Carlos AlvesUniversity of Minho · Centro Algoritmi (CALG)
Researcher in Augmented Reality Technology for E-Commerce.
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Carlos Alves was a student of the masters course in marketing management of Instituto Português de Administração de Marketing. Carlos does research in Communication and Multimedia, Marketing and Graphic Design. Their most recent publication is 'The Intent of Use of Electronic Commerce Resource with the Augmented Reality - The Case of IKEA Place'.
[PT] A evolução das tecnologias permite estimular novos mercados, incluindo, o mercado do comércio eletrónico. Recentemente, a realidade aumentada tem vindo a criar um valor significativo no setor do retalho. O presente estudo, visa analisar uma aplicação, a IKEA Place, que permite ao consumidor efetuar compras online com o recurso à tecnologia de...
The evolution of e-commerce has, in recent times, made a significant advance largely due to the forced digital transformation and to Sars-cov-2. Thus, augmented reality (AR) technology is increasingly being adopted by companies either to increase brand value or to improve the shopping experience for their consumers. This work aims to present a comp...
Currently, smart cities are a hot topic and their tendency will be to optimize resources and promote efficient strategies for the preservation of the planet as well as to increase the quality of life of its inhabitants. In this sense, this research presents an initial component of investigation about Big Data Platforms for Smart Cities in order to...
Background: Omnichannel interaction services have the potential to bring new leverage to healthcare organizations and the care services they provide through multiple channels of interaction. This article aims to provide a brief introduction to what is expected in terms of omnichannel interaction in healthcare. The pandemic came to reinforce the nee...
The processing of information in real-time (through the processing of complex events) has become an essential task for the optimal functioning of manufacturing plants. Only in this way can artificial intelligence, data extraction, and even business intelligence techniques be applied, and the data produced daily be used in a beneficent way, enhancin...
The evolution of technologies stimulates the e-commerce market. Recently, augmented reality has been creating significant value in the retail sector. This study aims to analyse an application, IKEA Place, which allows consumers to shop online using augmented reality technology without the need for a marker to identify the surface (Markerless Augmen...
Augmented Reality (AR) allows you to construct and add virtual objects in real space, either through video or a projection on a transparent surface. Military defense is increasingly interested in RA because it is a technology that allows a better overview of the battlefield. This work brings together information about AR, presenting some applicatio...
Apresentação da Dissertação de Mestrado de Carlos Manuel Ferreira Alves