Chris L. Brown

Chris L. Brown
Pepperdine University · The George L. Graziadio School of Business and Management

Doctor of Business Administration

About

3
Publications
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Introduction
Chris is a keynote speaker, author and CEO of MarketCulture a firm that specializes in working with companies to create customer-obsessed cultures. He is the co-author of the award winning book, The Customer Culture Imperative which won Marketing Book of the Year in 2015. His previous post as Marketing Director for Hewlett-Packard provided him firsthand experience of the challenges facing leaders trying to create a stronger external focus. Chris has consulted with more than 50 of the Fortune500

Publications

Publications (3)
Book
Full-text available
The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors--from innovation and customer satisfaction to growth in sales and...
Article
Full-text available
Purpose The authors believe that corporate culture, if correctly aligned with the external environment, is the key to long‐term organizational success. The paper aims to explain how CEOs can take an abstract concept like culture, visualize it, and take steps to harness its power to create enduring competitive advantage in the marketplace. Design/m...