Carmen Torrecilla Moreno

Carmen Torrecilla Moreno
Universitat Politècnica de València | UPV · Institute for Research and Innovation in Bioengineering (i3B)

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4
Publications
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193
Citations

Publications

Publications (4)
Article
The development of virtual reality (VR), together with other technological innovations will shape the future of e-retailing. This research studies the effectiveness of different VR formats and devices in a virtual store environment, namely V-commerce. This study proposes and test a conceptual model that analyses the relations between sense of prese...
Article
Full-text available
Human behavior is analyzed to evaluate the functionality and efficiency of a public space. It was classically measured from surveys and observation, however, those measurements have some limitations. Firstly, they are subjective valuations and are influenced by the interviewer and/or the observer. In addition, the observation oblige us to make that...
Article
This study integrates neuroscientific tools such as data from eye movements, store navigation, and brand choice in a virtual supermarket into a single source data analysis to examine consumer choice, customer experience, and shopping behavior in a store. Through qualitative comparative analysis, the findings suggest that a high level of attention t...

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