Carlos Eduardo Lourenco

• Doctor
• Professor at Getúlio Vargas Foundation

The circular economy (CE) proposes a development model that favors economic growth combined with the rational use of natural resources and the reuse of waste. To mitigate food insecurity and gas emissions, CE principles can be applied to urban food systems. This study addresses how stakeholders can influence the development of the circular economy...

The circular economy (CE) proposes a development model that favors economic growth combined with the rational use of natural resources and the reuse of waste. To mitigate food insecurity and gas emissions, CE principles can be applied to urban food systems. This study addresses how stakeholders can influence the development of the circular economy...

The effects of food security issues are most evident in developing countries. The research topics influencing the debate on food security are not always easy to assess. Without a deeper understanding of the topics driving the food security research agenda may lead to bias. This study used a scoping review of the research themes associated with food...

Diminishing household food waste (HFW) remains a challenge, requiring deeper and holistic understanding of individuals actions to improve prevention strategies. Using the Theory of Planned Behaviour (TPB) to understand attitudes generating waste, the present study explores the total volume of HFW and food groups to consumers HFW behaviour. An initi...

Fertilizantes Tocantins was founded by José Eduardo Motta in 2003, out of his desire of taking advantage of the fast-growing agricultural businesses in the northern region of Brazil. He had previous knowledge of the fertilizer sector due to his work in his father’s business for several years. After an impressive success and enormous growth rates un...

Sustainable diets are patterns that change consumer behaviour towards more balanced and plant-based habits. This study investigates the effect of individuals’ predisposition to adopt sustainable diets while reducing meat intake by measuring their psychological proximity to meat. Using an online consumer-based platform, a cross-sectional survey coll...

Purpose – The use of sexual appeal in advertisements is a common practice in promotion, and its acceptance can vary throughout cultures. In the last twenty years, its use has been evaluated in several markets, including Brazil, where this research study was undertaken. The purpose of the study is to measure the effects of sexual appeal in advertise...

Com a pandemia, ações de marketing como eventos, testes de produtos e interações presenciais migraram para o ambiente virtual.

Consumers’ shifting tastes have made sustainable growth for firms in the food industry increasingly difficult. Scholars and industry practitioners constantly try to develop business strategies to deal with disruptions in modern food markets. This case uses Brazilian company Mantiqueira as an example of how a company can adopt demand-driven innovati...

Israel is a tiny country founded in 1948 that usually sparks news and emotions regarding its history, tourism, political environment and more recently the innovation center that has become. A famous book by Dan Senor and Saul Singer, themed the country “The Startup Nation”. This book explains the miracle economic upturn the country and Israeli soci...

Várias áreas da Ciência - e, em particular, a da Administração - utilizam o paradigma pós-positivista e as técnicas estatísticas do Teste de Hipótese para suas conclusões obtidas a partir de observação ou experimentação. Em que pese o uso generalizado dessas técnicas, percebem-se problemas na interpretação dos achados baseados, forte ou exclusivame...

Purpose The purpose of this paper is to identify how consumer engagement practices shape the dynamics of a soccer club virtual brand community. Design/methodology/approach A netnographic approach was employed. Using a Python script, more than 7,000 tweets about São Paulo FC soccer club on Twitter were collected and analyzed using the Virtual Brand...

Despite the increasing emerging countries’ share in global exports, this share in figures may still be considered relatively modest if we consider the potential of these countries. This paper has the purpose of conceptualizing and analyzing the decision process regarding brand equity in internationalization processes and the implications of the ass...

The exchanges of experiences between the European Union and Brazil on coping with food waste contribute to mutual learning and help in designing public policies that are also aligned with the need to strengthen food security. This research on consumption habits and food waste is a project activity of the European Union - Brazil Sector Dialogues, le...

Purpose Based on the conceptual model of consumer engagement in a virtual brand community (VBC), this study investigates this phenomenon and gauges the validity of the model’s assumptions in the context of a Facebook fan page. Design/methodology/approach The interactions between L’Oréal Paris Brazil and the members of its virtual community were...

The objective of this study is to evaluate the levels of high and low involvement with products, based on the concept of cohorts, groups of individuals born at the same time, who pass through similar external events in the passage to adult life and acquire values and preferences that last for life. In the initial exploratory stage, in-depth intervi...

The literature on customer relationship with brands recognizes the importance of the virtual environment as an effective tool for brand promotion. This allowed companies to have greater proximity and closer relationships to different audiences and to enhance marketing functions, leading companies to create brand fan pages in order to promote intera...

Large and local retailers' competition for customer patronage in emerging markets has received limited attention. One main discussion when analysing emerging markets is the role of large retailers and local companies. In many situations small retailers are the only option for consumers, as large retailers have not reached low-income communities. In...

A definição do conceito de marca ganha importância na proporção em que consumidores utilizam marcas para decodificar diversos aspectos da sua personalidade e da construção social que os cercam. Dada essa complexidade, o termo marca apresenta divergências quanto a sua natureza epistemológica e sua função prática entre os diversos autores que propõem...

This bibliometric study investigates Marketing and Strategy association in twenty relevant academic journals, divided equally between both fields. The methods used to identify the most influential studies; the most common conceptual approach and how researches from both areas evolved in the first fourteen years of the 21st century were citation and...

This article aims to understand the engagement of users in brands virtual communities. After a literature review, five propositions were proposed. These propositions were verified in two communities of consumer goods in the virtual social network Facebook, through the method of netnography through participant observation and content analysis, with...

Resumo Países emergentes estão experimentando ampla expansão de suas economias, maior integração econômica, e ainda, os seus consumidores estão se tornando cada vez mais conscientes sobre a disponibilidade de produtos. Tais mudanças alteram o processo de avaliação de imagem da marca dos consumidores desses países. Dentre os atributos considerados p...

Este trabajo estudia el concepto de identidad bajo la óptica del consumo femenino de moda plus size. Se realizaron 14 entrevistas fenomenológicas, observadas por una perspectiva hermenéutica. Tres categorías temáticas emergieron de los datos: la construcción de la identidad por la moda, lo que envuelve ser plus size y las estrategias creativas para...

This paper examines the concept of identity from the perspective of plus size women´s consumption of fashion. 14 phenomenological interviews were conducted and analyzed from a hermeneutical perspective. Three thematic categories emerged from the data analysis: the construction of identity through fashion, elements of plus size identity and creative...

The objective of this study was to discriminate against retail brands from the perceptions of involvement and consumer sentiment for the product cleaning sponge. To evaluate the involvement and emotions were used to scale New Involvement Profile (NIP) and the scale Consumption Emotion Set (CES). The scales were applied in three supermarkets in the...