Cécile ZachlodUniversity of Applied Sciences and Arts Northwestern Switzerland | FHNW · Institute of Competitiveness and Communication (ICC)
Cécile Zachlod
Magister
Social Media Analytics/ Monitoring/ Listening, Social Media as a Strategic Communication Tool
About
9
Publications
6,464
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122
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Introduction
The topics around Digital Marketing & Communcation, especially Social Media, have been inspiring me for several years. This is how I came to my phd topic: Social Media as a Strategic Communication Tool for Swiss Political Parties in Election Campaigns.
As a speaker, I am happy to give impulses for strategic changes, present practice-oriented ideas and concrete steps.
As a consultant I like to bridge the gap between strategic thinking and operative action.
Skills and Expertise
Publications
Publications (9)
Future epidemics are perceived as inevitable. Dissemination of information can enhance awareness, serving as an initial stride towards fostering desired epidemic-controlling actions among the public. In this study, a qualitative content analysis of Covid-19- and Switzerland-related social media and blog contributions points at a limited adoption of...
Social commerce was established with the growing commercial use of social media platforms, centered around e-commerce features and actors (buyers, influencers, and sellers) which provide user-generated content through recommendations on products and services. Important factors are both the utilization of social media platforms as trusted sources by...
Objectives:
This paper about social media platforms of Swiss hospitals refers to the period between 10 February 2020 and 6 July 2020. The study included in-depth insights into the use of platforms, content analyses of posts and resonance of the posts. The study's objective was to get insights into social media post creation by and corresponding re...
The spread and use of social networks provide a rich data source that can be used to answer a wide range of research questions from various disciplines. However, the nature of social media data poses a challenge to the analysis. The aim of this study is to provide an in-depth overview of the research that analyzes social media data since 2017. An e...
Social media marketing is an integral part of digital marketing. It requires a strategy, user generated content and technology applications. A review of the identified German literature unveiled eighteen social media strategy frameworks, of which only three included the component of social media monitoring. This is in contrast to the English litera...
Die Digitale Transformation hat Hochkonjunktur: Seit etwa 2014/2015 gehört dieses Schlagwort zum Handwerk aller Mitarbeitenden in Beratungsfirmen und auf Geschäftsleitungs-, Abteilungs- und Projektleitungsebenen.
Die Treiber der Digitalen Transformation sind unzählige neue Datenquellen, neue Technologien sowie Anforderungen vom Markt und von Gesch...
