How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
Citations since 2016
2 Research Items
Values are a central personality construct and the importance of studying them has been well established. To encourage researchers to integrate measures of values into their studies, brief and ultrabrief instruments were developed to recapture the 10 values measured by the 40-item Portrait Values Questionnaire (PVQ; Schwartz, 2003 Schwartz, S. H. (...
A family of automated analyses known as Genetic Algorithms (GAs) have recently been applied to abbreviating scales in the psychological literature. This method allows long scales to be abbreviated in a matter of minutes, representing a huge potential savings of time over standard rational methods, which are based on psychometric analyses. To compar...
It is common practice for organizations selling a product to divide potential consumers into segments to allow them to target those most likely to buy their products. Two broad approaches to market segmentation can be delineated. The most common approach relies on segmenting by demographic variables (e.g., age, gender). The second approach (known a...
How Do Individual Differences Impact Everyday Contexts? Scope and Methodology of Review The Expression of Individual Differences in Everyday Environments References
Alleged personality differences between individuals who self-identify as “dog people” and “cat people” have long been the topic of wide-spread speculation and sporadic research. Yet existing studies offer a rather conflicting picture of what personality differences, if any, exist between the two types of person. Here we build on previous research t...
Can the Internet reach beyond the U. S. college samples predominant in social science research? A sample of 564,502 participants completed a personality questionnaire online. We found that 19% were not from advanced economies; 20% were from non-Western societies; 35% of the Western-society sample were not from the United States; and 66% of the U. S...