Carolina Moreno Castro

Carolina Moreno Castro
University of Valencia | UV · Department of the Theory of Languages and Communication Sciences

Ph.D. on Communication

About

54
Publications
7,517
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218
Citations
Additional affiliations
January 1997 - July 2002
University of Malaga
Position
  • Professor (Associate)

Publications

Publications (54)
Article
Full-text available
TC and socio-economic deprivation of families are two relevant issues in the international debate. The economic or time investment made by families in caregiving has an impact on the socio-economic status of family members in terms of economic means and social inclusion. This study analyzes the practices that are supported by home LTC, examining th...
Chapter
Full-text available
The main objective of this chapter is to compare the political discourses of Polish and Spanish citizens on science issues such as vaccines and climate change expressed by the citizens participating in the public consultations held in València (Spain) and Łódź (Poland) during the autumn of 2019. As the general elections were held very close to the...
Article
Full-text available
Eight science communication research projects have been funded by the European Commission since 2018. These projects are a response to one of the European Commission's ‘Science with and for Society' (SwafS) funding calls — “SwafS-19: Taking stock and re-examining the role of science communication.” Together these projects have received almost €10 m...
Article
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The essential elements of the Spanish press’s discourse on nutrition guidelines during the Covid-19 health crisis are identified. To do this, the evolution of media representation is examined, with a semantic analysis of the news appearing in the national media in Spanish regarding nutrition and Covid-19. The analyzed period is from 31 January 2020...
Article
Introducción: El abordaje de las epidemias/pandemias debe llevarse a cabo desde una enseñanza transversal que involucre un pensamiento completo. Objetivo: Evaluar diferentes herramientas pedagógicas para el aprendizaje significativo activo en el aula. Métodos: Estudio de caso (n = 10), sin grupo de control, en el contexto de un seminario internac...
Article
El abordaje para la investigación de brotes/pandemias es una actividad desafiante, necesaria y retadora para los salubristas y epidemiólogos. Esta actuación permite que los servicios de epidemiología y de vigilancia profundicen el conocimiento de la enfermedad, recaben datos históricos de episodios pandémicos, caractericen vulnerables, planteen hip...
Article
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Science communication continues to grow, develop and change, as a practice and field of research. The boundaries between science and the rest of society are blurring. Digitalization transforms the public sphere. This JCOM special issue aims to rethink science communication in light of the changing science communication landscape. How to characteriz...
Poster
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Spaniard's consumption habits have been subjected to a high mutations process since approximately the 80s, coinciding with the increased emergence of great media corporations, advertising agencies, the audiovisual industry, and at this time, social networks. It has been a slow process but continuous throughout the time, which has modified the Spani...
Article
The outbreak/pandemic investigation approach is a challenging, necessary and challenging activity for health professionals and epidemiologists. This approach allows epidemiology and surveillance services to deepen their knowledge of the disease, collect historical data on pandemic episodes, characterize vulnerabilities, develop hypotheses and inter...
Research
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This book is the result of a two-and-a-halfyear close collaboration between the seven partners of the Erasmus+ KA203 project “Knowledge, beliefs, perceptions about the science of European students (Persist_EU)”. One of the project’s main objectives was to develop a tool to evaluate European students’ initial knowledge when configuring their beliefs...
Article
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La comunidad gitana compone la minoría étnica más antigua de España. Sus miembros suelen ser representados mediáticamente entre miseria, conflicto y folclore. Sin embargo, la imagen que el propio grupo promueve de sí mismo en redes sociales se opone a ello. El presente trabajo compara textos especialmente relevantes sobre gitanos publicados entre...
Article
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Resumen Objetivos Abordar la metodología de estudio con respecto a epidemia/pandemia requiere involucrar pensamiento complejo frente a los retos que denota esta situación. El objetivo de este estudio es validar un cuestionario de percepción y creencias dirigido a estudiantes de medicina y enfermería sobre el uso del cine ante la complejidad de un...
Article
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Institutional offices for the communication and dissemination of science are gaining in importance at Spanish universities, and their activities can contribute to increasing the visibility and reputation of researchers. The objective of this study is to analyze the relations between the institutional communication of research results to the public...
Book
Standard of the organization and management of the five citizen consultations held under the frame of the EU funded project CONCISE in 2019. The consultations had the aim of finding out the role of science communication in the knowledge and perception of European citizens about 4 controversial scientific topics. This book describes the first stage...
Chapter
This book describes the public consultation held in València (Spain)that was organized according to the tools and methodology developed by the CONCISE project partners. These were applied in order to develop a similar organizational structure in all of the partner countries. In Spain, two Valencian partners (UVEG and FyG) were responsible for organ...
Article
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The study of think tanks in Spain has been growing in the last few years with an equally increasing number of social and grassroots movements. This article offers content analysis results from a selection of eight Spanish think tanks in the digital press during a seven-year period, adding new conclusions to previous literature for the same period....
Article
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Resumen Objetivo: Examinar las características de los bulos difundidos por WhatsApp en España durante el confinamiento por la pandemia de COVID-19 e identificar qué tipo de sustancias se promovieron para su ingesta o uso. Método: Se habilitó un número de teléfono para recibir bulos por WhatsApp. Se recibieron 2353 mensajes, de los que se identifica...
Article
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Currently in Spain, there is a political and social debate over the use and sale of homeopathic products, which is promoted mainly by the skeptical movement. For the first time, this issue has become significant in political discourse. This study analyzes the role that homeopathy-related stories are playing in that political debate. We analyzed the...
Article
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The objective of this study is to evaluate the level of satisfaction and interest that researchers from Spanish universities present through social networks like Twitter. To do so, we examined the data obtained through an online survey from over 600 researchers proactive in science dissemination from 20 Spanish universities (2016). In regard to the...
Article
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This study analyses the discourses of Education and Journalism students in order to understand their perception of complementary and alternative therapies. Likewise, to know if educational background or friends or acquaintances opinion has a more considerable influence on their knowledge and use of these socially controversial techniques than the m...
Article
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This study aims to know what is the perception that researchers of Spanish universities have about the impact they generated on their careers, the scientific news published with the results of their Research, Development and Innovation (R+D+I) activities. To this end, data was collected by an online survey conducted in 2016 of 602 researchers of sc...
Article
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Objective: To identify the sociodemographic profile of the homeopathy user in Spain. Design: Quantitative study. Location: Spain. Corpus: The Centre for Sociological Research database (Study 3205, February 2018), with a total of 2,486 interviews, and the sub-sample that includes all patients who have claimed to use homeopathy in Spain in the...
Article
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Objective: To analyse the media representation of the exodus of Spanish nurses to the United Kingdom through general information newspapers. Methods: Content analysis, quantitative and qualitative. Documents published in the newspapers ABC, El País, El Mundo and La Razón, about "emigrants," "nurses" and "migrant health workers," were located fro...
Article
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This study evaluates the perception among researchers at Spanish universities of the impact that science-related news published through institutional communications offices has on their research. An online survey was sent to 2,774 researchers at 20 Spanish universities, and a total of 602 responses to the questionnaire were received, reflecting a r...
Conference Paper
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This pilot study has been carried out as part of the project entitled Study, taxonomic and coverage of complementary, alternative, natural therapies on media and social networks. Ideas and values reported into the social imaginary. The primary objective of this exploratory research is to improve the methodological tool for assessing the attitudes a...
Conference Paper
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In this work, we are focused on analyzing the attitudes and beliefs toward CAM, as well as its awareness and use, among a sample of budding science storytellers such as medicine, nursing, journalism and teaching undergraduate students from the Valencia University. With this purpose, we administered a validated Spanish version of the 10-item Complem...
Article
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Resumen La presente investigación tiene como objetivo valorar y estudiar el tratamiento de las terapias no convencionales, complementarias, alternativas o integrativas a través de los programas electorales de las Elecciones Generales de 2015 de cinco partidos políticos: Ciudadanos, Podemos, PP, PSOE y Unidad Popular. Asimismo, se analizan los tuits...
Article
La presente investigación tiene como objetivo valorar y estudiar el tratamiento de las terapias no convencionales, complementarias, alternativas o integrativas a través de los programas electorales de las Elecciones Generales de 2015 de cinco partidos políticos: Ciudadanos, Podemos, PP, PSOE y Unidad Popular. Asimismo, se analizan los tuits publica...
Chapter
Full-text available
This research aims to evaluate and study the treatment of non-conventional, complementary, alternative or integrative therapies through the electoral programs of the general elections of 2015 in five political parties: Ciudadanos, Podemos, PP, PSOE and Unidad Popular. Also, the tweets published by their chief candidates during the election campaign...
Article
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This paper explores media coverage of climate science through a selection of Spanish newspapers (El País, El Mundo, ABC, Expansión and Levante). We selected a stratified random sample of 363 items to be studied for eleven years (2000-2010). Content analysis allowed us to find out media attention paid to climate science, prevalence of informative ta...
Article
Full-text available
Actitud hacia la financiación pública de la ciencia. Un estudio comparativo en el contexto iberoamericano
Article
This article examines the relationship between the general public's understanding of science and the attitude towards public funding of scientific research. It applies a multivariate and discriminant analysis (Wilks' Lambda), in addition to a more commonly used bivariate analysis (Cramer's V), to data compiled from the Third National Survey on the...
Article
This article contributes to the clarification of the concept of precaution and its function in social debate. The authors compare the uses of precaution in science and technology—related conflicts (as indicated by an analysis of media reports on precaution) with data from a survey on precaution and the role of science in decision making. While the...
Article
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This paper analyzes Darwin's image as presented by the mass media on the day his bicentennial was celebrated. The headlines that included the term (keyword) "Darwin" published on February 12, 2009 were selected from a database of on-line media. The content analysis of those texts shows that, aside from the anecdotic stories directly related to the...
Article
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Este artículo pretende integrar en las distintas líneas de investigación sobre Ciencia, Tecnología y Sociedad (CTS) el estudio de los medios de comunicación social desde distintas perspectivas de análisis: el ámbito histórico, el ámbito social, el ámbito político, el ámbito comunicativo y el ámbito cultural, especialmente considerando la dimensión...
Article
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Tercera edición de la encuesta nacional de percepción social sobre ciencia y tecnología en España, realizada por la FECYT. El libro se ocupa de las principales explotaciones y análisis de dicha encuesta.
Article
In this paper we analyse several television commercials shown on Spanish national TV channels. There are two different kinds of advertising slogans to increase credibility of the advertised products: spots which make reference to nmagic ingredientsn, which are subject to trends and designed to make the target audience fantazise about the characteri...
Article
Full-text available
En: Comunicar : revista científica iberoamericana de comunicación y educación Huelva 2006, n. 27, octubre; p. 123-128 Análisis de las estrategias publicitarias basadas en la autoridad científica. Se analizan una serie de anuncios emitidos por cadenas de televisión generalistas españolas, en los que se detectan dos tipos de eslóganes para dar credib...
Article
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La comunicación de riesgo es aquella que provee información sobre los riesgos a los que los ciudadanos están expuestos y puede abarcar una extensa gama de actividades acerca de riesgos cualitativamente diferentes. La comunicación de riesgo ha de servir al objetivo de prevenir a la población respecto de su seguridad, favorecer la reflexión y contrib...
Article
In this talk we will attempt to measure the quality of audio-visual contents broadcast in mainstream television. If we examine the regulations on the contents of television, the statutes of public television, higher level legislation and European guidelines, we will find articles that seem reasonable and are easily applicable in order that certain...
Article
Full-text available
In this talk we will attempt to measure the quality of audio-visual contents broadcast in mainstream television. If we examine the regulations on the contents of television, the statutes of public television, higher level legislation and European guidelines, we will find articles that seem reasonable and are easily applicable in order that certain...
Article
Full-text available
En este artículo, la autora revisa y examina las aportaciones bibliográficas sobre comunicación científica que se han realizado desde distintas áreas de conocimiento, en las últimas décadas en nuestro país. Así pues, muestra las debilidades presentes en los escasos estudios sobre el tratamiento informativo de la ciencia y la tecnología, realizados...
Article
In this paper the authors analyze the university formation which scientific journalists get in Communication Studies Colleges all over Spain trough the different curricula. As a new proposal, they believe how useful it would be the introduction of a scien En este artículo, los autores analizan la formación universitaria que reciben los periodistas...
Article
Full-text available
En: Comunicar : revista científica iberoamericana de comunicación y educación Huelva 2002, n. 19; p. 19-24 Analizan los planes de estudio que cursan los estudiantes de Ciencias de la Información y de la Comunicación en distintas Universidades Españolas en lo referido a formación científica y proponen un itinerario de segundo ciclo en Ciencia y Tecn...

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Projects (2)
Project
The main objective of this project is to analyze what kind of images construct digital media and social networks about natural, complementary and alternative therapies, and what values spread to society on these unconventional therapies. Today, on social media, they’re generating groups for and against on these therapies, coinciding with a time when the Administration seeks to regulate selling of homeopathic products.