present and confront three network p...
Article
Full-text available
The merger and acquisition (M&A) literature remains scarce on descriptions about marketing integration. The few M&A studies focusing on marketing integration describe a one-type-fits-all integration. This paper develops a typology on marketing integration. The typology departs from the continuum between standardised products and customised services...
Article
Full-text available
The merger and acquisition (M&A) literature remains scarce on descriptions about marketing integration. The few M&A studies focusing on marketing integration describe a one-type-fits-all integration. This paper develops a typology on marketing integration. The typology departs from the continuum between standardized products and customized services...
Article
New ways of organizing businesses, such as the freelance and sharing economies, may bring entirely new meaning to those fundamental ideas that are believed to underpin business exchanges. Through the lens of social and economic ties, this paper sets to address how these new ways of organizing business change the view on business exchanges. The purp...
Article
The smart city idea refers to new ways of organising city functions and urban life, which are believed to move production and consumption from global to local, manufacturing from competitive to collaborative, and business from a shareholder to a multiple-stakeholder point of view. Most previous research has focussed on the societal level of smart c...
Conference Paper
Based on longitudinal data from the global music industry, this paper examines how companies may expand their networks geographically while, at the same time, the population of active businesses is trimmed by selection mechanisms. The paper combines theory from evolutionary approaches in social sciences on the mechanisms weeding out the least adopt...
Article
Purpose The smart city idea refers to new ways of organising city functions and urban life, which are believed to move production and consumption from global to local, manufacturing from competitive to collaborative, and business from a shareholder to a multiple-stakeholder point of view. Most previous research has focused on the societal level of...
Article
Purpose The literature has described knowledge transfer in terms of how companies advance their merger and acquisition activities through experience. This indicates a knowledge transfer from one acquisition to the next, with the acquiring party being the carrier of such knowledge. The present paper aims to add to this view through pointing out how...
Article
Purpose The literature has shown great interest in open innovation (OI), and also discussed its degree of openness based on, for example, the number of parties involved. Less is known, however, about what makes OI processes work. The purpose of this paper is to describe and discuss the importance of trust in OI, and the paper specifically focusses...
Chapter
Start-ups are often born in some kind of ‘hosting’ environment such as business and university incubators or science technology parks. For decades, this has been considered an important measure of enhancing academic entrepreneurship (Grimaldi, Kenney, Siegel, & Wright, 2011) and the beginning of a start-up’s journey towards becoming a full-grown bu...
Article
Purpose IMP researchers have shown interest in how innovations result from interaction among companies, while, and in parallel, there has been an increased focus on open innovation (OI) during the past decade. OI depicts how companies source, spin-out, and collaborate on innovation. This paper describes and discusses whether and how IMP and OI res...
Chapter
Researchers have shown increased interest in open innovation – that is, the inflow and outflow of ideas, or the collaborative efforts of innovating – while previous research on acquisitions of innovative firms has foremost focused on the inflow only. Open innovation, however, introduces several new challenges related to acquisitions of such firms,...
Chapter
One crucial, recurring challenge for business managers involves taking the right action when pressured to change from resource investment in a business relationship to the pausing or termination of such, which, in some situations may dissolve the relationship completely. In that ongoing quest, a substantial part of the information necessary for the...
Article
Smart city initiatives could be expected to radically change the ways businesses are organised. This paper is a first step to understand the role of smart cities in supply chain management, with a specific focus on supplier networks. In this paper, the following question is posed: How will smart cities change supply chain management? Further, a con...
Article
This paper describes and discusses how innovation impacts creativity in the advertising sector. It points to the double meaning of creativity — as innovativeness and as artistic skills — and indicates a tension between the two. Empirical illustrations consist of two case studies from the advertising sector. These point to how innovations (in terms...
Article
Collaborations of different sorts have increased in importance. In order to make parties work better together and promote the collaboration to others, the development of a shared collaboration-level identity may prove important, but company-level identities may challenge such developments. Identities here reflect shared values for collective entiti...
Article
This paper discusses commercialisation through the acquisition of university spin-offs and its various outcomes based on resource and capability reconfigurations. The paper captures what happens with the university spin-off in terms of resource and capability configurations and the potential opening of new development paths as a consequence of the...

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Projects

Projects (6)
Project
The project aims at studying the role of the network and the strategies used by emerging market firms when internationalising their businesses. The project contributes by investigating the unique paths and processes adopted and experienced by emerging market firms during their internationalization processes. The project also expand knowledge on value creation, trust and legitimacy in collaborations between advanced and emerging market firms.
Project
The project covers different scenarios of start-ups and innovative firms and their creation of business relationships as well as their impact on current network structures.
Project
The aim of this project is to map future scenarios for the disruptive electric utility industry, and to explore the course of experimental endeavors to transform incumbent actors’ business models to fit in relation to the expected future nature of the industry. The research question asks: "How would incumbent actors need to transform their business models to fit with a new industrial order?"