Chang-Dae Ham

University of Illinois, Urbana-Champaign | UIUC · Charles H. Sandage Department of Advertising

Despite growing research on public attributions of crisis responsibility, little is known about the role of perceived social distance to organizations in conjunction with crisis severity and crisis response strategies. Applying construal level theory (CLT) to the crisis communication context, we examined the role of the construal fit between social...

Online video ads on video-streaming platforms interrupt viewers’ video-watching experiences, presumably triggering anger, irritation, and negative cognition. Thereby, with a theoretical framework of psychological reactance, we call scholarly attention to the role of ad choice in mitigating the negative effect of interruptions from mid-roll video ad...

Despite its growing popularity and importance, little research has been done to understand what mechanism drives consumers to avoid or accept native advertising on social media. This study applied the ideas of consumer social intelligence, persuasion knowledge (PK), and the typology of consumer response strategy to examine how consumers’ naive theo...

An experiment was conducted with the goal of determining how mood and arousal influence the way consumers process ad information in a search engine result page (SERP) environment. By focusing on the relationships among mood, arousal, and search ad snippet length, the study shows that mood and arousal states influence information processing (heurist...

This study investigates the mechanism underlying how consumers cope with native advertising on the Facebook newsfeed, particularly focusing on ad avoidance. Native ads on Facebook have unique features in that they are both intrusive and relevant to users. Study 1 (survey: N = 501) decomposed a persuasion knowledge construct into dispositional, conc...

This study explored the generation gap in American consumers’ green perceptions and purchase intentions across four generations (Gen Z, Y, X, and Baby Boomers) from the perspectives of consumer socialization and social intelligence. Analyzing a nationally representative sample of adults in the United States (N = 19,450), the survey results revealed...

Grounded in the values congruence proposition, this study examined the interplay between leadership styles and corporate social responsibility (CSR) motives in different crisis contexts. The results of a 2 (crisis type) × 2 (leadership style) × 2 (CSR motives) between-subjects experiment showed that the congruent combination of leadership styles an...

Despite widespread discussion of the impact of corporate social responsibility (CSR) activities on consumer perceptions, little research has examined how consumers cope with CSR-based crisis response messages as a bolstering strategy. To fill this gap, we propose a framework integrating situational crisis communication theory with the persuasion kn...

Although consumer skepticism about corporate social responsibility (CSR) is on the rise, research is sparse on the psychological dynamics of this skepticism, particularly when CSR communication serves as a company’s crisis response strategy. Employing two between-subjects design experiments, this study aims to fill this gap by looking at the role c...

Increasingly, consumers are simulcasting branded content across multiple, interconnected social media platforms creating a complex social media ecosystem. However, little is known about what motivates sharing in the ecosystem as opposed to specific media contexts. Present research explores multiplatform consumers’ general sharing motivations and ex...

Knowledge flows between advertising and other academic disciplines are examined to identify the structure of scientific knowledge, the extent of social exchange and the scientific status of the field. Bibliometric analysis is used to identify who is citing our research and who we cited. Cocitation patterns for the leading advertising journals (Jour...

This study explores how consumers cope with a computer technology-driven persuasion tactic called online behavioral advertising (OBA). By tracking consumers’ online behaviors, OBA delivers highly tailored advertising messages to individual consumers, giving rise to serious privacy concerns due to their covert nature. Integrating the persuasion know...

Despite extensive research in product placement, little research has examined how different consumer groups respond to product placement. The present study aims to fill this gap, employing cluster analysis to segment U.S. consumers according to cognitive and attitudinal responses they have developed to advertising in general. Analyzing a nationally...

This study examines the influences of norms on consumers’ intentions to watch online video ads on social media. The social norms approach and the theory of reasoned action (TRA) were adopted as theoretical frameworks. In addition, the effects of interpersonal and social influences on the three personal-level norms were examined as the antecedents o...

Despite the increasing popularity and advantage of native advertising on social media, advertisers are concerned about the possibility of native ads misleading consumers, resulting in boomerang effects. This study attempts to address this concern by comparing the predictive role of native ad nonintrusiveness with that of native ad manipulativeness...

Online behavioral advertising (OBA) provides Internet users with potential benefit (relevant ads) and harm (privacy infringement) through personalized covert persuasion tactics, making it an interesting case for understanding perceptions of media effects. In study 1 (survey), we found that subjective persuasion knowledge of OBA was positively relat...

Previous communication studies have focused on how media content influences human aggression. Few studies, however, have been conducted regarding the influence of situational variables on human aggression. Regarding online gaming, the present study examines how game users’ aggression is influenced by two idiosyncratic situational variables: “degree...

This study reviews the methods and measurements employed in research using the Persuasion Knowledge Model (Friestad and Wright 1994) across leading journals in advertising and associated fields from 1994-2014. Despite the recommendation from Friestad and Wright to use multiple methods, the dominant methods are experimental and survey, with few qual...

This study explores the personality of Internet media and develops a multidimensional measurement scale to assess personality across diverse entities, including social networking sites, search engines, portals, and shopping sites. Through a series of qualitative and quantitative methods, including exploratory factor analysis and confirmatory factor...

Increasingly, unhealthy food is being advertised through online games known as advergames. The advergame is designed for entertaining fun to promote the brand featured in the game. But what happens if the food advertised is healthy or the source of the game is non-commercial? This study examines how people's entertainment (flow experience) interact...

This analysis shows general audience newspapers commonly frame public health issues as the responsibility of individuals, while Hispanic newspapers assign more institutional-level blame.

Employing the theory of uses and gratifications in conjunction with the theory of reasoned action, this study examines why consumers create social media content and how their motivational beliefs and subjective norms influence attitudes toward, intention to, and behaviour of creating social media content. By combining qualitative and quantitative a...

This study examined the impact of acculturation and ethnic identity on Korean U.S. residents’ consumption of ethnically associated products that varied in usage between utilitarian and hedonic purposes. Results showed that acculturation negatively influenced ethnic identity, which in turn positively impacted both utilitarian and hedonic product con...

This study employs the theory of reasoned action to explore factors influencing consumer intention to pass along online video advertisements. Structural equation modeling test results indicated that attitude toward passing along online video ads and subjective norm positively influenced intention. Among the six expected outcomes (pleasure, affectio...

In the context of Integrated Marketing Communication (IMC), this study analyzes a previously unexamined area of advertising and publicity: the synergistic effect on the country brand and the country-of-origin effect in the case of South Korea’s country image in the U.S. market. The results of the experiment show that both individual and combined ef...

One utility of advertising conforms to the direct relationship between a receiver viewing an advertising message and buying the brand (Thorson & Rogers, Chapter 1). The receiver of a message is often referred to as the target, and the messages are designed and placed by advertising executive agents to “hit” the target. Such metaphorical language im...

This study explores the characteristics of the rapidly changing South Korean (S. Korea) pharmaceutical market, specifically focussing on the erectile dysfunction drug market. The S. Korean drug market is in the middle of a significant transition stemming from a Free Trade Agreement (FTA) with the United States, as well as the separation of dispensa...

During the period of 22 months in South Korea, three major manufacturers' electric rice cookers exploded more than 10 times. Each manufacturer coped with this crisis. However, their crisis management strategies were totally different from each other depending on each organization's situation. As shown by this case, a crisis may emerge not only to a...