Carmen Valor

Carmen Valor
Universidad Pontificia Comillas | UPCO · Department of Marketing

Ph.D. Marketing

About

134
Publications
64,217
Reads
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1,921
Citations
Citations since 2016
46 Research Items
1059 Citations
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2016201720182019202020212022050100150
Introduction
Always a researcher in progress, I am currently working on responsible consumption and collaborative consumption. I do believe that the necessary system change may come from these tools.
Additional affiliations
October 2004 - present
Universidad Pontificia Comillas
Position
  • Lecturer
September 1999 - June 2001
Complutense University of Madrid
Position
  • Assistant Teacher

Publications

Publications (134)
Article
Understanding how consumers categorize a consumer good as eco-friendly is key to facilitating consumers' purchasing of products with lower environmental footprints. Scholarship has increasingly addressed this question. However, most research has examined a single cue that prevents the building of a holistic explanation. An integrative review of stu...
Article
Full-text available
Our understanding of the emotions elicited by loving-kindness meditation (LKM) at early stages of practice is limited, despite the influence that these emotions may have on later engagement. Past work suggests that LKM may elicit emotional ambivalence at early stages of the practice, but it is still unclear whether the content of LKM activates this...
Article
The challenges posed by climate change have generated many initiatives that seek to implement societal transformations. In most cases, these focus on technology developments, adoption and diffusion but neglect the social and cultural dimensions of a transformation. Insights from systems and behavioural sciences can provide valuable guidance on thes...
Article
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The dominant models of innovation adoption have traditionally overlooked the role of emotions, despite the relevance of this construct in consumer decision-making. To address this historical gap, a notable stream of research on emotions in innovation adoption has emerged in recent years. To enrich our understanding of the psychology of innovation a...
Article
This paper offers an integrative review of the past work on consumers’ reactions to corporate social irresponsibility (CSI). The study summarises and integrates the existing research into two conceptual models: a punitive response to CSI and a nonpunitive response to CSI. In each model, the study reviews relevant antecedents, mediators, and moderat...
Article
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Healthy eating is a main concern to public policy. Despite the public attention that overweight and obesity has received in recent years, research is still short of evidence about fiber consumption, even though fiber intake represents the third pillar of a healthy diet. This study assesses whether a volitional intervention based on goal planning an...
Article
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Despite evidence showing that the expansion of circular markets, particularly second-hand clothing markets, may be constrained by so-called green stigma, our understanding of the extent to which stigma can be decreased is limited. By focusing on the cultural construction of the mass second-hand clothing market in a European country, this study demo...
Article
The formation of policy-pushed markets has been underexamined in the transition literature, despite their importance for achieving sustainability policy objectives and their greater risk of failure. This study draws from service-dominant logic, i.e., a marketing-originated meta-theory of markets, to explain why one of these policy-pushed markets—lo...
Article
Many empirical studies have found an association between sustainable consumption and well-being. However, the direction of causality between these constructs remains unclear. Well-being could be an antecedent of sustainable consumption or, sustainable consumption a driver of well-being; also, there could be a reciprocal relationship between these t...
Article
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Carbon labels are considered a fundamental tool for reducing emissions associated with grocery products. Although the prior literature has shown that both limited motivation and understanding of carbon labels explain the effectiveness of carbon labels, knowledge regarding how to improve the label design to increase noticeability is limited. Given t...
Article
Peer-to-peer (P2P) car sharing is a sociotechnical innovation that could facilitate a transition to a more sustainable mobility system. Understanding the factors hampering adoption of this innovation is of outmost importance. Whereas past studies have expounded on the advantages and disadvantages that potential adopters see in these schemes, this s...
Article
Fostering interconnectedness with nature is a central goal of environmental education. Exposing students to natural sites has been a common practice in environmental education to nurture this connection among students. However, activities in nature are not always feasible in classroom-based programs nor is it clear that these activities equally acc...
Article
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Purpose This research draws upon decision-making theory to study job choice decisions. Past studies measured job choice as a single-stage, compositional process addressing the weights and part-worth utilities of a selected number of job and organizational attributes. However, the presence of noncompensatory attributes and whether the utilities and...
Article
To address the current socioenvironmental crisis, the individual adoption of pro‐environmental lifestyles has been recognized as being of paramount importance. Past research has largely assumed that motivation will drive pro‐environmental behaviour. In contrast, this study argues that, in addition to motivation, volitional abilities are fundamental...
Article
With the aim of enriching the personology of green consumption, this paper draws from a social constructionist view of identity to propose the construct of personal projects as an adequate analytical unit for the study of green identity to explain the adoption of sustainable lifestyles. Using the personal project analysis methodology in a study wit...
Article
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Our understanding of how social enterprises enable social change is still limited. This article proposes that empowerment could be a valid mediating construct to explain the processes occurring between entrepreneurial practices and achievement of social goals. Focusing on the social goal of gender equality, this study shows the appropriateness of e...
Article
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Background: Due to the current environmental crisis, sustainable consumption (SC) behaviour and its drivers has gained significant attention among researchers. One of the potential drivers of SC, religion, have been analysed in the last few years. The study of the relationship between religion and adoption of SC at the individual level have reached...
Article
Compared to cognitive and behavioural spillover, emotional spillovers remain relatively undertheorised. This is the first paper to conceptualise discrete emotion spillover. In discrete emotion spillover, the content and valence of an emotion experienced towards target A spills over to target B, and indirectly influences subsequent behaviour towards...
Article
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Drawing on institutional theory and discursive psychology, this article elucidates how actors use emotion discourse to undermine the legitimacy of consumer practices. Based on an empirical investigation of the bullfighting controversy in Spain, our work shows how activists engage in the production and circulation of compelling emotional prototypes...
Article
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Drawing on institutional theory and discursive psychology, this article elucidates how actors use emotion discourse to undermine the legitimacy of consumer practices. Based on an empirical investigation of the bullfighting controversy in Spain, our work shows how activists engage in the production and circulation of compelling emotional prototypes...
Article
Adhering to the basic principles of transformative learning in education for sustainable development, socioemotional competencies are fundamental for the promotion of sustainability; however, they are difficult to nurture. There is initial evidence that mindfulness practice may promote the enhancement of such competencies, but a comprehensive analy...
Chapter
La economía colaborativa se promueve por su efecto positivo económico, social y ecológico. Este capítulo examina si la economía colaborativa efectivamente produce externalidades positivas en el medio ambiente y si es un modelo más sostenible que modelos de consumo análogos no colaborativos. Para ello, se ha realizado una exhaustiva revisión de lite...
Article
Despite claims of the importance of students developing moral competences in the context of Education for Sustainable Consumption, the literature lacks a systematic perspective that empirically assesses the association between moral competences and sustainable consumption. To address this research gap, the relationship between moral competences, wh...
Article
Full-text available
Abstarct This research responds to the call for a greater understanding of how sustainable consumption leads to quality of life. Previous studies have not yielded conclusive evidence regarding whether individuals’ sustainable consumption promotes well-being. We theorize that both well-being and sustainable consumption should be conceptualized and m...
Article
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This study provides managerial solutions regarding how small businesses in traditional industries can become attractive employers to millennial first-job applicants similar to emerging technology-based firms. This study uses a means-end analysis to determine the hidden value structures of ethical, self-fulfillment, and experiential value and disent...
Article
Demand-side management is widely considered a key tool to achieving decarbonization in the energy sector. In this regard, providing end users with detailed information about their consumption patterns enables them to make informed decisions to reduce or adapt their energy consumption. This requires the deployment of interactive feedback technologie...
Technical Report
Full-text available
Este informe recoge los resultados de un proyecto piloto que incluía el cálculo de la huella de carbono de algunos productos alimenticios y su etiquetado, de cara a analizar los condicionantes de la comunicación de este concepto a los consumidores. El proyecto se desarrolló entre enero de 2017 y mayo de 2018, con tres productos de consumo básico, s...
Article
Las empresas social y medioambientalmente responsables realizan grandes inversiones para obtener los sellos que las certifiquen como tales. De cara a diferenciarse en el mercado, los logos o etiquetas responsables son considerados como un vehículo eficaz para comunicar al consumidor los atributos sociales y ambientales de los productos. Sin embargo...
Conference Paper
Full-text available
Se presenta un resumen de un proyecto piloto para calcular la huella de carbono de algunos productos alimenticios y analizar los condicionantes de su comunicación a los consumidores. El ejercicio se ha realizado con tres productos de consumo básico, mediante el cálculo del ciclo de vida. Las diversas versiones del etiquetado se han ensayado con un...
Article
Full-text available
Purpose The present study aims to propose a novel employee-centric framework for the study of employer brand attractiveness. This framework disentangles the role of employer attributes, employee benefits and employee perceived value in the study of employer brands to better develop policies for talent attraction. Additionally, this study formulates...
Article
Past studies have explained organic buying as a function of sociodemographic or attitudinal consumer's traits and/or as a result of marketing influences. However, in view of mounting evidence of social effects on sustainable consumption, this paper aims to enrich our understanding of the determinants of organic demand by introducing neighbourhood e...
Conference Paper
Scholarship on employer attractiveness has traditionally focused on the employment attributes driving the choice of a brand to work for. However, in the consumer realm, recent anti-consumption research has revealed that studying the reasons for not choosing a brand is as valuable for understanding consumer behaviour as researching their motivation...
Article
Full-text available
Purpose Although the role of information has been previously studied in the ethical consumer literature, practices related to information searches and interpretation have not been fully examined in relation to ethical consumption. The purpose of this paper is to explore the search and use of information by ethically oriented consumers in order to u...
Article
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Purpose – Research on sustainable consumption (SC) has shown how, faced with barriers that prevent them from embracing a sustainable lifestyle, consumers experience classic symptoms of distress. Although distress emerges as a constitutive dimension of sustainable lifestyles, research has not yet provided a comprehensive account of how consumers cop...
Article
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Stakeholders’ engagement with corporate messages is crucial for companies that want to increase their social media coverage. However, our understanding of the content-related factors that drive stakeholders’ engagement is still poor. Drawing from the literature on news selection and distribution, this paper explores whether the relevant news values...
Article
Purpose The purpose of this paper is twofold: first, to outline a framework for corporate philanthropy (CP) reporting that could help differentiate between symbolic and substantive reporting; and second, to test whether the reporting practices of large corporate donors are symbolic or substantive. Design/methodology/approach First, to construct a...
Article
Full-text available
Research has examined consumers’ attitudes toward ecolabels, but there is a lack of research examining whether niche ecolabels give a competitive advantage in consumer markets. The authors aim to fill this gap by exploring the four conditions of market success (evidence of price premiums, market share, access to retailers, and elasticities) establi...
Article
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This paper explores the institutionalization process of complementary currencies; understanding the institutionalization of alternative economies is key in order to assess their sustainability. Drawing from neo-institutional theory, the paper examines the objectification processes in a sample of Spanish and Greek recently formed time banks. The pap...
Conference Paper
Full-text available
Internal Marketing is a concept everyone feels knowledgeable about and gives as certain; yet, once you start digging into the literature, you find that the conceptual foundations and empirical evidence supporting the assertions are unclear. This paper presents the preliminary results of a systematic literature review of three decades of research on...
Article
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Despite the growing trend of peer-to-peer (P2P) exchanges, there is a lack of studies that examine the determinants of the relationship between exchanging partners and the role of commitment in particular. This is especially necessary as P2P exchanges enact a different type of reciprocity from that of ‘business-to-consumers’. Thus, exploring P2P ex...
Article
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Time banks (TBs) have experienced significant growth in the last few years in Spain and have been incorporated in the agenda of political parties drawing the attention of national and international media as a solution to the economic crisis. Nevertheless, there is scant empirical evidence about this phenomenon in Spain. After describing the role of...
Article
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Little work has been done on understanding the ways in which resistant consumers interpret the causes and responsible agents for structures of domination. Drawing on collective action frames, we examine how a consumer resistance movement defines both its antagonists (adversarial framing) and its advocacy strategies for response (prognostic framing)...
Conference Paper
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For the past 25 years, scholars and practitioners have claimed that Internal Marketing (IM) is a key to business success. However, a review of the extant literature reveals that scholarship has focused on what is needed for IM to be beneficial, rather than the how IM contributes to a firm’s success or ongoing competitive advantage. To date, little...
Article
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This paper aims at exploring how social and environmental (SE) labels influence purchasing. By drawing on the information processing and the systematic-heuristic models, this study tests the process followed by consumers when purchasing SE labeled-products. Information was gathered through a structured questionnaire in personal interviews with 400...
Chapter
Full-text available
he purpose of this paper is to gain insights into the retailer’s and the PLs’ role in the growth of the sustainable Spanish FMCG market; in particular, it will describe the current situation of sustainable third-party granted labels (Organic, Fair Trade, FSC, MSC, Rainforest Alliance, Ecolabel and Leaping Bunny), based on Nielsen retailers’ panel S...
Article
Previous research on “responsible consumption” (RC) has focused on the inconsistencies of responsible consumers and has used the term “gap” to refer to these inconsistencies. Observable difficulties, such as a lack of available responsible products and their higher associated costs, have been given as explanations for this gap. A much more complex...
Article
Full-text available
Sustainable labels are considered the best way for consumers to identify brands with environmental or social attributes on the shelves, and therefore promoted as a means to develop the so-called “ethical markets”. However, little is known about how consumers use these brands. This paper tries to offer complementary theoretical insights on the deter...
Article
Full-text available
Purpose. The purpose of this paper is to evaluate the quality of Environmental, Social and Governance (ESG) reporting of Spanish companies listed in the IBEX-35 stock index and the main drivers of the differences among reporters. Design/methodology/approach. A benchmark tool was built based on GRIv3, and the ESG information issued by Spanish compa...
Article
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This paper offers a typology of corporate contributions to society, within the corporate community investments strategy. It also evaluates the different tactics according to several criteria to conclude which one could have the greatest impact on communities. The paper concludes that the types of contribution which are based on the donation of uniq...
Article
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This paper aims to explain why responsible consumers develop favorable attitudes towards responsible consumption. More specifically, the main purpose of this paper is to explain that role that biography or life experiences play in the formation of the ethical obligation and subsequent responsible consumption-related actions. This paper used a quali...
Article
Full-text available
Purpose – This paper aims to analyse the responsible offer of mainstream retailers. By focusing on corporate social responsibility (CSR) labelled grocery goods, it aims to study whether consumers are able to make an ethical shopping basket, to create an inventory of CSR labels, and to evaluate the quality of the information conveyed through CSR lab...
Article
Full-text available
Corporate compliance with human rights has received little attention in the management literature. This papers aims to shed some light on this issue, by examining business recognition of HR; in particular how companies state their own commitment with the HR; the policies and procedures in place to ensure compliance, including mechanisms of control...
Article
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This paper evaluates the contribution of the energy industry (oil, gas and electricity) to the Millennium Development Goals (MDGs) in three countries (Argentina, Colombia and Mexico). To build this international benchmark, a tool was built (the MDG-Scorecard), by drawing on theoretical frameworks and guides on how businesses can contribute to the M...
Article
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El compromiso de las empresas con los derechos humanos (ddHH) ha sido poco analizado por la literatura de gestión empresarial. este artículo pretende cubrir ese vacío examinando las políticas y los compromisos que asumen voluntariamente las empresas españolas que forman parte del ibex 35 respecto a los ddHH. la muestra utilizada estuvo compuesta po...
Conference Paper
Full-text available
Organic PLs are considered a main driver of the organic market growth. This paper analyses why organic PLs may help overcome the barriers found to an increased consumption and how it may contribute to build a quality positioning for retailers. It then tests the potential success of organic PLs in Spain and explores marketing stimuli that could help...
Article
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The commitment of companies to human rights (HR) has not been widely analyzed by the business management literature. this article aims to cover that gap by examining the policies and commitments voluntarily adopted by spanish companies that are part of the ibex 35 regarding human rights. the sample used is composed of the 35 ibex companies as of de...
Conference Paper
Full-text available
Information asymmetries are regarded as the main obstacle for consumers to buy responsibly. CSR labels are considered the best tool to give consumers information about the brand´s social and environmental performance. Yet, the information and credibility gap associated to the labels may render labels useless. This study aims to unveil the relations...
Article
Full-text available
This article focuses on one of the assumptions of corporate social responsibility (CSR), namely its usefulness as a tool for eradicating poverty. The claims that business and CSR strategies can be effective in fighting poverty face major challenges, in particular the wide divergence of understandings about the notion and implementation of CSR, and...
Article
Este artículo analiza la evolución de la percepción de la sociedad sobre la RSE desde 2004 a 2008, poniéndola en relación a los factores que contribuyen a la formación de la opinión pública en estos temas: la acción de los medios de comunicación,l a sociedad civil, las empresas y los gobiernos. El artículo analiza el triple papel de la sociedad: co...
Article
Managing the relationship with nongovernmental organizations (NGOs) is a key capability for most companies, because dialogue with stakeholders is a requested feature of Corporate Social Responsibility (CSR). This paper analyses the relationship between businesses and NGOs in Spain. By applying grounded theory, the authors summarize this relationshi...
Article
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This article tries to deal with the following research question, "Can a multinational company contribute towards achieving Millennium Development Goals (MDG) through so-called corporative social responsibility?" The position of the different agents involved was thus analysed: political (especially the United Nations, but also OECD and the European...
Article
Full-text available
At the beginning of this century, corporate social responsibility was included in the public agenda. In certain countries, policy-making takes place in semi-public forums, in which NGOs are asked to participate. However, a different situation may be found in other countries. This paper analyses the relationship between businesses and NGOs in the pu...
Article
There is an intimate connection between socially responsible investment (SRI) and corporate social responsibility (CSR): faced with the demands of their investors, listed companies have started to adopt CSR strategies to comply with the demands of ethical fund managers and ethical index managers. This paper is an exploratory study of the obstacles...