Carole Bonanni

• Rennes School of Business

Purpose This study aims to deepen the understanding of the social media business model (SMBM) by analyzing how Daigou creates value in the luxury sector through its unique business model (BM) perspective. Building on literature related to BMs and social media marketing, the authors argue that Daigou, as SMBM, generates value for both customers and...

Artificial Intelligence (AI) has revolutionized interactive marketing, creating dynamic and personalized customer experiences. To the best of our knowledge, no studies have ventured into how firms in the luxury sector can leverage AI marketing activities to innovate their business model and boost the development of future digital marketing to enhan...

Purpose Despite the well-documented importance of empathy and mentoring in entrepreneurship, there is a need for a deeper understanding of how empathy influences individuals’ “willingness to be mentored”. Design/methodology/approach This paper investigates gender differences in “Willingness to be mentored” based on the mentor’s types of empathy (c...

This study provides the first empirical evidence on the relationship between the chairman of the board of directors (COB) and corporate financial performance. Using a sample of Chinese A listed firms between 2008-2017, we find reliable evidence that the COB turnover improves corporate financial performance. Moreover, the existence of a majority sha...

In recent years, e-learning has been the fastest growing educational form in students' numbers, and this industry's market revenue (Lee, Choi, &Kim, 2013). Despite this growth, concern about the significantly higher student dropout rate of students in online courses as compared with conventional learning environments has increased. Brazil has also...

Firms’ ability to create and capture value from AI is contingent on its managers’ ability to envision the specific applications of AI and foster the right environment for its deployment. In this context, it is important to identify the factors generating differences across firms in terms of Artificial Intelligence maturity.