Caroline Cuny

Caroline Cuny
Grenoble École de Management | GEM · Department of Marketing

PhD

About

27
Publications
10,342
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
213
Citations
Citations since 2017
13 Research Items
171 Citations
2017201820192020202120222023010203040
2017201820192020202120222023010203040
2017201820192020202120222023010203040
2017201820192020202120222023010203040

Publications

Publications (27)
Article
Full-text available
Un nom de marque n’identifie pas seulement un produit ou un service, il véhicule de l’information, y compris en lien avec la sonorité du mot et indépendamment de sa signification sémantique. Cet article propose que les noms de marques contenant des consonnes occlusives telles que [b], [d], [p] et [t] (vs. consonnes constrictives telles que [f], [l]...
Article
Full-text available
Brand names not only serve to identify specific products and services, but also to convey information. Such information may depend on the sound of the word—independent of its semantic meaning. In this research, we propose that plosive consonants such as [b], [d], [p], and [t] (vs. fricative consonants such as [f], [l], [s], and [s]) elicit the feel...
Article
This research shows that consumers compensate for a loss of perceived control inherent to service failure by extracting sensory information from brand names, and specifically from plosive consonants. Across three experimental studies, we show that in contexts of reduced control, which characterizes service failure, consumers prefer brand names cont...
Article
This study seeks to extend the notion of the art infusion effect to an artistic intervention in a service context, and specify its mechanisms. Dual mediation by immersion and aesthetic experience may explain the experiential art infusion effect on brands. As a test of this prediction, this study investigates groups of customers who experience an ar...
Article
This paper investigates how shared history affects customers' cultural and personal values and impacts their perception of services' responsiveness and satisfaction in a high-contact service setting (retail banking) from two countries with a shared history (France & Lebanon). Data were collected from 171 French and 141 Lebanese bank customers. Find...
Article
New food product development involves explicit, sensory test phases, though these tests cannot identify consumers’ automatic processes and do not consider influential links between perception and memory, so they often lead to biased responses. Rigorous implicit testing can reflect consumer decision making more accurately, by assessing automatic rea...
Book
Full-text available
À travers ce livret de vulgarisation, nous proposons de reconsidérer les caractéristiques atmosphériques d’un environnement client, qu’elles soient tangibles ou non, à la lumière de récents travaux de recherche dans le domaine de la psychologie et plus particulièrement des nouvelles théories de la « cognition incarnée ». L’idée est d’être vigi...
Conference Paper
The purpose of the present study was twofold: (1) to investigate the evolution of perceived congruence between a brand and its new logo in a real context of a logo change and during 2 years following the change and (2) to compare this evolution between current customers (high brand familiarity and attachment) and prospects (low brand familiarity an...
Article
Lack of understanding of new products’ positioning is one of the reasons proposed for their failure. Through a process of semantic transformation, product design can communicate a new product’s positioning to consumers. Drawing on the theoretical foundations of implicit cognition and the results of an empirical study, this article demonstrates that...
Chapter
Full-text available
Biases are numerous in the literature on subjective well-being. This is true for measures of life satisfaction as well as for measures related to it, for instance mindfulness. Reviewing the literature on mindfulness measures, we identified eleven self-report questionnaires measuring trait mindfulness and three measuring state mindfulness. However,...
Book
Full-text available
Sursollicités, nos cerveaux s’échauffent et nous perdons les pédales ! Sentiment d’être submergé(e) par un flux d’informations continu avec toujours plus de réponses à produire dans un temps inextensible ? Sensation de perte de contrôle, voire d’être sous l’emprise des outils numériques ? Depuis leur apparition, les outils numériques n’ont cessé de...
Article
Skin whitening has been studied mainly using a postcolonial attitude analysis emphasizing conscious reasons behind skin bleaching. Studies dedicated to gaining a rich understanding of nonconscious motivations for skin whitening are scarce, especially in Asia. Therefore, two studies were conducted by using an innovative mix of research protocols to...
Article
Purpose This paper aims to investigate the impact of brand attachment and familiarity on perceived congruence between the logo and the brand. It explores the role of an under-researched factor, surprise, on perceived congruence in the case of a radical logo change. Design/methodology/approach A study was conducted with 220 students following a uni...
Poster
Full-text available
Is there any other possibilities to assess mindfulness than psychometric self-reported questionnaires?
Chapter
Consumers’ interest in healthy eating is increasing for a variety of reasons. As a result, several sugar-free and alternative products that use substitute ingredients for sugar are becoming pervasive in supermarket shelves. We investigate consumers’ implicit associations between these products and healthiness perception. Drawing on regulatory focus...
Article
Full-text available until Dec 19, 2015 here: http://authors.elsevier.com/a/1Ryd01M773kUh6 Websites must involve visitors in enjoyable and memorable experiences to entice people to revisit and recommend them. This article investigates the impact of music and seeks to explain e-behavioral intentions through two underlying processes: immersion and ex...
Article
Full-text available
According to grounded theories of cognition, knowledge is grounded in its sensory-motor features. Therefore, perceptual and conceptual processing should be based on the same distributed system so that conceptual and perceptual processes should interact. The present study assesses whether gustatory stimulation (participants tasted a sweet or a nonsw...
Conference Paper
Full-text available
Sensory consumer tests are important within the development process of a new product, in order to better understand the various sensory perceptions associated with its consumption, and to check if it fits with consumers’ expectations. The methods generally used all involve explicit testing, i.e. they are using direct investigation, whatever the des...
Conference Paper
Full-text available
Mindfulness allows enhancing one’s sensitivity to one’s perceptions by adopting an open-minded and non-judgmental approach. Indeed, the mindfulness concept, which comes from classical Buddhist meditation, refers to a distinction between two different meditative categories: focused attention (samatha) and open monitoring (vipassana), which themselve...
Article
Many physiological functions, such as the digestive function, are broad, complex scientific topics. Therefore, to build relevant, accessible claims about functional foods that relate to these functions, marketers need to understand what consumers know about them, in terms of the associated symptoms, diseases and health benefits. Such knowledge cann...
Conference Paper
Full-text available
Aim of the study This study aimed at investigating the relationship between Mindfulness and Ashton’s six factor model of personality. Following previous research, we expected positive relations between Mindfulness and E, A, O, C, and H factors, and negative relations between Mindfulness and the E factor. Method A sample of 217 first and second ye...
Article
A variety of prevention measures are being adopted to counter obesity. One of them is to include health sanitary messages on advertisements for food products. We tested the efficacy of this type of measure in an experimental study with 131 participants who were randomly exposed to an advertisement for a hedonic product containing or not a sanitary...
Article
We investigated the effects of angry prosody, varying focus of attention, and laterality of presentation of angry prosody on peripheral nervous system activity. Participants paid attention to either their left or their right ear while performing a sex discrimination task on dichotically presented pseudo-words. These pseudo-words were characterized...

Network

Cited By