Chandan A Chavadi

Presidency College Bengaluru · MBA

Data centers and transmission networks are crucial in the digital age, with the market expected to grow from $50 billion in 2021 to $120 billion by 2030. However, their extensive computing infrastructure and continuous operation generate significant heat, necessitating energy-intensive cooling systems. The IEA report revealed that data center power...

In the dynamic landscape of the global economy, India is poised at a pivotal juncture, aspiring to reach the remarkable milestone of a $5 trillion economy. This seminar is a pivotal platform for distinguished thought leaders, scholars, policymakers, and industry experts to converge and deliberate on the intricate facets of this vision. At the core...

This research delves into the intricate relationship between social media adoption and rural development in Karnataka, India. Employing a quantitative approach, the study explores the impact of social media on knowledge sharing, community engagement, and empowerment in rural communities, with a focus on demographic characteristics. The investigatio...

The study proposed a construct for a green supply chain, which aims to analyze the different elements that contribute to a network being considered “green.” The study found that there are many types of research done on green products, but very few on green corporations and supply chains. Also, there is a lack of consensus in definitions and previou...

Economies across the globe are using information and communication technologies-based solutions in order to facilitate good governance. Technology based solutions users are facing different challenges at the time of connecting citizens and government. The demand for application of digitalisation emerged from enhanced awareness among citizens about...

In the present era of information, social media has risen as the primary channel for engagement. Platforms like Facebook, Twitter, YouTube, and others possess the capability to bring about significant changes. They have been instrumental in activities ranging from the downfall of governments to the amplification of political campaigns, the facilita...

Businesses that engage in sustainable marketing can benefit both the world and their bottom line. Earlier, companies could satisfy many customers by simply providing low pricing and high-quality goods. However, people's concern for the environment and other social concerns have grown, and so has their desire to support groups that share their belie...

The Internet of things characterizes a unified structure of internet-supported objects that can gather and send data through a wireless network with no intervention of humans. By this structure, the present business world is experiencing remarkable changes due to the irresistible potential derivable from the internet of Things. This technology is a...

Social media platforms help brands connect with their customers online, and a social media -based brand community (SMBBC) enable brand attachments to particular brands. These brand communities enhance consumer relationships, increase customer advocacy, discover customer problems, and generate unique product and marketing ideas. In the context of So...

The COVID-19 pandemic has interrupted operations throughout the world. It also forced all the industries towards unprecedented changes of their business operations, and in some cases, it pushes the businesses to shut down their operations either partially or fully. The microfinance industry is one of the sectors that was affected badly by the pande...

The term “sustainability” is now omnipresent in all sectors of the economy, particularly today in the business sector. Consumers are pressuring businesses to improve their day‐to‐day operating processes by becoming more environmentally friendly and minimizing their negative impacts on society and the environment. Prior to the COVID‐19 pandemic, onl...

With the current pandemic, the health-conscious consumer segment, a niche segment, has emerged as a major market for a range of products and services. It is necessary for marketers to identify and profile the health-conscious consumers in the country to devise the right segmentation, targeting, and positioning (STP) strategy and to design a consume...

The rise of consumerism in the healthcare sector and increasing competition among private healthcare providers have made the marketing of healthcare services very relevant to hospitals. The role women play in healthcare decisions of the family is highlighted in the report of National Family Health Survey 4 (2018) that states that in indian families...

The development oflong-term plans and strategies is essential in a constantly changing and unpredictable environment.It is important for all businesses to understand why they are in business and put in place an attainable strategic plan to improve their organisational performances. This paper investigates the impact of strategic management process...

As Indian youths have more choices than ever before and purchase products that define them, it becomes necessary for marketers and companies to explore youth behavioural responses. Film celebrities, sports icons, and fictional celebrities influence youths through their status and achievements. Celebrity influence on youth is four times more than th...

The millennials have become the largest cohort in the workforce, and their retention has become challenging for policymakers and organizations. Millennials are career-oriented and are ready to switch jobs if there is a mismatch in skills and job requirement. The purpose of this study is to investigate the mediating role of job satisfaction on turno...

Promoting analysts and experts concur that creativity is one of the fundamental components for success in advertising. In this paper, we examine consumer perceptions and build a comprehensive model of ad (advertising) creativity. We have also enlisted the determinants of creativity and have developed a scale to measure it. Research results demonstr...

Vision and mission statements are an essential part of strategic management. The main objective of the study is to investigate the impact of vision mission statement on organizational performance of MSMEs. Data were analyzed from 144 useable questionnaires out of 160 questionnaires administered on SMEs owners and managers in Bangalore. Graphical re...

India’s growing economy demands more energy and to sustain this demand, there is an urge to diversify into alternative sources of energy. Compressed biogas (CBG) is a versatile energy source that can replace dependency on fossil fuels. CBG is used in industries or commercial sectors for cooking, heating, power generation, and as a transportation fu...

Indian online retailing landscape is characterized by a plethora of sellers all trying to attract the same set of target customers, making service quality a critical differentiating factor for the players. This study investigates the influence of process quality, outcome quality and service recovery on customer e-satisfaction, and e-loyalty and als...

Movies are getting extremely costly and product placement has become inevitable to accommodate brands to support their budgets. Moreover, brands are demanding return on investment for their placements. This article makes an attempt to evaluate the outcome of brand placements in movies. As Indian audiences are exposed to both Hollywood and Bollywood...

The main objective of this empirical study is to comprehend how consumers appraise product packaging. Three quality attributes of packaging – technical, functional and informational - and their influence on consumer satisfaction and loyalty were assessed. The study was conducted on Ghee product packaging, involving 199 family units, using four type...

Entrepreneurs are the harbingers of new innovation and fresh ideas; they play a starring role in the economic improvement of a nation by providing employment opportunities and creating wealth. It is believed that business management courses foster entrepreneurship & innovations, and the ability of the entrepreneurs decides the success or failure of...

The universal goal of competitive retail business is to gain loyal customers. As the number of stores in the same market area is increasing, each store competes to attract customers to its outlets. The present study makes an attempt to identify factors which can correctly categorize loyal and disloyal customers of the store and to derive a statisti...