Christina Appiah-Nimo

Christina Appiah-Nimo
University of Cape Coast | UCC · Marketing and Supply Chain Management

MCom Marketing

About

14
Publications
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Introduction
Christina currently works at the Dep't of Marketing and Supply Chain Management, University of Cape Coast. Her research interests include Sustainable Marketing, Entrepreneurship, Leadership, and SMEs development and sustainability.

Publications

Publications (14)
Chapter
Plastic waste management is critical and essential for building sustainable cities in the world. This agenda has been backed by the United Nations’ Sustainable Development Goal (SDG) 11. Developed nations consider the impact of waste management and recognise it as a core marketing strategy for green business development, serving as an opportunity t...
Article
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The competitiveness and growth of the hotel industry have propelled a lot of interest by researchers. Premised on the resource-based view, dynamic capability and competitive advantage theories, this paper investigated the effect of managing supplier and customer relationships on the competitive advantage and performance of hotels. Questionnaires we...
Article
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Objective – Based on the theory of planned behaviour, this study empirically investigated and significantly validated the relationship among hedonistic buying orientation, utilitarian buying orientation, pro-environmental orientation. and willingness to patronise green hotels. Methodology/Technique – This quantitative study used the survey techniqu...
Article
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An outstanding objective of the UN and EU in recent years is to improve the environment in which firms operate. This has increased pressures on companies from consumers, governments, and shareholders alike to develop and implement sustainable business practices. Literature has covered other strategic decisions that will improve a firms’ sustainable...
Chapter
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This study measures the influence of fear of financial loss (FOFL), fear of reputational damage (FORD), with the mediating effect of online security and privacy concern (OSPCON) towards online purchase intentions in an emerging economy’s context. Data was conveniently collected from University students of four of the public higher institutions in G...
Conference Paper
Organizations are increasingly faced with the challenge of exceeding customers' expectations in the provision of products. This is even much more pronounced in a turbulent business environment and the wake of uncertainties such as pandemics. There is a need to adopt the best strategies possible to survive in the competitive landscape. This paper di...
Article
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Research background: A considerable amount of research has been conducted on the riskiness associated with online transactions in general. However, few studies have paid particular attention to the risk of online second-hand goods transactions. We, therefore, argue in this paper that, while online transactions pose several risks to consumers, the a...
Article
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The increasingly high penetration rate of the internet and technology in the world is quickly promoting online shopping. The increased innovations such as mobile money payments systems by mobile telephony companies have also improved the continuous growth in online shopping and this has ultimately been fuelled by the new generation of consumers who...
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This study was carried out to assess the effect of Total Quality Management on Service Quality Delivery. A quantitative research approach was employed. The study area was the customer service channel at Kotoka International Airport in Accra. The population was employees and customers of GACL. 221 customers and 103 employees who met the selection cr...
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Purpose of the Study: The University of Cape Coast in it bit to reduce graduate unemployment has introduced a university-wide entrepreneurship course for all non-business students. The purpose of this study was to assess the influence of the entrepreneurship course on their entrepreneurial intentions. Design/Methodology/Approach: Descriptive survey...
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The purpose of this study is to examine the possible relationship of transactional leadership style on the three tenets of market orientation, thus, competitor orientation, customer orientation and interfunctional coordination. Questionnaires were used to gather data from 200 owner/managers of manufacturing SME’s in the Accra metropolis of Ghana. T...
Article
Full-text available
Small and Medium Sized Enterprises (SMEs) are businesses that help accelerate the rate of economic growth in low-income countries and also contribute to poverty alleviation if managed with the right leadership. However, in Ghana most SMEs fail in the first year of existence due to numerous factors. This study therefore, examines the effect of owner...

Questions

Question (1)
Question
How do I go about the literature review and methodology if am using SEM-PLS as my analytical tool?

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