Chin Lay Gan

Multimedia University | mmu · Faculty of Business

Mobile phishing has emerged as one of the most severe cybercrime threats; thus, research must examine the factors affecting people’s likelihood of becoming instant messaging phishing targets. In this study, we draw on the cyber-routine activity theory (Cyber-RAT) and heuristic-systematic model (HSM) to predict Gen-Zers’ phishing susceptibility. Bas...

This paper explores the determinants of voice commerce technology acceptance among Malaysian consumers, focusing on perceived intelligence and anthropomorphism. Drawing upon the Unified Theory of Acceptance and Use of Technology (UTAUT) and AI attributes frameworks, the research model, encompassing perceived intelligence, anthropomorphism, performa...

This work investigates the factors influencing the continuous adoption of mobile stock trading applications among Gen-Z traders in Malaysia. A research model was proposed based on the Technology Acceptance Model, social influence, trust, and perceived security. We employed the Partial Least Squares Structural Equation Modelling to assess the model...

This study identifies the predictors for mobile payment readiness and intention to adopt among Malaysians. Data were collected using self-reporting questionnaires (n = 434) that were developed by partially adopting factors from the Unified Theory of Acceptance and Use of Technology 2 and Technology Readiness Index 2.0 and extended using constructs...

While researchers' interest in online impulsive buying is increasing, there is currently a paucity of research that examines at consumers impulse purchase urges while communicating with sellers utilizing instantaneous messaging services. Categorizing cognition into normative evaluation, this study examines normative evaluation influences on consume...

An instructor may express disappointment in the educational milieu when learning effort and performance do not meet expectations. The socio-emotive feedback can signal to learners that more effort is warranted to reduce the gap between the current achievement and optimal expectations. In this study, we examine if a pedagogical agent's expressing di...

This study addresses the adoption intention of ANA Chatbot, developed as part of the "Chup! Jom Sembang Seks" (translated as "Wait a minute! Let's Talk about Sex") campaign in Malaysia. ANA Chatbot provides youths with comprehensive sexual and reproductive health (SRH) information, empowering them in this vital aspect of their lives. Despite the em...

Romance has never felt the same way since the inception of online dating. A match is made not in Heaven but in the Cloud. Swiping profiles could sweep someone’s feet off. This work aims to assess the factors predicting the continuous use intention of online dating applications among young Malaysians through the lens of the UTAUT2 model and privacy...

An instructor in an e-learning video can identify as a human or a computer agent. Relatedly, they can project a human-recorded voice or a machine-voice generated from a classical text-to-speech engine. This study examines the effects of an e-learning instructor’s identity and voice cues on an instructor’s social ratings, learners’ cognitive load, a...

The purpose of this research is to fill gaps in the literature by focusing on gender differences in perceptions of phishing susceptibility among Malaysian university students. Based on the Heuristic-Systematic Model of information processing, a theoretical model of victimization by instant message phishing was developed. Smart PLS-SEM was used to a...

Context: The cause of cybercrime phishing threats in Malaysia is a lack of knowledge and awareness of phishing. Objective: The effects of self-efficacy (the ability to gain anti-phishing knowledge) and protection motivation (attitude toward sharing personal information online) on the risk of instant messaging phishing attacks (phishing susceptib...

While online gaming has become immensely popular today, game developers and marketers face stiff competition. For gaming industries to remain profitable despite high development costs, they must promote players' continuance intention to play online games to accrue revenues via advertisement, subscription, and microtransactions. Drawing on the Socia...

The emotional design principle avers that highly saturated warm colors in multimedia learning presentations can elevate affective-motivational, cognitive, and learning outcomes. While warm and achromatic grayscale color tones have been explored extensively, relatively less research examines the effects of cold colors in multimedia learning. This st...

The adoption of cashless payment methods compels impulse buying. This research studies impulse purchase behavior by focusing on E-wallet app characteristics, a field where empirical research is still scarce. This paper is aimed at developing and testing a theoretical model to examine a moderated mediation model of mobile wallet app characteristics...

Purpose The purpose of this paper is to understand the influence of exposure to motivated offenders who may alter the vulnerability levels to phishing victimization. This is particularly focused on explaining the influences of individuals’ online lifestyles and attitudes toward information sharing online on phishing susceptibility. Design/methodol...

This study investigates the factors influencing Generation Y and Z’s satisfaction and perceived enjoyment of using E-wallet. This paper further assesses whether consumers perceived enjoyment and satisfaction with using E-wallet would significantly affect their impulsive buying behavior. PLS-SEM was conducted based on 201 valid responses from active...

Consumer's impulsive behavior affects the sales and revenue of the merchants or businesses. This study adopts the Stimulus-Organism-Response (S-OR) Model to examine the impact of users' E-wallet usage behavior on impulse buying. The results obtained from 199 valid online questionnaires show that the perceived enjoyment of using an E-wallet positive...

The present study explored the effects of naturalism-stylization visual style of embodied virtual agents in an e-commerce website. An experiment was conducted in which participants (n=110) were paired with either the naturalistic or stylized agent that simulated the roles of a virtual sales assistant. It was shown that stylized agent produced signi...

Nowadays, sellers and buyers are utilizing social platforms, such as mobile instant messaging (WhatsApp, Facebook Messenger, etc.) for online trading/purchase interaction. The present study is conducted to empirically examine the relationship of the intrinsic factors: para-social interaction (PSI), impulse buying tendency (IBT), normative evaluatio...

Purpose The aim of this paper is to examine the effects of a learner’s regulatory focus orientation and message frame of a motivational virtual agent in an e-learning environment. Design/methodology/approach On the basis of quasi-experimental design, university sophomores ( n = 210) categorized as chronic promotion-focus, chronic prevention-focus...

This study investigates and determines the most crucial factors that impact electronic commerce (EC) adoption among home-based business (HBB) owners in an emerging economy i.e. Malaysia and developed economy i.e. Singapore. An empirical survey research was conducted and 150 home-based business owners participated from Malaysia and Singapore respect...

Virtual agents can be integrated in e-learning environments to encourage learning behavior through persuasive and motivational messages. In this study, we aimed to investigate the effects of agent's message-frame, i.e., gainframe and loss-frame on cognitive load and intrinsic motivation of learners interacting with motivational virtual agent in an...

Online learning when combined with mobile technology transforms the traditional classrooms from teacher-centred to student-centred classrooms. Despite the widespread use of mobile technology among students and educators today, limited researches have been conducted to study the effects of using mobile technology to enhance student-lecturer interact...

The current study sets out to identify determinants affecting behavioural intention to use mobile technology in lecture classes. The research emphasizes the reason for using mobile technology during lectures with large number of students is to facilitate interactions among students and lecturers. The proposed conceptual framework has four main ante...

Students with different learning styles approach learning differently. With the rise of social media technologies, investigating the effect of these styles on their intentions to use social media for learning has become all the more important. This study explored the factors affecting students’ intentions to use social media for learning based on t...

Large classes are prevalent in many higher learning institutions. Drawbacks of large classes over smaller ones include the reduction of quality student-lecturer interactions, and prevalence of teacher-centered approach to learning. Given these constraints, using mobile messaging apps can ease student-lecturer interactions beyond those attainable in...

Use of mobile technology are widespread, particularly among the younger generation. There is a huge potential for utilizing such technology, particularly in lecture sessions with large number of students, serving as an interaction tool between the students and lecturer. The challenge is to identify adoption factors to ensure effective adoption of t...

Lecture classes are fundamental and essential for teaching and learning in higher education. The objective of this study is to investigate adoption factors for promoting interactive lectures in higher education from reviews of technology acceptance models, motivational factors, and cultural dimension theory. The study aims to elicit key factors inf...

The aim of this paper is to identify adoption factors of mobile wireless technology to increase interactivity between lecturers and students during lectures. A theoretical framework to ascertain lecturers’ intentions to use mobile wireless technology during lectures (dependent variable) is proposed with seven independent variables. The independent...