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In recent years, experimentation has come to the forefront of the research agenda of scholars in strategy and entrepreneurship, and it is more clearly emerging as a way to gradually solve uncertainty and produce validated learning. While theoretical work outlines more clearly that entrepreneurship – especially in the early stages – is essentially about experimentation, we are yet to understand its consequences and impact on entrepreneurs. Throughout my research, I investigate the implications of experimentation for a number of firm-level outcomes that mark the development of early-stage entrepreneurial firms (such as business idea identification, funding, and first-product commercialization).