Cheol Park

Cheol Park
Korea University | KU · Department of Business Administration

Ph.D.

About

88
Publications
41,950
Reads
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2,377
Citations
Introduction
Research Interests - Consumer Behaviors and Marketing in Digital Environment(eWOM, Social Media, Online shopping, ect.) - Sustainable Management by Creating Shared Values - Cross-cultural study on Consumption and Management

Publications

Publications (88)
Article
Purpose This study analyzes the relationship between the characteristics of social media content, customer engagement (CE) and brand equity and investigates whether these relationships differ between national cultures. Design/methodology/approach We collect data from a variety of sources, including Interbrand, Facebook and financial statements, to...
Article
Purpose The authors investigated the effects of the characteristics of reviews, reviewers and corporate factors on review helpfulness and assessed the role of culture in moderating these relationships. Design/methodology/approach A research model was established based on the elaboration likelihood and information adoption models. To empirically an...
Article
Purpose The purpose of this study is to analyze the effect on movie performance of the breadth and depth of consumer groups targeted by movies and to analyze the ways in which electronic word-of-mouth (eWOM) mediates these relationships. Design/methodology/approach For empirical analysis, 45 days of sales and eWOM data for 63 movies released in Ko...
Article
Purpose The purpose of this paper is to analyze the relationship between customer engagement in social media (CESM), brand equity and corporate performance and investigated whether these relationships differed according to cultural factors in the United States and South Korea. Design/methodology/approach We collected customer engagement on social...
Article
Social media is being used as an effective marketing tool for companies by providing a new way for brands to interact with their audience. As the importance of social media increases, the effects of social media on marketing performance such as awareness, sales, and corporate value are being studied. However, the effect of social media on corporate...
Article
Social media and online advertising are useful marketing tools for small shopping malls. In this study, it analyzed the factors affecting on/offline sales of small shopping malls based on media activity and keyword advertisement. For the analysis, it examined the effect of blog postings, Media News volume, keyword advertisement volume, etc. on the...
Article
Full-text available
Purpose IThis study aims to investigate the effects of the consumption motivations of restaurant customers on their perception of the importance of experiential and functional restaurant attributes. Design/methodology/approach A total of 330 questionnaires were issued in China (168) and Korea (162). The resulting data were analyzed using SPSS 22.0...
Article
This study investigated the moderating role of strategic choices on the relationship between organizational innovativeness and performance. Previous literature has not fully investigated which strategy among market development (international expansion) and technology development (investment in research and development) will result in a higher perfo...
Article
Purpose This study aims to examine several antecedents of employee satisfaction (ES) and turnover intention (TI), including customer orientation (CO) and employee orientation (EO). The purposes are to investigate the effect of EO and CO and their interaction on employee performance, and to verify the moderating effect of firm size. Design/methodol...
Article
Full-text available
This research aims to extend customer participation and value co-creation theory to the social-services sector, where consumer choice is restricted. This study examines the relationship between the value creation of participation and customer satisfaction in social services. The perceived value corresponding to different types of relationships was...
Chapter
This study examines the positive and negative effects of mobile shopping. It identifies and tests the antecedents and consequences of self-efficacy and impulse buying that result from mobile shopping. The results reveal that perceived convenience, perceived ease of response, and perceived control significantly affect self-efficacy and impulse buyin...
Article
Purpose - This study is to investigate the effects of consumption values of retailers on the importance of store attributes, and to determine the influence on the consumption values of consumers who shop at complex shopping malls on the empirical and functional attributes in those malls as well as on the influence of on/off-line channels. Research...
Article
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Article
Full-text available
This study examines the positive and negative effects of mobile shopping. It identifies and tests the antecedents and consequences of self-efficacy and impulse buying that result from mobile shopping. The results reveal that perceived convenience, perceived ease of response, and perceived control significantly affect self-efficacy and impulse buyin...
Article
Full-text available
As social problems including aging, depopulation, healthcare, poverty, a lot of government, organizations is trying to solve the problems. Recently, social innovation is emerging as strategy for solving social problems around the world. Social innovation means more effective, sustainable and new solutions that increase total values of society. This...
Article
Full-text available
As increasing the usage of social network services (i.e. facebook, tweeter), online social games is being paid attention in game industry and e-business research. Social game (ie. Farmville by Zinga) is the online game using social network services. This research examined the factors influencing the accessibility and usage of social game. Influenti...
Article
Full-text available
Purpose – This study examined the antecedents and consequences of intensity of SNS use in a crosscultural context. The purpose of this paper is to examine the impacts of three IT-related consumer characteristics – privacy concern, consumer innovativeness and propensity to share information – on the use of social networking sites (SNS) and examine i...
Article
Full-text available
The research examined whether mobile shoppers feel smart in today's smart age. It has been observed that impulse buying and price dependency are increasing among mobile shoppers in the smart phone age. We paid attention to 'smart shopper feelings (SSFs)' to find the reason of the phenomenon. SSFs are defined as ego-expressive excitements generated...
Conference Paper
As increasing the usage of social network services (i.e. facebook, tweeter), online social games is being paid attention in game industry and e-business research. Social game (ie. Farmville by Zinga) is the online game using social network services. This research examined the factors influencing the accessibility and usage of social game. Influenti...
Article
인터파크의 도서부문인 북파크는 비교적 일찍부터 온라인 도서판매를 시작해 왔으나 그 성과는 지지 부진하였으며, 도서 전문몰에 항상 뒤쳐져 있었다. 북파크의 부진은 인터파크 전체 성과에도 악영향을 미쳐서 인터파크의 대기업 계열의 인터넷 쇼핑몰과의 경쟁에서도 허덕이고 있었다 이 때 배수진올 치고 전임직원들이 과감히 승부수를 던진 것이 바로 도서무료배송 전면적 실시였다. 도서무료배송은 배송비 증가로 인한 수의악화와 경쟁업체의 모방이라는 위험이 있었지만, 간접적인 가격할인 효과로 인한 도서 매출의 증대와 타 품목으로의 구매전환이라는 긍정적인 방향에 승부를 걸었던 것이다. 이를 통해 인터파 크는 온라인 도서부분 1 위 업체로 부상...
Article
Full-text available
We propose a model linking consumer characteristics (consumer susceptibility to interpersonal influence and Internet shopping experience), attitude toward online reviews (perceived usefulness), and the outcome of online reviews (usage frequency and purchase influence). We advance hypotheses on the interrelationships among these factors and on the m...
Conference Paper
In this study, we conducted extensive reviews of online shopping literatures and proposed a hierarchy model of online shopping behavior. We collected 47 studies and classified them by variables used. Some critical points were found that research framework, methodology, and lack of cross-cultural comparison, etc So we developed a cross-cultural mode...
Article
In this paper, we looked at the state of typical social shopping sites and analyzed the business model, service flow of social shopping sites firstly. And we did questionnaire research to know the main acceptance factors of social shopping of Korean consumers secondly. The hedonic and social-oriented motivations, perceived usefulness, ease of use,...
Article
Full-text available
In this research, a model to measure the correlation between the performance of customer contact center and the business performance is developed using the well-known model, the market damage model of TARP. Three hypotheses are suggested and verified using real customer profit data and customer access data of the Industrial bank of Korea. As a resu...
Article
This paper investigates the relationship between mandatory adoption of mobile information technology and market performance in the business-to-business (B2B) setting. This study presents and tests the B2B technology satisfaction model (TSM), including perceived loss of control as the mandatory technology acceptance-specific variable. The results of...
Article
The Internet has become a dominant issue in today's tourism environment. This paper is to provide large travel agencies in Korea with a better understanding of their Web‐based competitive environment. A content analysis of the top 60 travel agencies Web‐sites in Korea suggests that many travel agencies do not develop their own Web‐sites and althoug...
Article
This study investigated the hedonic and utilitarian values of the mobile internet and their relationships to the importance of attributes of and usage behaviours of mobile internet service. Using data from 487 respondents to a survey, ANOVA and correlation analysis were performed. The hedonic value of the mobile internet correlated with the importa...
Article
In the discount store area, foreign large retailers such as Wal-mart, Carrefour, and Costco fight hard with domestic retailers in Korea. The Korean customer is a judge in the centre of such a difficult fight. Therefore, foreign retailers who are willing to win the game should pay attention to what Koreans say and respond to the complaint as fast as...
Article
Full-text available
The Korean fast food industry has grown rapidly since the 1988 Seoul Olympic Games. There are now 1500 fast food restaurants in Korea. This study investigated the relationships between consumer values of eating-out and the importance of fast food restaurant attributes in Korea. Using a questionnaire, 279 fast food restaurant patrons were surveyed....
Article
Full-text available
This research attempted to examine differences in Internet usage, Internet innovativeness, perceived risks of Internet buying, and Internet buying behaviors between Korea and America, and to identify a model for factors influencing Internet buying behavior, explained by Internet usage, perceived risks, and innovativeness on a cross-cultural basis....
Article
Marketing for a place is recognized as one of the important issues in both academic area and practical senses. Every city tries to develop their attractiveness to bring tourists from abroad. This study examines the perceived satisfaction of foreign visitors who have visited at least one Korean metropolitan city through a questionnaire survey and su...
Article
Full-text available
Recently, consumer researchers have been interested in rituals that concisely express the consumption system in a culture. This article studies the Korean wedding ritual. The particular focus is on consumer values, needs, and expenditures related to Korean weddings. Research hypotheses were developed by analyzing the consumption phenomena in a soci...
Article
This case examined a successful brand management of Komelon which has manufactured tape measures. After learning the global trend of tape measures by OEM, the company developed a private brand, Komelon, and entered global market with it. Now, Komelon exports tape measure products to 80 countries, and is the third brand of tape measures in US market...
Article
In this study, the authors examined how online word-of-mouth (eWOM) objectivity (factual vs. evaluative) affects perceived credibility, focusing on the moderating role of national culture (Korea vs. US) and product type (search vs. experience goods). The results of an experiment showed that the perceived credibility was higher for the evaluative eW...

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