
Chenchen LiSouthwestern University of Finance and Economics · Human Resource Management
Chenchen Li
Doctor of Philosophy
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9
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Publications (9)
In response to the somewhat paradoxical combination of increasing diversity in the global workforce and the resurgence of nationalism in an era of global mobility, this chapter aims to uncover how employees on international assignments respond to exposure to new cultures. Specifically, the study aims to explicate the underlying psychological mechan...
Purpose
In response to the somewhat paradoxical combination of increasing diversity in the global workforce and the resurgence of nationalism in an era of global mobility, the purpose of this paper is to uncover how employees on international assignments respond to exposure to new cultures. Specifically, the paper aims to explicate the underlying p...
A company’s emphasis on corporate social responsibility (CSR) signals its concern with benefits for society, whereas a company’s emphasis on corporate ability (CA) signals its expertise in delivering good quality products. Product-harm crises often put companies at serious risk. Would a company’s prior emphasis on CSR versus CA mitigate the potenti...
The present research investigates cross-cultural differences in the characteristics associated with brand strength evaluation and the mechanism underlying these cultural differences. Using data from the United States and China, we found that American consumers judge brands with personal characteristics to be stronger than those with relational char...
Past research has shown that contacts with a primary outgroup can increase positive attitudes toward other outgroups (secondary outgroups) that are not involved in the contacts. This effect could influence intergroup forgiveness in 2 different ways. Pleasant contacts with a primary outgroup could lead to transfer of positive evaluations to the seco...
Findings from research in educational and cognitive psychology have shown that metacognition, defined as the awareness, monitoring, and evaluation of one’s knowledge and cognitive processes, exerts substantial influence on individual performance. The majority of this research, however, has only examined metacognitive skill as it applies to academic...