Chiao-Chen Chang

Taipei Medical University | TMU · executive master program of business administration in Biotechnology

This study seeks the best economic returns of a company’s sustainable business process, employs the Triple Bottom Line Model using the Global 100 Index as the decision variable, and follows the Geometric Brownian Motion, so as to determine the optimal timing for the input of environmental and social costs. The results of the sensitivity analysis sh...

Purpose The purpose of this paper is to investigate whether there is a significant difference in consumer’s attitude and purchase intentions toward organic food and conventional food (non-organic food and non-genetically modified) under the influence of corporate social responsibility (CSR) for environmental protection in the context of global war...

p class="ber-body"> The mobile application industry has more actions and services in recent years due to consumer demand. The purpose of this study is to explain the relationships among perceived value, satisfaction, and customer loyalty in the paid mobile application industry. Moreover, t his study develop s and test s a conceptual model that offe...

The purpose of this study was to examine the influencing factors of the adoption intention of mobile banking from a bank perspective. The survey data were conducted from a selection of mobile banking, and were analyzed by the analytic hierarchy process (AHP) decision analysis to explore adoption intentions in the context of mobile banking. The resu...

Purpose – The purpose of this paper is to investigate the influences of natural content, food safety concern, health consciousness, and subjective knowledge on attitudes towards organic food and purchase intentions. Design/methodology/approach – Samples are collected in Taiwan from April to May 2014 with a total of 252 returned effective questio...

Credit scoring become an important task to evaluate an applicant by a banker. Many models and tools are available for making initial lending decisions. This paper presents an Hidden Markov Models (HMMs) for modeling credit scoring problems. Baum-Welch algorithm - an iterative process for estimating HMM parameters are often used to developed such mo...

Social network sites games (SNGs) are growing in acceptance for users, but the intention to continue using such games requires further exploration because of the acceptance–discontinuance anomaly phenomenon (i.e., users discontinuing use of SNGs after initially accepting them). The study integrates interaction and value as the antecedents of user s...

Purpose – This research aims to integrate the unified theory of acceptance and usage of technology (UTAUT) with task technology fit to explain users' behavioral intention of using library mobile applications in university libraries. Design/methodology/approach – By integrating the unified theory of acceptance and usage of technology (UTAUT) and th...

Social network sites (SNSs) are new communication channels with which people can share information. The main functions of SNSs, such as MySpace, Facebook, and Orkut, consist of displaying a user’s social contacts, enabling people to view each other’s social networks and search for common friends or interesting content. Social networks are also conn...

Purpose The purpose of this study is to explore the relationships of web quality (system quality, information quality, and service quality), perceived value, and satisfaction to understand how these critical factors influence the continuance intention of using e‐learning systems in academic libraries. Design/methodology/approach The study data com...

Social network sites (SNSs) are new communication channels with which people can share information. The main functions of SNSs, such as MySpace, Facebook, and Orkut, consist of displaying a user’s social contacts, enabling people to view each other’s social networks and search for common friends or interesting content. Social networks are also conn...

Purpose The purpose of this study is to apply the theory of reasoned action (TRA) and the theory of planned behavior (TPB) to predict which factors can determine consumers' intentions to complain when they meet an online or offline service failure. Design/methodology/approach The method of obtaining quantitative data was that of the instrument of...

Purpose Few library studies have investigated recommendation classifications for e‐book (electronic book) usage, while none have directly compared what recommendation sources (word‐of‐mouth, advertising, and expert recommendation) might influence e‐book usage intentions. To fill this gap in the literature, the main purposes of this study are to: ex...

Microblogging is a social media tool that allows users to write short text messages to public and private networks. This research focuses specifically on the microblogging on Facebook. The main purposes of this study are to investigate and compare what recommendation sources influence the intention to use microbloggings and to combine gender, daily...

Purpose – This paper aims to compare the effectiveness of the theory of planned behavior (TPB), the technology acceptance model (TAM) and the integrated TPB/TAM model to understand acceptance of library self-issue and return systems. Design/methodology/approach – The study data come from a non-random convenience sample of 266 undergraduate students...

Purpose The purpose of this paper is to examine and predict users' information‐seeking intention regarding academic digital library services, using the theory of reasoned action (TRA) and the theory of planned behavior (TPB). Design/methodology/approach Data are collected from 224 Taiwanese undergraduate and graduate students to assess the influen...

To date, the literature on service failure and recovery has tended to be focused on bricks-and-mortar stores. In this study the relationships among service failures, consumer complaint behaviors, and service recovery expectations in an online setting were investigated. Data were collected from 252 respondents in a questionnaire survey. Results of m...