Carlos A. Scolari

Carlos A. Scolari
University Pompeu Fabra | UPF · Department of Communication

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92
Publications
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2,142
Citations

Publications

Publications (92)
Article
The vertiginous explosion of new forms and experiences of communication that have emerged in the last 30 years cannot be compared with other moments in the history of humanity. The rapid transformation of the media ecosystem and the technological sphere in general is putting old scientific theories and models to the test. The very idea of “ecosyste...
Article
This article focuses on the results from interviews and workshops on teens' YouTube consumption and use as part of the Transmedia Literacy research project on teens and transmedia collaborative practices carried out in eight countries from Europe, South America and Australia. The project had two main objectives: to detect what teens are doing with...
Article
Online gaming involves a complex and multidimensional set of practices. This article proposes understanding online video gaming based on an interface-centred approach that goes beyond the classic study of the “graphic user interface”. In this theoretical and analytical framework, the interface is considered the place where human, institutional and...
Chapter
BookTubers (Book +YouTubers) have become key players in the in the Spanish-speaking literary world because of their power to make Books visible, specially for young audiences. Our research has two goals: a) to analyze their audiovisual production form a semio-discursive perspective; and b) to describe and analyze their emergence and progressive pro...
Article
En este breve artículo se propone un análisis de un motivo visual, el de la ciudad desierta postapocalíptica, tal como fue representado por los fotoperiodistas durante la cobertura de la pandemia del COVID19. Después de identificar algunos ejemplos provenientes de la ficción audiovisual, el texto analiza las diferentes variantes que asumió este mot...
Article
Full-text available
As metáforas, narrativas e formas de interpretar a crise de saúde do Covid-19 são apresentadas pelo entrevistado, Carlos A. Scolari, a fim de problematizar questões relacionadas à pandemia, à mídia e às tensões e desafios gerados no âmbito da pesquisa social. Scolari, usa o conceito de semiose social de Eliseu Verón para relacionar como o confiname...
Article
Con una serie de citas, recuerdos, entrevistas y apuntes, el autor se propone reconstruir las contribuciones del filósofo, investigador y profesor Sergio Roncallo-Dow a los estudios de la comunicación en el contexto iberoamericano. A lo largo de su carrera académica, la particular mirada de Sergio lo llevó a abordar diferentes objetos de estudio y...
Article
The emergence of new media, devices, narratives and practices has compelled media literacy scholars and professionals to review their theoretical frameworks and methodological approaches. Based on a new conception – ‘transmedia literacy’ – that moves from traditional media literacy to informal learning and participatory cultures practices, the rese...
Article
Full-text available
The emergence of new media, devices, narratives and practices has compelled media literacy scholars and professionals to review their theoretical frameworks and methodological approaches. Based on a new conception – ‘transmedia literacy’ – that moves from traditional media literacy to informal learning and participatory culture practices, the resea...
Article
This article is part of the outcomes of the Transmedia Literacy research project on teens and transmedia collaborative practices carried out in eight countries between 2015 and 2018. A multi-method approach was used in the study (questionnaires, workshops, media diaries, interviews, observation of online communities) to explore what teens are doing...
Book
Full-text available
Este libro compila 28 charlas organizadas por la Fundación Telefónica y “La Caixa” Foundation a lo largo de cinco años y ofrecidas por expertos peruanos y extranjeros en torno a temas diversos como la ciudadanía digital, los videojuegos, las series de televisión, los robots, los medios sociales, los nuevos entornos laborales, el big data y el uso d...
Article
Full-text available
The main objective of this article is to analyse informal learning processes in the field of video games. As many teenagers are engaged in these kinds of practices, the big question is: How do teens learn to play video games? In most cases they do not learn to play video games at school or with their parents, and therefore it is necessary to map an...
Method
Este documento es la versión 1.0 de un "work-in-progress". El texto se presenta como una extensión de mi libro "Las leyes de la interfaz" (Gedisa, 2018) y propone una metodología para analizar interfaces, entendiendo por "interfaz" no la clásica "interfaz de usuario" sino una red de actores humanos y tecnológicos que mantienen relaciones y evolucio...
Article
Full-text available
En la última década un fantasma ha recorrido los estudios de comunicación: las narrativas transmedia (transmedia storytelling). Nacida en el ámbito de la investigación sobre los nuevos modelos narrativos participativos, la cualidad de transmedia no tardó en convertirse en un flexible adjetivo que se adhirió a infinidad de sustantivos (ficción trans...
Article
Full-text available
Há sete anos, o professor Carlos A. Scolari, da Universidade Pompeu Fabra-Barcelona, concedeu uma entrevista para a revista MATRIZes. Naquela época, o foco da entrevista foi direcionado às narrativas transmídia (transmedia storytelling) e aos meios digitais interati-vos a partir de uma perspectiva semiótica. No período de tempo entre esta entrevist...
Article
Full-text available
Resum En aquest article es presenta el projecte «Transalfabetismos» i es dedica un espai especial als resultats relacionats amb les pràctiques de producció de fotografia, vídeo i fanficció (fan fiction) dels adolescents —aquelles més esteses. Es presenten les dades dels qüestionaris, tallers participatius i entrevistes portats a terme en cinc comun...
Article
Based on the qualitative analysis of data from workshops and interviews with teenagers from eight countries, this article aims to determine the degrees of productive, narrative, and aesthetic knowledge that teenagers put into practice when they create their media contents. From a theoretical framework that links teens, informal learning environment...
Article
Full-text available
The emergence of new media and platforms has compelled media literacy scholars to review their theoretical frameworks and methodological approaches. Based on a new conception -'transmedia literacy'- that moves from traditional media literacy (teaching critical media skills at school) to informal learning and participatory cultures, the research beh...
Article
In recent years there has been much discussion about the links between brands and storytelling. This article briefly describes transmedia storytelling, reflects on some exemplary works to understand its cultural dynamics, and then focuses on one particular aspect: the development of transmedia strategies in branding. This article delves into that a...
Article
Full-text available
Theories on mediatization have been developed in Latin America in parallel to those flourishing in the Global North. This article analyzes the former while keeping an eye on the more available theoretical production in English-speaking publications. The main part of the article covers Eliseo Verón’s initial reflections on the semantization of viole...
Book
¿Qué papel están jugando los nuevos medios en la conformación de una cultura mediática? ¿Qué nuevas interacciones, roles y responsabilidades derivan del flujo informativo que circula en la web gracias a los nuevos agregadores de información y aplicaciones sociales? ¿Cómo se construye, distribuye, recibe, procesa y se resignifica la información dise...
Article
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Este artículo analiza uno de los fenómenos más destacados de la indus-tria cultural española de la segunda década del siglo XXI: El Ministerio del Tiempo. A los pocos días de su estreno, esta serie-nacida como producto "monomediático" estrictamente televisivo-se transformó en uno de los ejemplos más interesantes de narrativa transmedia producidos e...
Book
Full-text available
Black Mirror es una distopía televisiva que pone al espectador contra las cuerdas, lo destrona de su confortable sillón y le obliga a tomar conciencia del asfixiante futuro digital que le espera; y siempre con la angustia latente de que pueda acontecer algo inesperado ante el porvenir. Episodio tras episodio, este retablo narrativo se convierte en...
Article
The objective of this article is to propose a first exploratory analysis of the Spanish YouTubers’ main productions and practices. Following the description of the emergence of YouTube in the context of media ecology, the article presents a general overview of the top 10 Spanish YouTubers’ production based on quantitative data. The study continues...
Article
Full-text available
This article looks at some of the fundamental problems that feed into recent debate and research on transmedia narratives and/or transmedia storytelling. These issues have been approached as questions or challenges for all the disciplines involved in the discussions (comparative media studies, transmedia narratology, game studies, cultural studies...
Article
This article analyzes the situation of transmedia storytelling in the Latino fiction in the U.S. The study -the first output of a still ongoing exploratory research-focuses on the mapping of practices and the identification of common patterns of transmedia strategies and user-generated contents. The text also analyses the emergence of webnovelas an...
Research
Full-text available
El objetivo del proyecto #UPF2020 fue analizar la situación de las prácticas de enseñanza-aprendizaje en la universidad. Las instituciones tradicionalmente encargadas de la formación y la creación de conocimientos –desde la escuela hasta la universidad- atraviesan un momento caracterizado por la falta de adaptación a un ecosistema cultural hipertec...
Article
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After describing the origins of media ecology and the role of Marshall McLuhan in that theoretical constitution process, this article addresses McLuhan’s perspective on technology and media. In this context, the article warns that the impossibility of reading McLuhan stems from segregating technique and culture. This is impossible because there is...
Article
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El objetivo de este artículo es analizar un tipo especial de textualidad: los crossovers. El análisis se focalizará en los contenidos generados por los usuarios de las narrati-vas transmedia. Para ello, se toman como caso 25 producciones derivadas de dos series televisivas: Lost (ABC, 2004-2010) y Fringe (FOX, 2008-2013). Tras descri-bir el context...
Article
Después de describir brevemente las teorías de la comunicación de masas, el artículo se focaliza en la emergencia de dos nuevas formas de comprender los medios en la década de 1960: la semiología y la ecología de los medios. Si bien se presentan a primera vista como enfoques antagónicos, puesto que mientras que la semiología se centraba en el conte...
Book
Full-text available
Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marke...
Article
Jesús Martín-Barbero is considered one of the main references of Latin American media and cultural studies. This article recovers his works and proposes an update of his contributions within the context of the contemporary media ecology. After describing the conversations that characterized the Latin American academic circuit in the early 1980s, th...
Book
In this book, the authors examine manifestations of transmedia storytelling in different historical periods and countries, spanning the UK, the US and Argentina. It takes us into the worlds of Conan the Barbarian, Superman and El Eternauta, introduces us to the archaeology of transmedia, and reinstates the fact that it's not a new phenomenon. © Car...
Article
Full-text available
This article reports the findings of a study con-cerning mobile applications for tourism in 2013. The research, which studied 66 applications, combined a quantitative description of this sector with qualitative cate-gories based on a semiotic analysis. This article evaluates and compares the applications, identifies their main traits, and proposes...
Article
Transmedia storytelling is one of the most interesting phenomena emerging from the contemporary media ecology. In this article, the focus moves from contemporary transmedia productions to a literary classic: The Ingenious Gentleman Don Quixote of La Mancha, written by Miguel de Cervante from 1605-1615). Inspired by the conceptions of Henry Jenkins...
Chapter
This chapter describes the origins of El Eternauta — one of the most powerful science fiction stories ever told — and its successive expansions to other media. After a description of this fictional world, the chapter analyses the political appropriations of this comic — originally created by Héctor Germán Oesterheld and Francisco Solano López — by...
Chapter
This chapter presents the main conclusions of the book and highlights the profound difficulty faced by researchers when attempting to map, define, trace and fully understand transmedia narrative experiences. The chapter aims to demonstrate how transmedia storytelling has been not only a narrative practice but also a social one across a range of his...
Chapter
The concept of transmedia storytelling was introduced by Henry Jenkins in an already seminal article published by Technology Review in January 2003. The chapter presents transmedia storytelling in the context of contemporary media research and describes the main academic discussions around it. Issues such as the participation of fans in the constru...
Article
The objective of this article is to analyze Lost from the perspective of transmedia storytelling and to propose a taxonomy of transmedia expansion/compression strategies. In the first section, the article presents the basic components of transmedia storytelling from a theoretical point of view that combines narratology and semiotics. After describi...
Article
The text analyses the emergence of digital publications designed for the new portable devices with touchscreen. If in the last 30 years the universe of written text went through a mutation from paper to screens, now we are seeing a further stage of this process that recombines these interfaces, the old devices dialogue with the new ones and texts r...
Article
This article presents an integrated model for understanding the evolution of media, aiming to go beyond the traditional reflections-which tend to reduce media history to a linear succession of technologies-to propose an integrated view of media evolution. Constructing a model of media evolution means going beyond the concepts used up until now-such...
Book
Full-text available
Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of «crossmedia strategies» of media industries. As such crossmedia is an emergent practice that arises as...
Article
In the 21st Century, an increasing number of citizens have access to Higher Education. However, the imbalance between free contents available on the Internet and expensive enrollment fees, particularly in the Anglo-Saxon universities, could cause long term problems for the Higher Education system. If the on-line experience is reasonably similar in...
Article
A reflection on the emergence of new forms of interactive digital media in the late twentieth century is proposed. Presented as a historical account written in the future, the main mutations experienced by the media ecosystem from the emergence of digital technologies and global networks are described. From a historical perspective the contemporary...
Article
For almost a decade transmedia storytelling has been part of the Media Studies agenda, often from sociological and economic approaches, far away from textual outlooks on the subject. This article, founded on the semiotic and narratological tradition, analizes four transmedia TV fiction shows produced in Spain: 'Las Tres Mellizas', 'Infidels', 'Serr...
Article
Full-text available
Durante casi una década las narrativas transmediáticas han for mado parte de la agenda de los estudios de medios, con frecuencia desde perspectivas económicas y sociológicas, alejadas de cualquier análisis textual de la materia. Este artículo, basado en la tradición semiótica y narratológica, analiza cuatro producciones transmediáticas de ficción p...
Article
This article introduces media ecology and reflects on its potential usefulness for gaining an understanding of the contemporary mutations of the media system. The first section maps the origins of the field, specifically the development of the ecological metaphor. The second section explores the metaphor by including the concepts of evolution, inte...
Article
Full-text available
The paper is grounded in the idea that a theory of mobile media, like that of any other scientific discourse, must be built on solid conceptual and taxonomical bases. Within this context the paper brings together previous fragmented approaches to studying mobile media, analyses them, and develops a set of definitions and classifications of contents...
Article
Disintermediation based on digital technology has transformed different environments, including banking, commerce, media, education, and knowledge management. The spread of social software applications and digital media in general has given rise to new models of knowledge production and distribution in higher education. This chapter redefines highe...
Article
The diffusion of the World Wide Web has greatly expanded the creation of new models of knowledge production and distribution in higher education. This research uses as a framework Boyer’s model of scholarship and Gibbons taxonomy (Mode 1 and 2) to explore the role of the university in the knowledge society. These theoretical contributions are contr...
Article
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This article presents the findings of a research carried out in 2008 to identify the actors and contents of mobile communication produced in Catalonia. Mobile, communication, one of the most dynamic sectors of the global economy, is changing different aspects of social life, from relationship models to cultural production, distribution and consumer...
Article
The article introduces media ecology within the context of 20 th century communication theories and reflects on its potential for understanding contemporary media mutations. The first section maps out the development of the field from its very beginnings, then continues with contributions from the foun- ding fathers (Marshall McLuhan, Neil Postman,...
Article
The objective of this article is to reflect on the application of Semiotics to Human-Computer Interaction (HCI) and interface analysis. To accomplish the objective the article presents an example of semiotic analysis of a blog interface but the methodology proposed, conveniently adapted, may be applied to any kind of digital interactive environment...
Article
This article reflects on the current state of digital communication studies in the context of mass communication research. The objectives of the article are: 1) to characterize the enunciators and the contents of scientific conversations about digital communication; and 2) to sketch a map of possible interlocutors who might enrich this new research...
Article
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Communication mediated by mobile devices is one of the most dynamic sectors of the global economy and is transforming different aspects of our lives, including our ways of relating and our cultural production, distribution and consumption models. Media studies should not ignore these transformations. This paper presents the results of a study carri...
Article
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Numerous concepts have been developed to describe the convergence of languages within contemporary media systems. This paper purports a theoretical reflection on the so-called rhetorical or semiotic convergence, a specific convergence that runs parallel to economic and technological developments. After inspecting the conceptual chaos that surrounds...
Article
The objective of this article is to review a series of semiotic contributions to the new media, computer-mediated communication and human-computer interaction research, centring on the works of Umberto Eco. This well-known Italian professor and fiction writer is one of the pioneers of the debate on hypertext and an active interlocutor in discussion...
Article
The arrival of "new media" such as the Web and multimedia mobile devices is transforming "old media" such as television. If we consider that these new media coexist with the old ones in the same system, then it could be a valid exercise to analyze the contaminations between them. In this article, I analyze the aesthetics of new audiovisual producti...
Article
Many concepts have been developed to describe the convergence of media, languages, and formats in contemporary media systems. This article is a theoretical reflection on transmedia storytelling from a perspective that integrates semiotics and narratology in the context of media studies. After dealing with the conceptual chaos around transmedia stor...
Article
Full-text available
RESUMEN: El artículo presenta una parte de los resultados de una investigación realizada en 2008 donde se describen y analizan actores, contenidos y tendencias del marketing móvil en Cataluña. El marketing móvil está transformando las formas de comunicación publicitaria, ya que, al tratarse de un medio de comunicación unipersonal, directo e interac...
Article
Se han desarrollado numerosos conceptos para describir la convergencia de lenguajes en el sistema de medios contemporáneo. El artículo propone una reflexión teórica sobre la llamada convergencia retórica o semiótica, un tipo específico de convergencia que se expresa de forma paralela a las convergencias tecnológica y económica. Después de pasar rev...
Article
This paper proposes to reflect from a semiotic perspective on the transformation that brands have undergone since the rise of the Internet. After a brief theoretical introduction to digital communication and the semiotics of brands, the case of the Google brand is analyzed by applying concepts of generative and interpretive semiotics. The paper hol...
Article
The article proposes a first map of the transformations that are shaping television since the diffusion of the new interactive media. If we think that the new textualities coexist with the traditional ones inside the same media ecology, it could be pertinent to analyze the contaminations between them. The television of the XXIst century is speaking...
Article
This article is a summary of the documents produced by the Iberoamerican Network of Digital Communication (Red ICOD in Spanish) in the context of the «Digital Communicators» project of the ALFA Programme (EU). The main objective of the ICOD network was to develop proposals for accelerating the adaptation of communication studies in the new digital...
Article
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Lan honek egungo Kataluniako ikus-entzunezkoen egoeran kazetariaren figurak izan dituen eraldaketak aztertzen ditu, batez ere beren gain hartutako jarduera eta zeregin berriei dagokienez. Alor teorikoa eta lanaren metodologia aurkezten dituen sarreraren ondoren, lanbide-profilen eraldaketak deskribatzen dira, baita Kataluniako irrati eta telebista...
Article
Este texto describe el funcionamiento de los discursos económicos durante la crisis argentina del 2001 y analiza cómo el diario digital Clarín (www.clarin.com) contribuyó a connstruir ese proceso discursivo. El trabajo concluye con una serie de reflexiones sobre el discurso económico y los rasgos que distinguen a los diarios on line.
Article
The research here presented is theoretical and introduces a critical analysis of instrumental approaches in Human-Computer Interaction (HCI). From a semiotic point of view interfaces are not "natural" or "neutral" instruments, but rather complex sense production devices. Interaction, in other words, is far from being a "transparent" process.In this...
Article
En este artículo se propone una clasificación de los "regímenes de visualización de la información" basada en principios semióticos. Después de aplicar el modelo de las funciones del lenguaje de Roman Jakobson a las representaciones gráficas, el análisis se concentra en las imágenes referenciales (representaciones orientadas hacia el contexto). La...

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Project (1)
Archived project
El presente proyecto expande en Ecuador la línea de investigación desarrollada por los proyectos TRANSALFABETISMOS (Ministerio de Economía y Competitividad - España, 2015-2017) y TRANSLITERACY (programa H2020 de la Unión Europea - 2015-2018), ambos coordinados por el Dr. Carlos A. Scolari de la Universitat Pompeu Fabra. En este contexto la UNAE pretende aportar sus resultados con el fin de contrastarlos con otras realidades del mundo.