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Citations since 2016
3 Research Items
Digital nudges are used to guide users’ attention and behavior in different phases of the customer journey. This paper focuses on the application of digital nudges in the pre-purchase phase of customer journeys by analyzing the potential effect of a social norm nudge on information consumption intentions. The study further aims to explore the exten...
Customers use multiple channels to inform themselves about products and services before making a buying decision. As companies provide information on their owned platforms, their customers experience a multi-channel journey on their way to the company website. While companies try to nudge potential customers into consuming provided information, pot...
The discussion about media literacy today goes far beyond the traditional understanding of media competence. At the same time, very different meanings are attributed to the term. This book brings together 14 contributions on different dimensions of media literacy: in addition to definitions of terms, it addresses media and information literacy in d...