Chinwe Odionye

• B.Sc; M.A; PhD (Mass Communication)
• Lecturer at University of Port Harcourt, Rivers State

This study assessed open defecation as a public health issue and influence of media campaigns against this practice among residents of FCT Abuja, Nigeria. The study aimed to ascertain the level of knowledge of media campaigns against open defecation among residents of FCT-Abuja; whether mass media campaigns have influenced their attitude towards st...

This study assessed how Twitter ban in Nigeria by the President Muhammadu Buhari administration was framed in selected Nigerian newspaper s from June 2021 to December 2021. The objectives of the study were to ascertain: the frequency of coverage of the Twitter ban; the level of prominence given to twitter ban; the news frames used and the dominant...

The study examined the effect of Globalization and Modernization on indigenous Igbo Language Communication and Culture. It has been observed that African cultural heritage is gradually phasing out because of the adoption of modern cultural orientation by younger generation.

Background: This study employed a health technology assessment approach to explore the impact of Hippolite O. Amadiet al.’s neonatal care interventions. Methods: The research design was a qualitative desk research method. The purposive sampling procedure was adopted focusing on a subset of 10 out of a population of 45 journal articles authored by...

In the wake of COVID-19 pandemic in Nigeria, the government gave a directive on the need for citizens to put on the face masks in all public places as a means of curtailing the spread and a condition for easing the lockdown across the county. This paper assessed the awareness of residents of Bomadi Local Government Area of Delta State of mass media...

Background: Political education is a prerequisite for enhanced political skills, knowledge and participation in democracies. To ensure success in Nigerian elections, the government and the electoral agencies devote much time to the education of Nigerian citizens through mass media mobilisation programmes. Objectives: The study aimed to ascertain wh...

This Chapter- Gender Communication and Stereotyping of Gender Roles in advertising argues that the way advertisement presents images of people determines the way such people perceive themselves in the society. For instance, when women are portrayed in advertisements as housewives, sex objects and subordinate to men, they unconsciously perceive them...

This study examined the influence of television broadcasts in the prevention of violence against women in Delta State. The study anchored on the agenda setting theory, was guided by two research objectives and one hypothesis. This study adopted the mixed method design comprising quantitative and qualitative methods. The population figure of the stu...

This study examined the role of mass media in the awareness campaigns against Lassa fever in Edo State. This study employed qualitative research method with secondary sources of data. The study opine that despite their awareness level and media health messages on Lassa fever, the residents of Edo State, especially those in the rural areas still exh...

This study was necessitated by the different dispositions people Nigerians have towards taking COVID-19 jab.

The Nigeria Centre for Disease Control (NCDC) is Nigeria's national public health institute charged with the responsibility of leading the preparedness, detection and response of infectious disease outbreaks and public health emergencies. Since the outbreak of COVID-19, the NCDC has been updating Nigerians through the media on the confirmed cases o...

The coronavirus disease is a communicable and contagious respiratory disease that has not only affected human social lives, interactions and relationships but has equally changed other significant patterns and aspects of people's normal life, even after the global lockdown. Nigerians, during and after the lockdown caused by COVID-19 are behavioural...

This paper is a comparative evaluation of Nigerian newspapers and magazines editors' perception of the fight against corruption by president Buhari's administration and the coverage of corruption cases in Nigerian Newspapers and Magazines. The study sought to find out the opinion of these editors about certain issues concerning the fight against co...

Necessitated by the constant health teachings and media campaigns on the practice of exclusive breast feeding based on its benefits to both mother and child, this study sought to ascertain the awareness level of nursing mothers in Imo State on exclusive breastfeeding, their major source of exclusive breastfeeding information, the rate of exclusive...

The study examined the effectiveness of Imo State ADP communication strategy, using farmers in selected communities. It was necessitated by incessant hardship and food insecurity in the State as well as poor conditions of living of rural dweller, despite government efforts and advocacy for the adoption of agricultural and rural development programm...

This study examined audience perception of the effects of Imo State Government support on agricultural productivity in Ahiazu Mbaise LGA. Among the major objectives of this study were to ascertain the effects of Imo State Government support on agricultural productivity in Ahiazu Mbaise L.G.A of Imo State as well as to identify the factors militatin...

The yearly outbreak of Lassa fever in Nigeria which causes approximately 5,000 deaths per year has necessitated media awareness campaigns to curb the disease. Consequent this study comparatively assessed the influence of Lassa fever media campaigns on the awareness level and health practices of residents of 3 selected States in SouthEast Nigeria. T...

In this study, we assessed the influence of celebrity endorsement on consumers’buying decision of a brand, with particular reference to Globacom telecommunication Limited.The objectives of this study were to ascertain customers’ perception of the use of celebrity endorsement on Globacom telecommunication; to determine the influence of celebrity end...

The researchers comparatively analysed the coverage of COVID-19 pandemic in Nigeria by two major Television stations-AIT and Channels television. The study was hinged on agenda setting and framing theories. The researchers adopted content analysis method.

This study is an assessment of the effectiveness of consumer relations in the fast food industry in Owerri. It aimed at establishing if consumer relations strategies help fast food centres to attract patronage. The study was anchored on Expectancy Value Theory. The research design adopted was survey method. Data were collected using the questionnai...

This study is a review of the literature on COVID-19 vaccination in Nigeria highlighting the role of the mass media and public relations in influencing people's acceptance of the vaccine. The paper was library-based, which essentially entails a review of extant literature as the basis for understanding the COVID-19 issues and reaching necessary inf...

Evolution and dynamic penetration of the Internet provided radical paradigm shifts in different aspects of life. Such sectors include, but are not limited to education, health, governance, marketing among others. E-Commerce platforms or online marketing are among significant beneficiaries of the exponential growth of users of the Internet. Taking a...

Social Media have recently become significant tools in Public Relations practice because of the advancement in communication technology. Since the down of technological advancement in the 21st century, there has been tremendous innovations in the financial institutions, especially the banking sector. This study was therefore, embarked upon to estab...

Girl-child marriages have been an ongoing practice in many traditional and modern societies. It is a common practice which exists in Asia, Africa, Europe and the Americas. Presently, girl child marriages predominate in developing countries, most of which have not accepted or domesticated the Child Rights Acts which aims to legalize the protection o...

This study examined the use of social media by public relations (PR) practitioners of tertiary institutions in Imo State, Nigeria. It aimed at ascertaining whether the PROs use social media in their daily academic practices, the social media platf orm(s) mostly used by these PROs and whether the use of social media have positively impacted the prac...

This paper explored rural broadcasting as a veritable strategy for achieving rural development in Nigerian. Rural broadcasting is one of the indispensable ways of reaching the rural areas with development messages. However, the paper presented that the scenario of broadcasting in Nigeria is such that the interest of those in urban areas dominates t...

This study examined the impact of ICT in the production of television advertisement in Delta State Broadcasting Service, Warri, Delta State. The study aimed at ascertaining the areas recent television advertisements of DBS Warri reflects the use of ICT, the degree to which ICT has played a major role on recently produced TV advertisement of DBS War...

Youths are the leaders of tomorrow, hence the need to be digital citizens as the world is going digital on daily basis. The study assessed youth's perception on digital citizenship and it's implications on Nigerian polity.

This paper examined objectivity in news reporting by comparatively analyzing government and private media stations in Imo State, Nigeria. It aimed at knowing if objectivity is attainable in journalism practice; whether journalists in government and private media organizations adhere to the concept of objectivity; if government owned media organizat...

With the growing concern about the environment and the need to keep sustainable environmental behaviour, and since the mass media provide much of the relevant knowledge for public awareness, it is agreeable that the mass media determine to a certain extent the amount and frequency of environmental information that reach the public which may inturn...

This paper was necessitated by concern on the gradual erosion of Indigenous Nigerian languages, especially Igbo language spoken by the Igbo tribe. It examined the poor usage of Igbo language among some selected primary school pupils and secondary school students in SouthEast , Nigeria. The study used survey, interview and observation methods to mea...

This study sought to evaluate crisis management strategies used by the Public Relations departments of Nigerian universities in handling crises situations. The study was anchored on human Relations theory of Management and Public Relations Transfer Process Model. The study adopted the explanatory mixed method design. It was found that the Public Re...

Political public relations remain an indispensable topi in the hands of political parties and candidates. In Nigeria, public relations strategies are often adopted by different political parties and candidates to win the support of voters. However, whether these strategies actually influence voting decisions of the electorates remains relatively un...

The ability to communicate effectively with citizens is a fundamental function of good governance. This study investigates effective communication as a tool for good governance in Nigeria. The survey research method was adopted and questionnaire was used as data collection instrument. Using the convenient sampling technique, a sample size of 500 re...

Child morbidity and mortality have continued to be a global health issue especially in Nigeria. Media coverage is vital in providing information on child health. This is more so because information provided through the media is of paramount importance to caregivers and to the public as it increases cmareness about health practices which promote hea...