Cheryl Cooky

Cheryl Cooky
Purdue University | Purdue · School of Interdisciplinary Studies

PhD

About

52
Publications
41,902
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1,439
Citations
Additional affiliations
August 2009 - August 2013
Purdue University
Position
  • Professor (Assistant)

Publications

Publications (52)
Article
In September 2014, TMZ leaked a video of NFL Baltimore Ravens running back, Ray Rice, assaulting his fiancé, Janay Palmer. By the time the video was released, Janay had married Rice, drawing heavy criticism from the media. To combat the victim-blaming discourse aimed at Janay, Bev Gooden, a domestic violence survivor, created the viral #WhyIStayed....
Article
Full-text available
For 3 decades we have tracked and analyzed the quantity and quality of coverage of women’s and men’s sports in televised news and highlights shows. In this paper, we report on our most recent iteration of the longitudinal study, which now includes an examination of online sports newsletters and social media. The study reveals little change in the q...
Article
Full-text available
Using an experimental methodology, the present study investigated college students’ attitudes toward media images of female athletes. We are particularly focused on how viewers perceive media images of female athletes that have both an appearance and athleticism focus, such as those found in ESPN’s The Body Issue. An aim of our study was to assess...
Article
Reflexivity is considered a hallmark of qualitative research. With the continued growth in team-based research, more attention is needed to what it means to practice reflexivity within the context of these research collaborations. In this article, we draw upon scholarship on reflexivity and our own experiences to develop what we term ‘collaborative...
Technical Report
Full-text available
Girls and Women shines a light on the current landscape for girls and women in sport reflected in the latest data from nearly 500 research reports and results from a new national survey of more than 2,300 women working in women's sport. Taking stock of where we are in achieving gender equity in sport requires study, transparency and candor. This gr...
Article
Historically, the world of sport has served as a symbolic site for social justice, ushering change in the wider society and inspiring movements that often do not directly or solely tie to sport. Recently, academics and sports journalists have noted a “rebirth” of athlete activism in the United States. Despite the activism of women of color, who hav...
Article
Scholars have argued that digital spaces are key sites for feminist activism, which can be seen in the emergence of “hashtag feminism,” or the use of social media hashtags to address feminist-identified issues through sharing personal experiences of inequality, constructing counter-discourses, and critiquing cultural figures and institutions. Howev...
Article
Full-text available
Social media offers an attractive site for Big Data research. Access to big social media data, however, is controlled by companies that privilege corporate, governmental, and private research firms. Additionally, Institutional Review Boards' regulative practices and slow adaptation to emerging ethical dilemmas in online contexts creates challenges...
Article
Women make up increasingly large proportions of fan bases of the most popular spectator sports in the United States and are recognized as a viable marketing segment. Despite their growing cultural and economic presence, scholars have noted the stereotypical assumptions women sports fans routinely experience, particularly with regard to the widely h...
Chapter
In this chapter, I raise critical questions regarding what is “new” in representations of sportswomen in American mainstream sport news media. To do so, I examine the contemporary cultural moment wherein feminism has been “taken into account” and disavowed (McRobbie, The Aftermath of Feminism: Gender, Culture, and Social Change. London: Sage, 2008)...
Chapter
Despite the seeming affinity between gender in sports contexts and the theoretical and methodological orientations of the field of sociology of gender, research studies of sport have, for the most part, been marginalized. With few exceptions, most edited collections and anthologies on sociology of gender do not include a chapter on sport (Malcolm i...
Book
In just a few decades, sport has undergone a radical gender transformation. However, Cheryl Cooky and Michael A. Messner suggest that the progress toward gender equity in sports is far from complete. The continuing barriers to full and equal participation for young people, the far lower pay for most elite-level women athletes, and the continuing de...
Chapter
This chapter addresses several thematic developments in the sociology of sport on gender, sport and media, focusing on scholarship in the United States from the 1980s through the early 2000s to chart the development and contributions of US feminist scholars to the knowledge on gender, media and sport. The first development focuses on research condu...
Article
This article draws upon data collected as part of a 25-year longitudinal analysis of televised coverage of women’s sports to provide a window into how sexism operates during a postfeminist sociohistorical moment. As the gender order has shifted to incorporate girls’ and women’s movement into the masculine realm of sports, coverage of women’s sports...
Article
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Sport may seem like a meritocracy, but scholars debunk, debate, and diagnose the boundaries that keep some on the sidelines, off the air, and out of the game all together.
Article
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The last quarter century has seen a dramatic movement of girls and women into sport, but this social change is reflected unevenly in sports media. This study, a 5-year update to a 25-year longitudinal study, indicates that the quantity of coverage of women’s sports in televised sports news and highlights shows remains dismally low. Even more so tha...
Article
Feminist sports scholars characterize sport as a masculine domain wherein the ideology of male superiority and dominance is structurally and symbolically perpetuated. Researchers similarly identify sports fan communities as exclusionary to women and sites for the reaffirmation of gendered hierarchies. The purpose of this project is to examine the g...
Article
Girl-centered sport and physical activity programs that are grounded in a positive youth development approach have grown tremendously in the United States since the 1990s. While research on the efficacy of sports-based positive youth development is limited, recent studies conducted in the United States suggest these programs yield benefits. Our ass...
Article
Full-text available
Since 2006, when the Montenegrin Parliament declared independence, Montenegro had experienced impressive economic growth averaging an annual rate of 8% (until early 2009 when the effects of the global economic crisis began to have an impact) and an upward trend in human development indicators. Nonetheless, these economic trends have been accompanie...
Article
Full-text available
One of the long-standing trends in research on gender in sports media is the lack of coverage of women’s sport and the lack of respectful, serious coverage of women’s sport. In this article, we critically interrogate the assumption that the media simply provide fans with what they “want to see” (i.e., men’s sports). Using quantitative and qualitati...
Article
Full-text available
Caster Semenya, a South African female track and field star from rural Limpopo South Africa, won the IAAF 2009 World Championships in the 800-meter event. She was then subjected to “gender-verification” testing. Media reports, especially in the United States, underscored that Semenya underwent gender-verification testing because of her “deep voice,...
Article
Full-text available
On August 19, 2009, Caster Semenya, South African track star, won a gold medal in the women's 800-meter event. According to media reports, on the same day, the International Association of Athletics Federations (IAAF) ordered Semenya to undergo gender verification testing. This article critically assesses the main concepts and claims that undergird...
Article
On November 5, 2011, Jerry Sandusky, a former defensive coordinator for football at Penn State University, was arrested on charges of abusing 8 boys over a 15-year period. In this paper, I strategically deploy feminist methodological considerations to “give voice” to marginalized groups, Foucault’s concept of discourse and discursive silences, and...
Article
Full-text available
Shock jock radio by its very nature involves the creation of spectacle through outrageous utterances that simultaneously reinforce and resist dominant norms (Nylund, 2007). Self-proclaimed media “bad boy” Don Imus referred to the Rutgers University Scarlett Knights, National Collegiate Athletic Association (N.C.A.A.) women's basketball championship...
Article
Girls and women have more opportunities since Title IX, but the playing field is still far from level. Cheryl Cooky and Nicole M. Lavoi explore how major inequities remain, especially in terms of media attention, distribution of institutional resources and opportunities to coach and lead in the world of sport.
Article
Using intersectionality and hegemony theory, we critically analyze mainstream print news media's response to Don Imus' exchange on the 2007 NCAA women's basketball championship game. Content and textual analysis reveals the following media frames: "invisibility and silence" " controlling images versus women's self-definitions"and, " outside the fra...
Article
Full-text available
Given the significant increase in the number of women and girls participating in sport, it is now a commonly held belief that girls have ample opportunities to participate in sport and, consequently, that girls who do not participate choose to do so because they simply lack interest in sport. Using qualitative methodologies and the sociology of acc...
Chapter
Media discourses proclaiming “Girl Power” have exploded in recent years, Katherine Dieckmann (1996) arguing that, in response to this explosion, girls today have a variety of empowerment models from which to chose. Barbie, Mattel’s infamous toy designed for young girls, has recently become a professional basketball player, the president, a doctor a...
Article
Full-text available
In this article we explore the narratives that 10 White, middle-class female athletes, ages 11-14, (co)produce around their sport experiences. Through interviews, observation, and participant observation, we argue that, consistent with the advertising rhetoric of such multinational corporations as Nike, these girls all advocate hard work, choice, o...
Article
Full-text available
This study of televised sports news on three network affiliates and ESPN’s SportsCenter extends and expands on earlier studies in 1990 and 1994 to examine the quality and quantity of televised coverage of women’s sports.The dominant finding over the decade spanned by the three studies is the lack of change. Women’s sports are still “missing in acti...
Article
This study of televised sports news on three network affiliates and ESPTs SportsCenter extends and expands on earlier studies in 1990 and 1994 to examine the quality and quantity of televised coverage of women's sports. The dominant finding over the decade spanned by the three studies is the lack of change. Women's sports are still "missing in acti...
Article
Thesis (Ph. D.)--University of Southern California, 2006. Includes bibliographical references (leaves 272-289).

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