
Cecilia LazzerettiFree University of Bozen-Bolzano | Unibolzano · Faculty of Education
Cecilia Lazzeretti
PhD
About
29
Publications
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Introduction
My research is centred on the communication demands of specialised language contexts, with a specific focus on museums and tourism. My interests lie in the intersection between different methodological approaches, such as discourse analysis, corpus linguistics, and multimodal discourse analysis. I am currently involved in research projects that promote inclusivity in museum communication, funded by the European Social Fund Plus (ESF+) and the Hong Kong Research Grants Council (GRF).
Publications
Publications (29)
Storytelling is at the core of museum activities (Bedford 2001), but little attention has been paid to its role in museum communication (MC) from a discourse-analytical perspective. This paper aims to show how narrative has developed as part of MC since the 1970s, appearing in a wide array of museum texts, from press releases to digital genres. Typ...
As part of a research project on museum discourse in South Tyrol - a multilingual area characterised by a natural vocation for tourism and a high density of museums - the present study explores the discursive strategies adopted by cultural institutions to deal with the pandemic, to control uncertainty, to make sense of a prolonged crisis and to con...
The COVID-19 pandemic and the travelling restrictions put in place by governments had an unprecedented effect on tourism in South Tyrol, with stays from the main markets experiencing a loss ranging from-36.3% to-73.4%. The present study explores the English-language social media communication of tourist destinations in South Tyrol during the first...
Forcing the transition from traditional face-to-face, classroom-based methods to online teaching and learning, the Covid-19 pandemic has further expanded the challenges of contemporary education in a globalised world, characterised by increasing cultural and linguistic diversity. This paper provides a critical account of the Bolzano Meisei English...
This paper aims to explore how emoji make meaning in interaction with other semiotic resources in museum social media posts. In so doing, it examines to what extent emoji are changing the way museums communicate with their audiences. The analysis is based on a corpus of museum social posts and grounded in Systemic Functional Linguistics. Findings s...
Professionals tend to consider English as the lingua franca of museum communication;
likewise, linguists have mostly explored museum discourse from an English, monolingual
perspective. Yet few studies have questioned whether contents in English can actually engage
linguistically diverse groups in inclusive ways. The issue is particularly relevant i...
Dialogic interaction is a distinctive feature of Animal Crossing, a social simulation video game developed by Nintendo, yet, little attention has been paid to it from a discourse analytical perspective. This paper aims to explore how AC characters are characterised through language and which discourse strategies are applied to engage players. The a...
Sustainable tourism has become a popular field of research over the last decades; yet, while acknowledging that sustainable tourism requires communication strategies different from those of mainstream tourism, scholars have paid little attention to this area of language. Based on two parallel corpora, this study explores the discursive representati...
Abstract: The advent of museum blogs has contributed to making the process through which these institutions create,
handle, and exchange knowledge more transparent. However, museums do not adequately capitalize on the two-way
dialogic potential promised by social media but continue to employ blogs in more-or-less the same way they have used
traditi...
Museum professionals agree on considering language as a first step for the creation of a welcoming
environment, especially when it comes to visitors with special needs. A common suggestion is to avoid labels and
emphasize abilities, rather than pointing out what a person cannot do; yet, little attention has been paid to the real
application of thes...
The article investigates the characterization of Daisy Mason in the British television drama Downton Abbey (2010-2015) and is based on episode transcripts from Series One, Two and Three. The relevant background of the study is represented by Culpeper's and Bednarek's studies on characterization in drama and fictional television. Drawing upon a comb...
Compiling a Diachronic Corpus of Museum Press Releases and Synchronic Corpora of Newly Emerged Museum Genres
The chapter describes how a diachronic corpus of museum press releases was compiled in order to carry out an analysis of the lexical and structural change undertaken by the genre over time. Moreover, it surveys the methodological questions t...
The Language of Museums Revealed Through Corpus Linguistics and Genre Analysis
Corpus linguistics and genre analysis methodologies were used to explore the diachronic corpus of museum press releases. More specifically, the study followed the principles of corpus-assisted discourse studies (CADS), as carried out, among others, by Stubbs (Text and co...
A Corpus-Assisted Discourse Study Focused on Museum Genres
Keeping a middle ground between the discourse of art and media, the language of museum communication is also characterised by its promotional purposes. The chapter provides an overview of each of these relevant linguistic domains, surveying existing literature in the field of museum press r...
Museum Press Releases: From a Fuzzy Start to a Recursive Structure
This chapter shows how museum press releases have evolved from an irregular three-move structure in the 1950s to a consistent and recursive five-move structure in the current decades. This genre was born with for the purpose of announcing and describing exhibitions, and only later a...
A Diachronic Analysis of Exhibition Titles across the Decades
This chapter aims at tracing the lexical and structural evolution of exhibition titles over the last seven decades. Identified as a recursive communicative step within the structure of museum press releases, titles influence the life cycle of exhibitions at a very deep level, sometimes p...
Language Change: Patterns of Growth, Decline, and Stability in Museum Press Releases
The chapter focuses on lexical change in museum press releases from 1950 onwards. Baker’s (Journal of English Linguistics 39(1): 65–88, 2011) method of distinguishing variation over time across corpora is applied and particular attention is placed on whether words...
Tracking the Typical Features of Press Releases among New Museum Genres
This chapter deals with genres more recently adopted by museums to communicate with their audiences, such as Web presentations, e-news, blogs and social media. After introducing and describing each of these new genres as adapted to museum communication, relevant examples are an...
This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodol...
The Language of Museum Communication: A Diachronic Approach The chapter presents the aims of the diachronic, corpus-based analysis carried out in the book, which are to trace the historical development of the language adopted by museums from the 1950s to the present focusing on the most salient written tool of museum communication: the press releas...
Museum Communication: A Hierarchic System of Interconnected Genres Museum press releases have gone through a continuous enrichment of their content over time: despite the advent of new media, they seem far from decline. Evaluative language has characterised museum communication since the earlier press releases, dating from the 1950s. Conversely, pr...
This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. The contributors discuss all aspects of the scholarly process, investigating written, oral, non-verbal and digital communication in professional settings. First the book analyses gaining access and collecting data by explorin...
Exhibition press announcements (EPAs) are a well-established genre in museum settings. Released in order to announce an up-coming exhibition, they are perceived by museums as useful tools for reaching audiences, influencing public opinion and, hopefully, increasing attendance (Genoways & Ireland, 2003; Rentschler & Hede, 2007; Kotler et al., 2008)....
The paper focuses on diachronic lexical variation in a professional textual genre which has gained growing importance over time in the field of museum public relations and art discourse: exhibition press announcements (EPAs). The aim of the analysis is to investigate the language of EPAs from a diachronic perspective in order to identify word frequ...
Museums have become fully active cultural agents, pursuing educational aims but also trying to attract the largest number of visitors. Exhibition press announcements (EPAs) issued by museums reflect this tendency and address journalists as if they were 'customers' in a very competitive market. Building on Bhatia's work on promotional genres (1993,...
Museums have become fully active cultural agents, pursuing educational aims but also trying to attract the largest number of visitors. Exhibition press announcements (EPAs) issued by museums reflect this tendency and address journalists as if they were ‘customers’ in a very competitive market. Building on Bhatia’s work on promotional genres (1993,...