Catherine Archer

• Senior Lecturer at Edith Cowan University

Societal attitudes and the culture of a society are pivotal to children’s wellbeing. However, this important part of the picture is frequently missing from discussions and is not well captured in research. Understanding adult attitudes towards children is essential as these attitudes influence how children are treated, the priority given to their n...

Introduction Where children’s television once ruled supreme as a vehicle for sales of kids’ brands, the marketing of children’s toys now often hinges on having the right social media influencer, many of them children themselves (Verdon). As Forbes reported in 2021, the pandemic saw an increase in children spending more time online, many following t...

Purpose This study utilises a case study approach to explore how local tourism providers in the Shire of Collie, Western Australia (Collie), a coal-mining region, use social media to promote the providers' businesses and the destination. Design/methodology/approach Semi-structured interviews with 11 local, small business tourism providers were con...

Almost 50 years ago, Edward Said wrote on ‘the other’ in relation to race and gender in his path-breaking book Orientalism (1978). While much has evolved around notions of gendered and racialised otherness since then, Said’s conceptualisation still resonates today. Our paper reports on a 2020/2021 survey of Women of Colour in the Australian workpla...

The ideological differences between animal activists and primary producers are long-standing, existing long before the advent of social media with its widespread communicative capabilities. Primary producers have continued to rely on traditional media channels to promote their products. In contrast, animal activists have increasingly adopted livest...

For many women, during the pandemic and associated lockdowns, closed Facebook groups have been a place to do just that. These groups offer a chance to escape the house virtually and spend time with like-minded souls, sometimes chatting, often venting, and seeking solidarity in virtual sisterhood. Mental health issues, chronic illness, domestic vio...

Facebook groups are spaces where women form communities and share their lived experiences. These peer-created and peer-moderated groups have ‘closed’ security settings, indicating that interactions within the group are to be considered private. They attract membership from women who desire safe, ‘trusted’, gender-specific spaces, though as this art...

The Elf on the Shelf (EotS) has become—as well as being a best-selling book and toy of the same name—a cultural phenomenon. As a Christmas tradition, the EotS only dates back to 2005, but has quickly gained hold in homes across the world. For the marketers of EotS, it’s also a huge money-spinner, earning millions worldwide. Originally self-publishe...

This article examines the role of influencers during the early stages of the COVID-19 pandemic, as well as the impact of the global pandemic on Social Media Influencers’ (SMIs) lifestyle and business model, using the concept of Disaster Capitalism as a springboard for discussion. Worldwide it first appeared that the global pandemic would severely i...

This panel is devoted to the issue of trust and children’s data. Trust in the ethical treatment of children’s data relies on a broad balance of trust in a complex network of actors and practices involved in data collection, analytics, sharing and use of children’s data. More specifically, trust in how data is captured, who the data is captured by,...

The rise of blogging mothers as precariat workers conducting ‘playbour’, a combination of play and labour, and as subjects of neoliberalism, requires a re-examination of virtually mobile mothers and their role in 21st century society. At the same time, public relations (PR) and marketing practitioners are grappling with how to interact and ‘work’ w...

The rise of mum/mom/mommy bloggers has been a worldwide trend, with some mum bloggers now earning a significant income from their personal ‘brand’ and role as social media influencers. As ‘prosumers’ (i.e. consumers turned producers), successful mum bloggers are often courted by international brands and organisations. While mum bloggers were early...

Purpose Using the theoretical lens of social capital, this paper provides insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in Singapore and Perth, Western Australia, and explores the fundamental question of PR purpose. Design/methodology/approach Drawing on Bourdieu’s theory of practice...

Many mothers can find themselves increasingly isolated and overwhelmed after giving birth to a new baby. This period can be a source of extreme stress, anxiety and depression, which can not only have an economic impact on national health services, but can also have long-term effects on the development of the child. At the same time, social media us...

On May 21, 2015, The Guardian newspaper reported that TEDxSydney had designed a new national campaign to change social attitudes towards people living with disabilities (Davey, 2015). The campaign, announced at the Sydney Opera House, was due to be launched in December 2015 to coincide with the United Nations International Day of People with Disabi...

What has been labelled the digital media revolution is now more than ten years old, but a best practice framework to teach transmedia platforms is yet to be developed. Social media and its role in tertiary education has been extensively researched across multiple disciplines, for example marketing (Constantinides & Zinck Stagno, 2011), journalism (...

Conventional ‘normative’ theories of public relations have often centred on relationship building, dialogic theory and two-way communication. Despite these theories dominating much of the academic literature, practitioners continue to seek control in relationships to produce ‘value outcomes’ and meet measurable objectives for the organisations they...

Introduction Various forms of social media are used by many mothers to maintain social ties and manage the stress associated with their parenting roles and responsibilities. 'Mommy blogging' as a specific type of social media usage is a common and growing phenomenon, but little is known about mothers' blogging-related experiences and how these may...

Over the past decade, industry relevance and connectedness have evolved into a key requirement for students and their parents, who increasingly perceive employability upon graduation as a critical factor in the degree selection process. Simultaneously, professional bodies emphasise the need for high levels of industry engagement as a condition for...

This study set out to explore the current usage and knowledge of new media as a public relations tool and channel amongst practising public relations consultants in Australia. The research was motivated by a nationwide benchmarking study by de Bussy and Wolf (2009), which concluded that new media was an extremely low priority for Australian public...

Using stakeholder theory and the concept of Corporate Social Responsibility as a basis for discussion, this paper examines the marketing communications responses of the world's biggest oil company, Exxon-Mobil, to the perceived threat of global warming. This paper uses descriptive stakeholder theory, looking at how Exxon-Mobil has actually dealt wi...

In Australia and many other developed countries, there are now acute skills shortages in a number of different industries -healthcare being a notable example. The need to attract and retain the best available employees has become a critical managerial task. Building a strong employer brand offers a promising approach to this problem. The academic l...

It is generally accepted within marketing and wider higher education circles that internationalisation of the undergraduate curriculum is desired if not mandatory for universities to compete in the globalised economy. This is despite the fact that there is still no clear accepted definition or widely accepted understanding of exactly what internati...

This paper uses the lens of Social Identity Theory (Ashforth & Mael 1989; Tajfel 1982), frompsychology and organisational psychology literature, and the concept of employer branding (Ambler& Barrow 1996; Ewing et al. 2002) from the marketing discipline, to investigate differing perceptionsof employer attractiveness across different generations of p...

It is generally accepted within mainstream marketing circles that integrated marketing communication (IMC) is a desired state within organisations. This is despite the fact that, as in many areas of marketing discourse, there is still no clear accepted definition of IMC. In recent years, some scholars have argued, rather controversially, that in th...