Chikezie E Uzuegbunam

Chikezie E Uzuegbunam
Nnamdi Azikiwe University, Awka | Unizik · Department of Mass Communication

8.58
 · 
PhD University of Cape Town
About
66
Research items
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Introduction
Chikezie E. Uzuegbunam recently completed his doctorate in Media Studies (focusing on digital media and young people) at the Centre for Film and Media Studies, University of Cape Town, where he is also a teaching/research assistant. He has attended and received certificates in courses in the area of media and communication research from University of Bergen, University of Ghana, London School of Economics and University of Cape Town. His research interests span the scope of digital media, youth studies, popular culture & political communication.In 2017, he was named one of 100 Brightest Young Minds in Africa by a leadership development organisation in Johannesburg (BYM SA) & Barclays Africa. He serves on the editorial team of African Journalism Studies (AJS) published by Routledge.
Research Experience
Dec 2012 - Oct 2017
Nnamdi Azikiwe University, Nigeria
Position
  • Lecturer
Dec 2012 - May 2017
Nnamdi Azikiwe University, Nigeria
Position
  • Lecturer
Dec 2012 - Jun 2018
Nnamdi Azikiwe University, Awka
Position
  • Lecturer II
Description
  • Lecturer
Network
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Following
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Project (1)
Research
Research items (66)
Chapter
Full-text available
This chapter engages with the “wheel” that currently drives Anambra developmental movement, conceptualised as the “Anambra Wheel of Development” and discusses the communication strategies being used by the government in communicating development, bringing governance closer to the people and facilitating the participation of people in developmental...
Article
Full-text available
Nigeria has had an interesting and significant conflict and crisis trajectory over the course of its existence. This is not far removed from the multi-ethnic, multi-religious, multicultural and multi-political features of the country. While there is no argument about the importance of the media in peace-building, their role has often remained conte...
Question
This is because there are no specific theory(ies) to which my findings lend themselves to. So, in place of theoretical frameworks, I am considering basing my framework upon key scholars' works as they relate to each of my findings. This means that in discussing my findings (spread out in chapters), I base each discussion upon key literature and scholars in that particular theme. Has anyone done this and is it any possible and permissible?
Appreciate your input.
P.S - My supervisor seems to be okay with this...
Article
Full-text available
There are numerous critiques of Western liberal democracy and its unfair application to African contexts. Non-Western and Western scholars in social sciences and communication are challenging the Euro-American ethnocentric concepts in attempts to de-Westernise the established Western-centric theorisations that have characterised research around soc...
Article
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This article focuses on a semiotic analysis of Frankenweenie, one of Disney Picture’s 3D animated films. Anchored within the psychoanalytic film theory, the aim was to highlight how animated films, as colorful and comic as they are, can demonize a certain group of people. Studying how animated films can do this can lead to an important understandin...
Answer
Hi,
Have you thought about new media theory? And read up on Manuel Castells concepts of globalisation and networked society or networked public sphere. Cheers
Chapter
Full-text available
The advent of the new media as an offshoot of the Internet has brought about a shift from the first Web 1.0 to a new one. In a report titled ‘The Participative Web and User-Created Content’, the OECD (2007) describes the rise and growth of a new type of intelligent Internet services which have enabled users to share, adapt and create content. These...
Article
Full-text available
Privacy on the Internet is a multi-faceted issue that requires attention on the user's part, both to protect information from third-party data collection and to manage personal impressions across a variety of contexts and relationships (Ellison, et al, 2011). This study investigated the notion of online anonymity, as a privacy issue, among young In...
Answer
Dear Ben-Collins,
This is a tricky one. The simple answer may be that it may be difficult to use online newspaper versions to run content analysis in order to find out things such as placement. However, I think in extenuating circumstances such as difficulty in accessing the hardcopy versions of the newspapers, you may be free to use the online versions if available. You need however to spell these out in your methodology and give reasons for such decisions. To simplify things further, you may not now bother investigating the position or placement of the newspaper stories in your study. Of course, there are many other aspects you may explore while leaving out the placement aspect for the simple reason that you are now using the online version of the papers.
I hope this helps. Best.
Answer
Interesting debates!
Let me make a contribution from the African side of things: This is an excerpt from a project I am currently working on:
Some scholars are beginning to reiterate their position on the problematic practise of Africa patronising the western liberal democratic ideals and the attendant failures and constraints this has brought on the African leadership styles. Obonyo (2011) has called for there to be a broad agreement that there are unique peculiarities about Africa that demands that Africa isolates what is relevant and place same in Africa’s unique situations. Berger (2002, p.21) had similarly made the crucial observation that “many writers (but not enough) have sounded warnings about lifting concepts like media and democracy from western conditions and applying them unthinkingly to Africa…”
The practise of unthinkingly applying the western ideals as they relate to democracy and governance has come under increasing contestation by scholars and critics. Bourgault (1995) had observed that this practise stemmed from colonialism, a historical antecedent that simply transplanted the leadership style operational in the erstwhile colonial capitals into their new-found territories. The resultant effect was that, according to Obonyo (2011, p.6), “some of Africa’s democracies have stared into the abyss and either tipped over or pulled back just in time”. Agozino (2009) in the Nigerian context, would further observe that “the inability of the democratic policies taken on by the democratic leaders in Nigeria to contribute to the transformation of the lives of ordinary people is down to the point made by Ake Claude: they are elite focused and mainly urban-based programs that do not impact the lives of majority rural dwellers – they serve the purpose of maintaining the neo-colonial status of the country under imperialism” (p. 569). Clarion calls have therefore been made and
Clarion calls have therefore been made and continues to be made by African scholars in line with evolving an African-centric mode of leadership, media practise and development communication. Such efforts include the Ubuntu philosophy which reflects an “African ethic, a cultural mindset that tries to capture the essence of what it is to be human” (Tutu, 2009, p.493) cited in Obonyo (2011). As a result of these critiques of western liberal democracy and its unfair applications to African contexts, scholars such as Ngomba (2012) have argued that social science, political communication, and even development communication researchers are decrying the Euro-American ethnocentrism that has characterised research in these areas for so long a time. The primary premise is that central theoretical precepts and concepts in studying
The primary premise is that central theoretical precepts and concepts in studying social phenomenon and communications (media, political communication, and development communication) have tended to have western biases and lack understanding of other cultures, values, belief systems and communication models.
Ngomba (2012) had further maintained that concerted efforts are now being made by western and non-western scholars in an attempt to de-westernise communications research; for instance more cross-cultural inclusiveness and alternative theoretical frameworks, respectively. Okigbo (2016) was explicit when he insists that it is exigent to produce an African paradigm of development communication because just as our communication reflects us, our (Africa’s) approach to development must be influenced by our understanding of communication and our peculiar models, beliefs and practices.
Hope this makes some sense!
Regards, all.
Answer
Hi Viyusani,
Good question but which answer I think depends on and may differ from context to context. And I think you can perhaps give more info about the propelling thesis to your question?
Regards
Question
I am looking for answers from especially people who have done their PhDs. I am looking for answers on how best to approach the methodology chapter of a PhD dissertation.
Answer
Dear Nik,
That's an interesting one. You may wish to explore the concept and theoretical underpinnings of "Comic theory and comic studies" Its an interesting area and you may find it useful for your study. I am currently doing a paper on the area and I am looking at how comic cartoon images and memes shape political discourses in Nigeria.
Answer
Yes, I think this is an urgent need. Topics related to homosexuality are shied away from in colleges and even in higher education institutions and even in research. I am of the opinion that teachings on homosexuality should be mainstreamed into the colleges and universities. Infusing this well into the curriculum will help demystify some of the problematics of the issues surrounding the topic, and ultimately engender knowledge and tolerance among young people and by extension, larger society.
Answer
I will gladly say Stuart Hall and Foucault. With these two, I daresay you cannot go wrong with critical discourse analysis. You can find their work readily available on the web and in university repositories. 
Answer
I will answer NO, this should not be so. Unless for countries such as Nigeria (where I come from) where English is the official language of the nation. It is the official language because Nigeria has about 350 language and hundreds of ethnic groups. This invariably makes it difficult for people to understand themselves in such a place with cacophony of voices.
The perception of English language as a superior language has been problematic for a long time, even among researchers and scholars. There are many European countries and Asian nations that conduct their education in their national languages rather than English. This is all in a conscious bid to de-westernise nations, customs, pedagogy and structures.
In South Africa where I am currently completing my doctoral studies, there have been calls for decolonization and de-westernization of education - curriculum, hegemonic English structures and systems and methods. This has even led to serious protests by South African students for a good part of 2016. They agitate for decolonisation of higher education in South African universities where there are still trappings of apartheid and white supremacist tendencies.
I think I have blabbed too much... Will stop here. Don't know if this means anything to your question?
¬Chikezie
Article
Full-text available
Interest in the famous seems to be a human phenomenon that goes as far back as recorded history. In ancient Greece and Rome, people created their gods as very human-like beings, complete with character flaws. Humans often appear captivated by those they see as glamorous. In the contemporary world, this phenomenon is being facilitated by the media....
Answer
I think that both complement each other. I do not believe that there can be a practice without some theory, and vice versa. Having said that, I am of the opinion that they ought not to be treated as distinct entities, but as complementary entities that rub off on each other. What I am unsure about is which one could be considered more essential. But then, I feel that question should not arise, and cannot be deemed important. Because it really may not matter which is more important.
Answer
Hi Rushi,
You may absolutely do so. Researchgate and Academia and other social academic websites are built for researchers (early/young or old/established) and academics to showcase their work, be it published and unpublished; or published in a reputable journal/outlet or not. And in many ways, I think if you share such work in your RG page or other web places, it stands "published" in its own sense and I feel you may even include these in your CV or resume. 
However, since this is your undergrad work and you feel the need to publish it, then I advise you do so. You only need to prepare the thesis into a publishable journal format and look for good local, regional or intl journals to submit to. You have to do an extensive reworking that entails cutting down a full thesis to a the size of a journal article. Sometimes people get even 2 or 3 papers from their thesis, but this depends.
You may not worry about getting accepted by the wellknown or more established journals for now. NO harm in starting small.
I don't know if this helps you.
Best wishes with your academic ambitions and never relent!
Chikezie
Question
Hello, I am researching on how children (teenagers) engage with digital technologies. I have just discovered that it may be problematic to give or not to give incentive or compensation to the children I am going to be researching. Does anyone know if there's any hard-and-fast rule to this? Thanks in advance.
Answer
Dear Cecilia, 
Try NVivo. Its a qualitative analysis program that is well suited for analysing social media data. Goodluck with your research.
Answer
Hello Ivee, try this site and see if you are able to download the book.
Question
Hello, I am researching on how children (teenagers) engage with digital technologies and I am in the middle of literature review. I have just discovered that I need to define what I specifically mean by children.Confused!!! Thanks in advance.
Chapter
Full-text available
Recent statistics show that the population of youth in Nigeria is at an all-time rise. Not just in Nigeria, the most populous African nation, but also in most parts of Africa. This youth bulge clearly demonstrates that young people constitute a high, peaking and central segment of many populations. While the “Arab Spring” revolutions in countries l...
Answer
Dear Adria, thank you for your very helpful feedback. And for the best wishes - so kind!
Answer
Your feedbacks are well appreciated - Uliano, Emre and Faith - thank you for coming through.
Question
I am doing a study on teen's use of digital media. I am employing triangulated methodology - survey, focus groups and interviews.
Should I do a survey and then follow it up with a focus group based on emerging results from the survey and to provide a deeper understanding of the variables? Or should one do a focus group first and then determine which questions to ask in the survey? 
I will really appreciate your reliable responses - thank you in advance.
Answer
Hi Reza
Thanks for your input. The problem is "what is the right size?" How do I justify any size that I decide to use?
Question
Hi. I am undertaking to do a survey of Nigerian adolescent children aged from 10 - 17 years and to find out the way that they engage with and experience digital media technologies. I have decided to use cluster sampling or multistage sampling to arrive at my respondents: geographical zone - states - senatorial zones - local governments - towns - schools - classes. However my confusion and question is: how do I arrive at a sample size for the survey? Is the figure meant to be random? It should be justified, but how do I make this? What formula do I use and even so, how do I get total number of population?
Answer
Thank you Avishag Gordon - my point exactly!
Question
I am going into research that will entail gathering data through focus group discussions and interviews. I want to know the specific sort (in terms of analyses) of help NVIVO can offer me when these data are gathered. 
Answer
I completely agree with David Schmidt. However, we need to be clear on what exactly is meant by the thesis being "in the public domain". If this means that the thesis is available online in your University's public library, I still do not think it is self-plagiarism if you use the work for a  "properly published" journal article.  It is your work and while you hold the copyright to the work, it is always the ideal thing to use your PhD or Msc thesis to generate a number of published journal articles for yourself after the studies and the award of degrees - a point already made by Han Ping Fung above. I think it is allowed because the thesis, even if available in your Uni's online lib or even traditional lib, cannot in the truest sense be deemed as "published". Having said that, all the author needs do is perhaps to acknowledge in an "Acknowledgement section" of the journal article that the article stems from his/her thesis from so and so University. After all, you are allowed to present parts of your thesis or full, to a conference and simply say that the work originates from your thesis.
Cheers, Heba.
Answer
Hello
Very important question but the answer is pretty much simple. Research paper is first a personal thing - a research undertaken by a researcher or group of academic or professional researchers for mere academic purposes and which explores a theoretical, conceptual or empirical aspect of a phenomenon. This paper can be published in any outlet the author/s decide/s to publish in. Whereas a technical report is not personal or individual kind of research. It is sometimes called a scientific or even a position paper. Firstly, it is commissioned by a formal or institutionalized body but employs the use of academic or freelance researchers or research assistants for this purpose, eg. consultancy work. The purpose of such report may be to provide comprehensive working document to tackle an organisational or institutional issue or problem or to map out important policies that can drive change in such a place or a field of work. Technical report is not the work of any one person; it is a team work submitted to an official body and which is hoped to influence decision making or policy making. Publication of this kind of report is the sole prerogative of the official body that commissioned such reports to be undertaken in the first place.
Cheers. 
Question
I am researching on the experiences and engagements of rural and urban children with new media forms and particularly interrogate the place of the old media in their lives.
To help you with answers, here are my core research questions:
The central question that this study intends to ask is: What constitutes the experiences and engagements of adolescent children (aged 12 – 17) in Nigeria in regard to their use of new media, in juxtaposition to the old, mainstream media? Other questions to be explored would then include:
       I.            What media platforms are more available to them; and as such, what media platforms do they make the most use of?
    II.            What constitutes their uses and gratifications from old and new media?
 III.            What constitutes their perception of traditional and new media and technologies?
 IV.            What differences or similarities exist in the intersection of digital technologies, rural and urban children in Nigeria?
What is the place of new media and digital technologies in these children’s lives?
Thank you.
Article
Full-text available
Globalisation often is viewed as negative because of threats to cultural identity, autonomy and integrity. Arguably, young people are more susceptible to these threats as they appear to have greater access to multiple media. In recent times, as media globalisation has steadily deepened, celebrity culture has been identified as a growing phenomenon,...
Book
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Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and can have an impact on issues such as health promotion or health literacy. Heal...
Chapter
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This study investigates the media coverage of one of the most threatening and publicized disease outbreaks in parts of Africa particularly Nigeria and Liberia, between 2014 and 2015. The study focuses on two Nigerian most widely read newspapers and engages with questions of salience/prominence, framing, etc
Answer
Hello Muhammad,
Your proposal must contain, but not limited to the following:
1. Background - a detailed introduction to the study being proposed
2. Brief but concise literature review
3. Research questions/Objectives being proposed 
4. Proposed methodology/ies
5. Rationale for the proposed study/Relevance or Impact
6. Conclusion
7. Possibly, a Timeline for the Research
Answer
Dear Pechulano
I have published two journal articles on the above subject  in relation to a developing country (Nigeria) that may be of help to you. In the first pdf file attached, the paper is the last paper in the document. 
Find in attachment. I hope this helps.
Best,
Chikezie
Answer
Dear Ifeoma
Yes, it is absolutely fine to combine two theories in your work under the heading THEORETICAL FRAMEWORK. However, at the end of your study, perhaps in the DISCUSSION OF FINDINGS stage, you will need to discuss which of the theories you proposed agreed with your findings more and how? It is here you then separate the two theories and say specifically which theory best fits your study. You know, when you are starting out, the theories are not yet tested within your own work - they are still being proposed as being fitting; so it is until after your findings that you are able to know which one fits. However, in any case the two theories support your findings in he end, still say so in the DISCUSSION section. 
Having said that, have you looked at Social Relationships Theory and Technological Determinism theories? They may also fit into the preoccupation of your work.
All best wishes,
Chikezie
Answer
My opinion is this> Conference papers are conference papers and sometimes are not published by conference organisers after the conference. What a researcher then does is to find a suitable journal or an outlet where he or she feels the article could be published and then prepares same manuscript to suit the specifications of a journal article for example. Format for conference paper is different when you want to publish it in a journal. There is absolutely nothing wrong in reworking an unpublished conference paper and submitting same to a journal or for any other kind of academic publishing.
Cheers
Answer
Hello Ashok
You obviously are either a deep researcher or one who aims for perfection in his work. First thing I'd like to tell you is that I feel you encumber yourself too much with the whole referencing thing. You have a very critical mind no doubt but it may not always be helpful. I am not advising for you to do careless academic work but please it may be good if you make your academic work less complicated. 
In academic writing it is the author(s) who are mentioned in the in-text citations, not the works themselves, unless the work is a seminal work that needed special mention alongside its authors. Finally I believe you may not necessarily have to look up every conclusion made by any author to make sure it is the author's original statement. Good scholars will indicate whether it is their original thinking or not or a paraphrased version by acknowledging their source, and when they do not specify, why kill yourself trying to verify their statements for them??? But that is not to say that you should become laid-back about critical sound academic work. Cheers.
Article
Full-text available
Fundamental to the litany of Africa’s development issues is the crisis of governance. Naturally, good governance resonates as a panacea for this situation. In this, the role of the media as the bastion of democracy is indubitable. This article with focus on Nigeria, the most populous country in Africa, situates the interplay of good governance and...
Article
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This study using a sample size of 400 for survey and 12 focus group participants drawn from the population of a federal University in Nigeria, investigates the practicality of thinking about social media as online public sphere that offers Nigerian youth opportunity for such meaningful civic engagement and agenda setting. It investigates the level...
Research
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“AIDS is not just a serious threat to our social development; it is a real threat to our very existence. AIDS has reduced many families to the status of beggars and no family…remains untouched by the suffering and death caused by AIDS. The real solution of the spread of AIDS lies in each and every one of us.” When in 1999 the then president of Ken...
Research
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The Digitization of Analogue broadcasting signal is one of the most significant changes in broadcast environment today. Broadcasting has changed from the conventional practices to the current trend of Digital electronics, computers and tremendous flow of information. There has been a clear prospect internationally for some years that existing analo...
Research
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My interest in the Social Responsibility theory of the media was shaped by my thinking, during my undergraduate days, of the journalism profession and how the so-called journalists operate in a society like Nigeria as juxtaposed with their counterpart elsewhere. I was taught those days, that public relations practitioners (PR journalists if you lik...
Article
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The advent of the new media and its array of technologies have become a radically transforming development globally. Definitely, the practice of public relations is also affected by this change in the communication landscape. This paper discusses the implications of the new media for public relations practice as well as the challenges and opportuni...
Conference Paper
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The growing popularity of the social media has without question brought about a paradigmatic shift in the way advertisers and marketers seek to promote their goods and services and affect the purchasing decisions of their customers and targets. However, research on advertisements positioned on these social networks and the level of awareness, attit...
Article
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This paper examined the use of new digital media of mobile phones as a tool for political campaign by candidates of a keenly-contested election of the Academic Staff Union of Universities (ASUU), Nnamdi Azikiwe University, Awka Chapter in Nigeria. Critical linguistics and critical discourse analysis were employed to analyse the denotative and conno...
Article
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These days, we do not only talk about the globalization of culture and capital; risk has as well become globalized. It has also become apparent to nation states and their citizens that monoculturalism and military might are no longer adequate insulations against risks associated with modernity. With the 20/3/ 1995 sarin nerve gas attack on the Toky...
Article
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Discourses on democracy in Africa often revolve around the relevance of Western democracy to African nations given the region’s peculiar socio-economic and cultural conditions (Ezeani, 2013). In many African countries, evidence abounds of the absence of democratic dividends, an indicator of the apparent failure of liberal democracy in the region. T...
Article
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Since Living in Bondage in 1992, Nigeria‟s Nollywood, like such other social institutions as education, government and religion, has continued to generate knowledge and popular discourses about issues and social groups in the country. Youth is one social group that the Nigerian filmmakers have focussed on in recent times. Since discourses in any so...
Article
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Sensationalism epitomized by yellow journalism has been an issue of concern since the 20th century. It was during this period that the call for a socially responsible media became intense because the press was seen to be perpetuating a culture of irresponsibility in the face of the freedom they enjoyed when the libertarian philosophy of the press h...
Chapter
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From the earliest days of colonial rule, post-independence through the military era to the current democratic dispensation, the relationship between the government and the media in Nigeria has continued to raise contentions, concerns and issues. Academics, media watchers and many others have described the relationship between the media, government...