Charlie Pownall

Charlie Pownall
AIAAIC

Bachelor of Arts
Examining and making the case for AI, algorithmic and automation transparency and openness.

About

26
Publications
2,388
Reads
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5
Citations
Introduction
I examine and make the case for AI, algorithmic and automation transparency and openess. This is done by assessing the nature and opacity of AI, algorithmic and automation systems and their governance, and by providing free, open data on incidents and controversies driven by AI, algorithms and automation. I also help companies, governments and other organisations build their profile, communicate more effectively, and manage their reputations.
Additional affiliations
March 2021 - present
AIAAIC
Position
  • Founder
Description
  • AIAAIC examines and makes the case for meaningful AI, algorithmic and automation transparency and openness
March 2012 - May 2021
CPC & Associates
Position
  • Managing Director
Description
  • CPC & Associates helps organisations, leaders, executives and entrepreneurs build their profile, communicate more effectively, and manage their reputations.
January 2007 - March 2012
Burson-Marsteller
Position
  • Managing Director
Education
September 1987 - June 1990
University of East Anglia
Field of study
  • Art History

Publications

Publications (26)
Presentation
Full-text available
Abbreviated version of a talk to MBA students, internal auditors, risk managers, HR and communications executives on the challenges of managing reputational risk, and how they can best be overcome.
Article
Full-text available
The benefits of AI are many; however, it also poses many risks. And these risks are likely to become greater and more reputational in nature as the adoption of AI technologies becomes more mainstream, awareness diversifies and grows, and public opinion consolidates. Little research exists on the reputational threats posed by AI, or how these shoul...
Article
Full-text available
The coronavirus pandemic has resulted in a huge volume of news stories, commentary and analysis in which the terms crisis, disaster and emergency have been used almost interchangeably. This article asks what the correct terminology is, and suggests why it matters for crisis teams and communicators.
Presentation
Full-text available
Case study exploring the background to TalkTalk's October 2015 data breach, its response and the short and mediaum-term impact on the company's business, finances and reputation
Article
Full-text available
A practical, common sense guide to protecting and defending your organisation’s name, image and reputation, Managing Online Reputation explores the threats posed by the internet and social media and sets out how you should respond to different types of negative situations.
Article
Full-text available
The UK government's use of algorithms to grade student exam results generated swathes of negative media coverage and resulted in students taking to the streets. To regain the confidence and trust of students, parents, teachers, and the general public, the government must balance good communication (aka openness) with meaningful transparency. The on...
Article
Full-text available
Notions of AI transparency have been largely limited to so-called explainability (or ‘XAI’), a technical solution that enables technologists and engineers to interpret, understand and explain their models. By mandating transparency, the European Commission’s proposal promises to give risk managers, reputation managers, communicators and others accu...
Article
Full-text available
Why deepfakes are important from a reputational perspective
Presentation
Full-text available
Case study detailing how shipping and logistics company Maersk responded to its NotPetya 2017 cyber attack
Chapter
Several weeks after the disappearance of flight MH370 the plane was still missing, families of the passengers and crew remained camped out at Kuala Lumpur and Beijing airports, passenger numbers had collapsed, and the company’s share price was badly holed. Desperate to get the story off the front pages, the airline and the Malaysian government coul...
Chapter
You could be forgiven for not knowing about Fonterra. After all, the company was only formed in 2001, the result of a merger of three of New Zealand’s biggest dairy co-operatives. A private entity, it is also New Zealand’s biggest business and the world’s largest dairy trader, accounting for around 30% of the world’s milk, butter, and cheese export...
Chapter
In September 2011, not long after receiving USD 45 billion in US government bailout funds and two days before controls on debit transaction fees in the US were about to take effect, a memo disclosing that Bank of America (BoA) was on the verge of slamming a monthly charge of USD 5 on its local debit card customers was leaked to the Wall Street Jour...
Chapter
On March 8, 2014, Malaysia Airlines (MAS) flight MH370 vanished into thin air. As I write this book, the plane is still missing and there is no convincing explanation as to what happened. Like many others, I found out about the tragedy on Twitter. The news-wires and Malaysian media were running the plane’s disappearance, people were talking about i...
Chapter
I write this book in an office with a birds-eye view of the Occupy protests in Hong Kong. Far below, a multi-colored tented village strewn with umbrellas, agitprop and Post-it Notes nestles uncomfortably between anonymous, glass skyscrapers. The days are eerily quiet. Steel and wooden barriers keep the traffic at bay while students at makeshift cla...
Chapter
Companies that behave badly or break the law have long been the stuff of media and public fascination. Often difficult to detect, it took time for the full extent of a problem to become public. However in today’s ultra-transparent and networked world fraud, bribery, corruption, discrimination, harassment, sexual misconduct, and other forms of inapp...
Chapter
Just as the social web is a powerful opportunity for marketers and communicators to reach and persuade people of the merits of their products and services, it can also be a double-edged sword that results in your carefully crafted efforts being sliced apart in full public view. Of course, some campaigns set out to cause controversy; a thick skin go...
Chapter
In April 2014, US Airways publicly asked a customer asking for her feedback after she had experienced a delay at Portland International Airport. Unfortunately the customer service representative attached a lewd picture of a naked woman in a compromising position with a model airplane to the tweet. Immediately the internet erupted, some in fury but...
Chapter
Despite your best efforts to be fully prepared, sooner or later one of your products is going to prove faulty, your customer care team will mishandle a complaint, a colleague will do something silly on Facebook, or an important blogger will say something unpleasant or untrue about your company. If you’ve prepared properly chances are you will be ab...
Chapter
Every now and again something will go very badly wrong — one of your planes disappears, your factory catches fire, foreign ingredients are discovered in one of your best-known products. Unlike many of the incidents we saw in Part II, problems of this magnitude can paralyze senior leadership and severely impact the inner workings of your organizatio...
Chapter
The Dawn of Glad Tidings is an app with a difference. Freely available on the web and Google Play, “Dawn” keeps its users up-to-date on the latest news from IS (Islamic State). It also automatically posts content in their names, peppering volleys of tweets, hashtags, and images to their followers and beyond, each volley programmed to be posted suff...
Chapter
Like it or not, employees have always been able to hurt their employers. Confidential documents are exchanged for brown envelopes. An internal memo is leaked to a journalist, access to the deeper reaches of the company IT system is passed to a third party, someone conducts an unauthorized or illegal trade. Deliberate actions of this kind can be ext...
Chapter
However good your products or services are, there are going to be times when things go wrong. Your product is faulty, your customer service slips up, your online booking engine develops a glitch, or a customer is underwhelmed by what she thought was going to be a truly unique and special experience. These are facts of life even for companies known...
Chapter
The fortunes of big pressure groups such as Greenpeace, Friends of the Earth and Amnesty International have been transformed by the internet and by social media, enabling them to recruit supporters and mobilize opinion on a scale and with a precision never previously possible. Once largely restricted to physical protests and email campaigns, they c...
Chapter
Dealing with journalists has always been a dicey business. You have little idea where they get their information from, are unsure about the nature of their agenda, and have little control over what the article they are writing is going to say. And then the facts of the article may be wrong, the context skewed, you are misquoted and, if you are luck...
Chapter
On November 22, 2011, Qantas took to Twitter to ask: “Ever wanted to experience Qantas First Class luxury? You could win a First Class gift pack feat. a luxury amenity kit and our famous QF PJs.” “To enter tell us What is your dream luxury inflight experience? (Be creative!) Answer must include #QantasLuxury”
Research
Full-text available
An analytical review of how major companies across the Asia-Pacific region use social media for corporate marketing purposes.

Network

Cited By

Projects

Projects (3)
Project
To identify best practice crisis management and communications
Project
To identify best practices for managing corporate reputation on the internet and social media
Project
To examine the pros and cons of AI, algorithmic and automation transparency and openness