Charles Jebarajakirthy

• Doctor of Philosophy
• Swinburne University of Technology

Purpose The aim of this study is to perform a systematic literature review on retail agglomeration literature and present an agenda of future research in this domain. Design/methodology/approach To synthesize and evaluate the retail agglomeration literature, the study adopts a structured systematic literature review approach. Additionally, the stu...

Purpose: While a price discount might encourage potential (first-time) customers seeking higher status to buy a masstige brand; it might deter existing (repeat) customers from purchasing the brand due to a decline in perceived status. Such a paradoxical effect of price discounts on masstige brand’s purchase requires a detailed investigation into w...

Purpose Despite a growing interest in investigating green skepticism, there has been a paucity of effort in synthesizing green skepticism research. This study aims to synthesize extant green skepticism research. This study is useful in providing a comprehensive synthesis of research on green skepticism and identifying key gaps in the existing liter...

In the competitive travel accommodation market, peer‐to‐peer accommodation (P2PA) providers are in desperate need of a value proposition framework that will assist them in guiding the development of an ‘engaged’ customer base. However, currently, the P2PA literature does not provide such a framework that includes a comprehensive list of tangible an...

This paper aims to systematically review the literature on electronic shopping cart abandonment (ESCA). It analyzes the development of ESCA literature in terms of publication trends, publication outlets, number of citations, methodologies, and theoretical underpinnings. Furthermore, based on the literature synthesis, this review proposes a conceptu...

Purpose Smartphone apps collect users' personal information, which triggers privacy concerns for app users. Consequently, app users restrict apps from accessing their personal information. This may impact the effectiveness of in-app advertising. However, research has not yet demonstrated what factors impact app users' decisions to use apps with res...

Peer‐to‐peer‐accommodation, a sharing economy‐based business model, enables using unutilized houses, apartments, and rooms of individuals to provide shared accommodation to tourists and travelers. On account of the importance of peer‐to‐peer accommodation, many studies have been conducted on factors/stimuli driving peer‐to‐peer accommodation adopti...

Purpose The purpose of this study is to explore and identify the privacy concerns of smartphone app users pertinent to app usage. Design/methodology/approach Adopting a qualitative phenomenological approach, the authors conducted semi-structured interviews with app users to explore the app users' privacy concerns. Findings Credibility concerns, u...

Purpose This review aims to synthesize the brand hate literature and suggest directions for future research on brand hate. Design/methodology/approach This study adopted an integrative literature review method to synthesize and assess the brand hate literature. Findings The synthesis showed that social identity theory, disidentification theory an...

This study aims to synthesize the extant network marketing research and propose directions to advance this research domain. The key findings show that social cognitive theory and graph theory are the prominently used theories with the majority of research in this domain being conducted in the US. A qualitative method or a conceptual approach has be...

This study aims to systematically review the place branding literature and comprehensively synthesize the academic research in this domain. Accordingly, this study examines the development of place branding research over time in terms of years of publication, publication outlets, authorship, countries, methods, and theories adopted. Further, based...

Purpose This study aims to systematically review the permission marketing (PM) literature by synthesising research papers in this domain. Design/methodology/approach This study adopted a hybrid review method comprising structured literature review and lexicometric analysis. Findings This study examines the development of PM research over time in...

This paper aims to identify the revised international marketing strategies in communication during the COVID-19 pandemic by utilizing the firm's resources and capabilities. We conducted in-depth interviews and a questionnaire survey with key stakeholders of retail organizations which changed their digital marketing strategies during COVID-19. The d...

Researchers have given considerable attention to investigate anti‐consumption behavior. However, empirical research tends to report somewhat erratic and inconsistent findings. Accordingly, the relationships between the antecedents, and the outcome variables of anti‐consumption behavior, such as consumer well‐being, remain unclear. Thus, to fill thi...

Purpose- Unhealthy (vice) on-the-go (OTG) dietary practices result in potentially serious health consequences. However, research on encouraging healthy eating intentions for OTG consumption is scarce. This study aims to fill this gap by investigating the role of message framing and source expertise in encouraging the healthy eating intention for OT...

This study synthesizes the artificial intelligence literature into a Meta‐analytic framework based on the theory of reasoned action and the unified theory of acceptance and use of technology 2, and examines concrete relationships between the constructs of this framework. This meta‐review also performed a moderation analysis to investigate the possi...

This study aims to systematically review the extant literature on online food delivery. The literature on online food delivery is synthesised in terms of theories, contexts, methods adopted and analytical techniques used. The literature review suggests that online food delivery research has transitioned from website-based food delivery to online to...

Despite gaining popularity in recent years, limited studies have explored revisit intentions towards green hotels. This study investigates the role of personal values on green hotel attributes and revisits intentions. Qualitative data were collected through in-depth interviews using laddering interviews from 47 tourists. The data collection took pl...

Rising income and the aspirations of the middle-class have resulted in the emergence of a new category of luxury brands popularly known as "masstige brands". Researchers have attempted to establish masstige branding and masstige marketing as a differentiated research domain from luxury marketing. As an attempt to this end, the current study, which...

The increase in disposable income and the luxury aspirations of the middle-class have led to the introduction of a new genre of luxury, known as masstige luxury. The extant research has yet to investigate the role of acculturation-changes in an individual's thoughts and behavior that result from (in)direct exposure to culturally dissimilar individu...

Purpose: Collaborative consumption (CC), a unique business model, provides several monetary and non-monetary benefits to customers. Several adapted Theory of Planned Behaviour (TPB) based models were developed and tested to understand this consumption behaviour with the findings inconsistent and fragmented. Thus, this study aims to develop a gener...

This study develops an integrated model to investigate how value co-creation, driven by positively valanced e-engagement, enhances repurchase intention among e-commerce consumers. Applying the tenets of UTAUT, this study also examines the moderating role of technology adoption in the association between e-engagement and value co-creation in the e-c...

Whilst the rapid advancement of technology in the 21st century has facilitated the online collection, storage, retrieval, manipulation, and transmission of individuals' personal information, it has also led to a concomitant rise in privacy concerns amongst e‐commerce users. Although privacy concerns have received considerable attention in the e‐com...

Customers today make a trade-off between online and offline channels to purchase fashion items. The purpose of this research is to examine whether affective commitment to a purchase situation impacts consumers' channel choice (online store or in-store) for fashion purchases. Two between-subjects’ experimental studies were designed to test hypothese...

This study examines the role of market orientation, privacy, and stakeholder theory in enhancing the effectiveness of current sustainability efforts for managing bushfire risks by proposing a novel conceptual framework entitled ‘Stakeholder Repositioning Strategy (SRS).’ Adopting a case study approach, we describe the SRS framework as a driving for...

Adopting a meta-analysis approach, this study synthesises the quantitative literature on mobile advertising and proposes a meta-analytic conceptual model that shows the frequently studied variables in the literature. We performed a bivariate and a multivariate meta-analysis to examine the association between the antecedents, attitude, and intention...

The purpose of this research is to review the extant literature on mobile advertising systematically and to carry out a comprehensive analysis of research in this emerging field. Accordingly, this paper synthesises the literature on mobile advertising in terms of theories, contexts, characteristics and methodology to analyse the development of mobi...

Purpose-The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. Design/methodology/approach-The extant literature on VCC has been reviewed by collecting relevant research papers based on certain specified delimiting cri...

Purpose The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. Design/methodology/approach The extant literature on VCC has been reviewed by collecting relevant research papers based on certain specified delimiting crit...

With social media becoming the primary channel for travelers to acquire travel-related information, tourism service providers are increasingly partnering with social media influencers (SMIs) as part of their digital marketing strategy. The present study investigates the effectiveness of SMIs by examining the role that two message factors—argument q...

Consumers' need for uniqueness (CNFU) has received much attention in identifying intention for luxury consumption. This study investigates how the interplay of CNFU dimensions (i.e. creative choice, unpopular choice, and avoidance of similarity), social comparison, and psychological entitlement drives consumers' intention for bandwagon and snob lux...

This study explores the factors driving aspirational consumption of the Indianbase of the pyramid (BOP) consumers, using the underpinnings of the social comparison theory and trickle-down effect theory. A qualitative phenomenological approach was adopted for this study. Thematic analysis on 35 in-depth interviews of the BOP consumers of Kharagpur,...

Luxury consumption has become a worldwide phenomenon. Irrespective of consumers' need for uniqueness being considered as an important psychological factor impacting luxury consumption intention, research seldom investigates the impact of CNFU dimensions on luxury consumption. This study investigates how CNFU dimensions (i.e. creative choice counter...

On-the-go (OTG) consumption is a growing phenomenon in the food and beverage industry. Drawing on the theory of consumption values, this study is conducted to acquire a better understanding of the influence that retail-mix elements have on OTG consumption outcomes. Specifically, this study examines the role of value for money, customer service, gen...

The purpose of this study to investigate the effect of online convenience dimensions on mobile banking (m-banking) adoption intention using a comprehensive moderated mediation framework. A total of 446 responses from Indian banking users were received using systematic sampling. The covariance-based structural equation modelling and PROCESS macro we...

Based on the cognitive-motivational-relational (CMR) theory, this study empirically investigates the mechanisms through which consumers' online engagement impacts their channel switching intention. The present study examines the mediating effects of perceived value and the ways in which these mediating effects are moderated by online risk perceptio...

The purpose of this study is to understand the factors driving the BOP community’s voting decisions. This study used a qualitative phenomenological approach, conducting 32 interviews with BOP voters in two areas: Kharagpur and Kolkata, in West Bengal, India. The findings showed some political parties and politicians powerfully operate in BOP areas...

Western countries have experienced a steady increase in the number of immigrants since 2000 and these immigrants appear to be a sizeable market segment for apparel retailers in Western host countries owing to their acculturation. This study investigates how acculturation of immigrants drives their loyalty to apparel stores in Western countries. Thr...

The purpose of this study is to explore the key dimensions of mobile banking (m-banking) service quality. Four qualitative methods (focus group, in-depth interviews, critical incident technique, and netnography) were used for data collection. Inductive content analysis and Pareto analysis were used to explore the key themes (dimensions). Results de...

Purpose The purpose of this study is to investigate whether customer intention to purchase luxury products from the online stores of fashion luxury retailers varies depending on their degree of corporate image and showrooming strategy, when the retailers do not have a wider store network in the region where customers live. Design/methodology/appro...

Customers at the bottom of the pyramid (BOP) desire to use the same products as affluent consumers. Thus, BOP customers tend to participate in aspirational consumption. The purpose of this study is to conduct a systematic literature review and to synthesise the literature on aspirational consumption in BOP contexts to gain a comprehensive understan...

Although enduring relationships between buyers and sellers encourage subsistence market consumers to shop at a particular retailer, these relationships have a negative side. This study focuses on the issue of ‘retailer selection compulsion’ existing in the subsistence market, which refers to the negative side of these relationships. The purpose of...

No abstract is available for this article.

Mobile banking (m-banking) is the fastest growing and most cost-effective channel for delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the success of e-commerce. Therefore, the main purpose of this study is to investigate a comprehensive moderated mediated mechanism for enhancing m-banking adoption behavior throu...

Governments worldwide have launched various schemes to promote recycling by individuals, from legislation to voluntary and mandatory policies, waste charging, kerbside collection, waste separation bins, and promotional campaigns. Much remains to be done, however, in terms of understanding the psychological relationships among consumers' attitudes,...

Online sales continue to grow in recent years, and so competition is increasing in the online retail industry. Website interactivity might play a crucial role in enhancing consumer perceptions, attitudes, and responses to retail websites. The purpose of this study is to propose an integrated conceptual model with the underpinnings of technology acc...

The purpose of this study is to examine the service quality in the mobile banking (m-banking) context using different generic service quality scales, and to see which one is most appropriate to examine service quality in this context. Data were collected through structured questionnaires from 323 m-banking users in India. Unidimensionality, reliabi...

Providing a pleasant shopping experience for consumers is vital in the apparel retail industry. A comprehensive multi-dimensional scale to measure “retail brand experience” (RBE) was recently introduced; however, this scale lacks application. Hence, the purpose of this study is to examine a conceptual model that shows the associations between RBE a...

Purpose Providing high-quality e-banking services is considered a basic strategy for attracting and retaining customers with electronic-banking platforms. The purpose of this paper is to empirically investigate a comprehensive moderated mediated mechanism for enhancing customer loyalty toward e-banking platforms via e-banking service quality (EBSQ...

Just like any other religious groups, Muslim consumers increasingly buy food online. Although purchase decision making around Halal food is known in conventional brick-and-mortar store environment, not much is known about Muslim consumers' purchase behaviour of Halal foods in online context. The purpose of this study is therefore to explore how Mus...

In the present era, higher education is considered a booming and significantly contributing sector to the economy of many countries. Due to the intense competition prevailing in the higher education sector, higher education institutions need to become market oriented and innovate in courses, delivery methods and student support services. Consequent...

Purpose The money management behavior of undergraduates determines their smooth transition into adulthood. Economic, social and psychological factors also affect undergraduates’ money management behavior. Therefore, the purpose of this paper is to investigate how undergraduates manage and respond to economic, social and psychological factors affec...

This study aimed to understand the factors affecting repurchase behavior of chocolate brands and, consequently, customer retention and acquisition. The study adopted a qualitative, inductive approach using in-depth interviews with 31 Australian consumers. The factors identified in the extant literature as antecedents of customers’ repurchase intent...

The purpose of this study is to propose and empirically investigate a moderated mediated model for enhancing customer loyalty to retail stores with the underpinnings of retail service quality (RSQ) practices. We hypothesise that the five dimensions of RSQ positively influence customer loyalty. Affective commitment to retail stores operate as mediat...

Thailand’s booming tourism sector significantly contributes to the country’s economy. Sex tourism is also popular in Thailand, where male sex workers are more at risk to HIV threats than their female counterparts. Social marketing campaigns have been useful in addressing several problematic behaviours, such as smoking, binge drinking, unprotected s...

This study endeavors to investigate the role of the appearance of customer service staff in forming customer perceptions. It also aims to fill the gap in existing knowledge by exploring the notion of visible diversity, for example, ethnicity, age, gender and perceived sexual orientation of store staff in service encounter from the customers’ perspe...

Purpose – The purpose of this paper is threefold: first, to identify the dimensions for evaluating the service quality of internet service providers (ISPs); second, to investigate the relationship between service quality and customers’ behavioural intentions; and third, to investigate the influence of ISP customers’ usage patterns on their percepti...

Purpose – The leading multinational companies tend to expand their marketing activities to bottom of pyramid (BOP) market. The BOP market comprises many segments, however, little is known about the purchase behaviour of BOP market or segments therein. Microcredit provides credit access to customers in BOP market. The purpose of this paper is to inv...

Purpose – The purpose of this paper is to examine the influence of quality perception on customers’ repurchase behaviour in home internet services. Specifically, it was found that information quality, and privacy affected customers’ commitment and perceived value which were directly related to customer behavioural loyalty. Design/methodology/appro...

Market-oriented organizations are committed to understanding and serving customer needs. Customers become socially conscious, so market-oriented firms need to carry out ‘Corporate Social Responsibility’ (CSR) initiatives. The main aim of this study was to investigate the influence of market orientation on CSR among microcredit institutions. The fin...

Purpose – This study aims to direct war-affected youth’s self-identity towards microcredit. Youth is an important life stage for individuals’ self-identity formation. Features, labels and meanings associated with products can influence youth’s self-identity development. Design/methodology/approach – A quantitative-survey method was used for data c...

Inculcating entrepreneurial behaviour is beneficial to both individuals and the society at large. The Theory of Planned Behaviour has been generally applied to understand and examine entrepreneurial behaviour. However, as the underpinnings of this theory are not adequate for understanding the entire process of the development of entrepreneurial beh...

The bottom of the pyramid (BOP) market comprises a huge customer size of approximately 4 billion globally; hence, segmentation is necessary within this market. The BOP market refers to an aggregate of customers who survive on relatively low-income levels. In this respect, youth in war-affected regions can be considered to be a segment of the BOP ma...

Purpose – Bottom of pyramid market (BOP) has gained attention of researchers and marketers in recent years. The BOP market comprises many segments, however, little is known about purchase behaviour in BOP market or segments therein. The purpose of this paper is to investigate youth's intentions of seeking microcredit in the post-war era that are an...